Company matching presents have important nonprofit fundraising potential, and one of many best, only methods to boost consciousness for these packages is thru personalised donor outreach. Whether or not by conventional or digital channels, good matching reward letters can inform donors in regards to the alternatives and encourage them to become involved.
And there are all kinds of letters you’ll be able to ship to spice up outcomes.
To raise your matching reward potential, we suggest incorporating all these letters in your workforce’s donation-matching communications:
- Fundraising Attraction Matching Reward Letters
- Donation Acknowledgment Matching Reward Letters
- Matching Reward Emails
- Matching Reward Inserts
- Matching Reward Postcards
- Matching Reward Newsletters
- Eligible Donor Matching Reward Letters
- Ineligible Donor Matching Reward Letters
- Unknown Donor Matching Reward Letters
- Board Member Matching Reward Letters
- Peer-to-Peer Fundraiser Matching Reward Letters
- Giving Season or Finish-of-12 months Matching Reward Letters
- Matching Reward Request Thank You Letters
- Accomplished Matching Reward Thank You Letters
On this information, we’ll stroll by the above sorts of matching reward letters, explaining how every can profit your group and its viewers. Plus, we’ll share pattern copy and provoking examples that may convey your workforce’s messaging to the following degree.
By offering donors with detailed info on how straightforward and necessary it’s to submit matching reward requests to their employers, you’ll be able to drive extra matches to completion. Incorporating messaging that emphasizes these factors could be notably efficient in your outreach.
Prepared to maximise company and particular person donations with well-crafted matching reward fundraising letters and use circumstances? Let’s get began!
Letter #1 – Fundraising Attraction Matching Reward Letters
As a nonprofit fundraiser, you certainly perceive the necessity to make your reward appeals stand out in your supporters’ mailboxes—whether or not bodily or digital.
Fortunately, incorporating matching reward info in your fundraising requests can go a good distance! In actual fact, our analysis signifies that 84% of supporters usually tend to donate if a match is being provided. And 1 in 3 would give a bigger reward if matching is to be utilized.
The outcome? A 71% improve in response price and a 51% improve in common donation quantity when matching is talked about in fundraising appeals.
Take a look at this instance to see it in motion:
Such a matching reward letter ought to:
- Spotlight the substantial influence that matching presents can provide;
- Body matching alternatives by way of tangible mission-related programming when potential;
- Encourage donors to participate by contributing to your group’s fundraising.
Bear in mind: your donors wish to make a distinction for the trigger your nonprofit is pursuing. When offered with the chance to make their {dollars} go even additional, supporters are sometimes wanting to become involved.
When to ship: Everytime you arrange a fundraising marketing campaign that includes soliciting donations from supporters
Who to ship to: All present supporters and potential donors
Why ship: To extend consciousness of matching presents, elevate response charges, and make your appeals stand out
Letter #2 – Donation Acknowledgment Matching Reward Letters
Your communications after a person helps your trigger ought to assist exhibit your gratefulness for his or her giving. However do you know that your acknowledgment letters may also operate as certainly one of your first post-donation alternatives to advertise matching presents?
Donor thank-you letters (or emails!) could be written with customizable templates during which you insert a donor’s title, model it to your group, and supply just a few different particulars as a way to ship a private contact. For instance, we suggest calling out particular presents. As a substitute of a normal “Thanks for the donation!” you’ll be able to say, “We so admire your beneficiant $100 contribution on Could fifth, 2023.”
From there, contemplate plugging in a bit of data pertaining to matching presents. It may be so simple as this: “Hold a watch out for tactics to make your help go even additional. We’ll ship a separate electronic mail within the subsequent few days relating to matching presents.” Within the meantime, you possibly can even direct them to your devoted matching reward internet web page to study extra!
Right here’s a pattern acknowledgment electronic mail full with matching reward info:
Such a matching reward letter ought to:
- Thank the donor for his or her preliminary help of your group;
- Inform the recipient that further matching gift-related outreach shall be despatched quickly;
- Encourage the person to study extra about matching reward alternatives by exploring the nonprofit’s matching reward web page.
Thanking supporters is without doubt one of the main keys to maximizing donor retention. Once you thank your donors on this manner, you’re additionally extending a courtesy by giving them the prospect to contribute extra with out reaching again into their very own pockets.
Your donors wish to assist as a lot as potential, and also you don’t wish to depart straightforward cash on the desk. It’s a win-win!
When to ship: Instantly after receiving a brand new donation
Who to ship to: Latest donors
Why ship: To thank people for his or her latest donations and supply info as to how they’ll amplify their giving influence
Take into account that this shouldn’t be a main type of matching reward communication that you just depend on to get the phrase out in regards to the alternative. Donation acknowledgments are sometimes discarded and not using a thorough look, so that you’ll wish to incorporate different kinds of letters in your technique as effectively.
Letter #3 – Matching Reward Emails
These days, electronic mail is a well-liked outreach technique for nonprofits seeking to have interaction their supporters within the digital realm. Thus, you’ll wish to profit from the channel by utilizing it to advertise matching reward alternatives.
Word: this part covers normal matching reward emails that may be despatched to your entire group’s donors at varied factors year-round. Hold studying to find out about extra focused messaging that you just would possibly choose to set off with donor- and company-specific insights beneath.
Check out this matching reward electronic mail you would possibly ship:
Such a matching reward letter ought to:
- Encourage curiosity from the beginning with a fascinating topic line;
- Direct readers to the group’s devoted matching reward internet web page;
- Leverage particular and outstanding calls to motion that encourages donors to hunt the chance;
- Emphasize the elevated donation influence made potential by matching reward packages.
To additional streamline the matching course of, contemplate equipping your nonprofit with a complete matching reward database search software. In that case, you’ll be able to ship supporters to the software out of your matching reward outreach and encourage them to see if their employer presents a program!
When to ship: Just a few instances all year long
Who to ship to: All donors who’ve but to submit match requests
Why ship: To extend matching reward consciousness and encourage donors to uncover their very own eligibility
Letter #4 – Matching Reward Inserts
Direct mailings can go a good distance towards enhancing donor engagement and getting your fundraising message in entrance of supporters. Since snail mail is on the pricier finish of communications, you’ll possible wish to do what you’ll be able to to get your cash’s value out of the channel. And which means utilizing your mail packages to advertise matching reward alternatives.
Nevertheless, you shouldn’t must re-work your present printed sources. As a substitute, we suggest creating new supplies that may be included alongside your established fundraising letters. These inserts can merely be printed and slipped into your envelopes previous to sending. Then, you’re able to go!
Right here’s an instance:
Such a matching reward letter ought to:
- Incorporate an attention-grabbing graphic to seize your recipients’ consideration;
- Present a straightforward manner for donors to request further info—corresponding to an easy-to-type URL or scannable QR code;
- Be quick, candy, and to the purpose. Only a fast matching reward blurb will do!
The excellent news is that paper inserts could be mailed together with virtually any junk mail outreach. Contemplate sending them in newsletters, reward acknowledgments, occasion invites, volunteer info, and extra. Every communication will remind donors of the potential of matching presents, thus inspiring generosity and driving motion.
When to ship: Any time you ship junk mail communications
Who to ship to: All donors and prospects receiving junk mail outreach
Why ship: To interrupt by the digital litter and drive matching reward consciousness
Letter #5 – Matching Reward Postcards
In the event you’re seeking to promote matching presents through junk mail however wish to take a extra distinctive method than a typical fundraising letter, contemplate sending a postcard as a substitute.
To start out, postcards have a pleasant really feel—like a observe from a cherished one who’s considering of you. Contemplate incorporating them into your junk mail fundraising technique to make your efforts stand out; particularly as an identical reward advertising tactic.
You’re positive to maintain your group (and its further giving alternatives) on the forefront of the donor’s thoughts for an extended time frame. It would even find yourself on the recipient’s fridge!
Right here’s what an identical reward postcard would possibly seem like:
Such a matching reward letter ought to:
- Seize your viewers’s consideration with a visually interesting design that’s strategically branded to match your group’s type;
- Embody a transparent and particular name to motion for the recipient, corresponding to figuring out their matching reward eligibility or submitting a request, if relevant;
- Hold any URLs quick, candy, and straightforward to sort—or incorporate a scannable QR code.
Plus, you’ll at all times wish to contemplate personalization. When you possible received’t have the time to handwrite each postcard, merely signing your title on the backside can do wonders to let donors know that you just took trip of your day to interact them.
These days, we frequently discuss with junk mail as ‘snail mail.’ However what it lacks in velocity, it typically makes up for in emotional influence!
When to ship: Just a few days to per week after a person has made a donation
Who to ship to: Excessive-value supporters who you’ve decided are more likely to be eligible for an identical reward
Why ship: To chop by the pointless impediment of getting your fundraising letters opened within the first place
High tip! In the event you’re seeking to save on transport prices, a digital postcard could make your efforts stand out as effectively. Contemplate sending a fundraising eCard that highlights matching reward alternatives and directs donors to your matching reward internet web page to study extra.
Letter #6 – Matching Reward Newsletters
With no promotional technique in place, as a rule, potential and present donors received’t find out about matching reward alternatives–not to mention what they entail. treatment for that is to incorporate it in certainly one of your most useful advertising sources: your e-newsletter.
A nonprofit e-newsletter is a well-liked manner for supporters to remain updated on present happenings at a company they help. This common publication could also be a bodily useful resource despatched by the mail or a digital one which makes its technique to your viewers’s electronic mail inboxes. Regardless, it possible gives particulars on upcoming occasions, methods to become involved, and extra. And it’s excellent for matching reward info!
Take a look at this pattern matching reward e-newsletter:
Such a matching reward letter ought to:
- Make matching presents an everyday function in newsletters despatched to donors and prospects;
- Incorporate an summary of the basics of matching reward packages;
- Present step-by-step directions for donors interested by getting concerned within the initiatives;
- Share actual examples of the way your group has benefited from matching presents previously.
Relying in your wants, it’s possible you’ll determine to incorporate a piece about matching presents inside a bigger publication or dedicate a complete version simply to company gift-matching. Different engaging matters to cowl might embrace a listing of in style matching reward firms, details and figures regarding your nonprofit’s prior matching success, analysis demonstrating the prevalence of such packages, and extra.
When to ship: A couple of times all year long
Who to ship to: Donors, volunteers, prospects, and others in your nonprofit’s e-newsletter mailing record
Why ship: To tell donors in regards to the prevalence of matching reward alternatives and the way they’ll become involved
Letter #7 – Eligible Donor Matching Reward Letters
An eligible donor matching reward letter is a particular sort of outreach despatched solely to supporters who you’ve recognized as being possible eligible for a company match by their employer. This focused messaging sometimes goals to tell donors about not solely the existence of matching reward packages in a normal sense but additionally to offer company-specific particulars pertaining to their very own employer.
Plus, it should typically embrace personalised directions on how the recipient can provoke the request course of now that they’ve been deemed eligible.
In the event you’ve decided {that a} donor works for an identical reward firm, you’ll wish to ship an identical reward letter like this:
This matching reward letter ought to:
- Handle the donor by title and acknowledge their preliminary reward quantity;
- Encourage the reader to submit their matching reward request;
- Present direct hyperlinks to match submission varieties or on-line portals for the person’s using firm;
- Ask the supporter to inform the group as soon as they’ve accomplished their request.
In the event you’re on the lookout for a extra environment friendly technique to uncover match-eligible donors and set off personalised matching reward letters like these, contemplate investing in an automation software like 360MatchPro.
The 360MatchPro platform scans info donors present in the course of the giving course of to find out possible eligibility, sending personalised and actionable electronic mail streams that drive extra qualifying matches to completion.
When to ship: Inside 24 hours of a person making a donation to your nonprofit
Who to ship to: Donors who you’ve recognized as possible eligible for an identical reward program by obtainable employment info
Why ship: To offer company-specific matching reward program pointers and hyperlinks to submission varieties
Letter #8 – Ineligible Donor Matching Reward Letters
Then again, an ineligible donor matching reward letter is a sort of outreach that informs the recipient that, in line with the nonprofit’s information, they possible don’t qualify for an identical reward from their employer. Nevertheless, it’s important to maintain a optimistic method, encouraging donors to contemplate amplifying their help for the group in different methods.
Take a look at this pattern matching reward letter you would possibly ship to a donor you’ve marked as possible ineligible for a match:
This matching reward letter ought to:
- Thank the donor for his or her preliminary help of the group;
- Encourage the reader to substantiate with their employer the existence (or lack thereof) of a company matching reward program;
- Encourage the person to contemplate advocating for his or her employer relating to the institution of a new matching reward program;
- Embody or hyperlink to further sources that may help an worker in championing an identical reward program.
You by no means know–an ineligible donor could also be simply the individual to affect a brand-new matching initiative. And your communications to those people can go a good distance towards offering up to date information factors, deepening engagement alternatives, company partnership potential, and extra.
When to ship: Inside 24 hours of a person making a donation to your nonprofit
Who to ship to: Donors who’ve indicated that they work for an organization that doesn’t provide an identical reward program
Why ship: To encourage such supporters to double-check for the existence of an identical program and supply sources to assist in new program advocacy
Letter #9 – Unknown Donor Matching Reward Letters
After giving, there’s a 3rd class during which donors could also be positioned–and that’s unknown eligibility. Unknown donor matching reward letters are these despatched to that phase.
A donor could also be sorted into this class based mostly on just a few causes. First, a person might have merely accomplished their preliminary reward with out offering their employment particulars. On this case, you’ll be able to’t know if a donor will qualify for an identical reward in case you don’t know the place they work.
Then again, one other donor could also be marked as “unknown eligibility” in the event that they did present their present employer, however your group lacks info relating to the provision of the corporate’s matching reward packages.
If a donor’s eligibility is unknown, contemplate sending a letter like this one:
This matching reward letter ought to:
- Thank the donor for his or her preliminary contribution;
- Encourage the person to search for their employer utilizing the offered firm search software;
- Encourage the reader to take the relevant subsequent steps relying on their decided eligibility standing;
- Ask the supporter to let the sender know whether or not their employer presents an identical program and/or once they’ve submitted their match request.
General, one of these outreach must be used to drive donors additional down the funnel. Whether or not they do or don’t finally qualify for matching presents, following the directions offered within the letter permits them to offer the sending group with further info that may assist information additional efforts.
When to ship: Inside 24 hours of a person making a donation to your nonprofit
Who to ship to: Donors for which you should not have present employment info to find out eligibility or these whose employers lack up to date matching reward pointers
Why ship: To encourage donors to offer up-to-date employment information and uncover their matching reward eligibility
Letter #10 – Board Member Matching Reward Letters
You already know your board members are a few of your most useful supporters. They usually typically include profitable matching alternatives, as effectively!
Board member matching reward letters are a sort of communication despatched solely to your nonprofit’s board of administrators. Most frequently, these messages shall be despatched following a latest donation, encouraging the recipient to pursue an identical reward from their employer.
In spite of everything, many firms provide exceptionally beneficiant matching reward packages (which frequently incorporate larger donation ratios and maximums) for even higher company matching influence when an worker serves on a nonprofit board.
Right here’s an instance of a board member matching reward letter:
This matching reward letter ought to:
- Handle the donor/board member by title and thank them for his or her latest contribution to the group;
- Explicitly acknowledge the person’s standing as a member of the nonprofit’s board of administrators;
- Encourage the reader to submit a board member match request to their firm;
- Present direct hyperlinks to match submission varieties or on-line portals for the person’s using firm;
- Ask the person to inform the group as soon as they’ve accomplished their request.
Take into account that your board members have already proven nice dedication towards your trigger. In any other case, they wouldn’t be on the board within the first place. Take the chance to advertise matching reward packages for qualifying board members–particularly if you understand that their employer is one that gives a particular match initiative.
When to ship: Quickly after receiving a donation from a board member
Who to ship to: Donors who at the moment serve in your group’s board of administrators or board members who aren’t at the moment giving
Why ship: To tell board members that many firms provide distinctive matching reward packages when their workers serve on a nonprofit’s board
Letter #11 – Peer-to-Peer Fundraiser Matching Reward Letters
Even amongst those that’ve been knowledgeable about conventional donation match packages, many are nonetheless unaware that different firms provide fundraising match packages. The distinction? Donation matching includes a person requesting that their employer matches a present they personally contributed to a nonprofit. Fundraising matches, however, embody an organization matching all of the funds an worker raises on a nonprofit’s behalf—even these not made by the corporate’s workers themselves.
So in case you’ve not too long ago hosted a peer-based fundraising occasion (corresponding to a run/stroll/experience), a peer-to-peer matching reward letter could be a wonderful follow-up for eligible people.
Right here’s a pattern matching reward letter you would possibly ship to a latest peer-to-peer fundraiser:
This matching reward letter ought to:
- Acknowledge the volunteer fundraiser by title and acknowledge their complete quantity of fulfilled pledges from the P2P marketing campaign;
- Encourage the reader to submit a fundraising match request to their employer;
- Present direct hyperlinks to match submission varieties or on-line portals for the person’s using firm;
- Ask the supporter to inform the group as soon as they’ve accomplished their request.
Peer fundraising initiatives typically produce considerably larger funding quantities than a single donation. Fundraising match letters might help convey that success to the following degree!
When to ship: Within the days or even weeks following the conclusion of a peer-to-peer fundraising marketing campaign
Who to ship to: Peer-to-peer fundraising volunteers who’ve not too long ago collected donations in your group’s behalf
Why ship: To tell peer-to-peer fundraisers that many firms provide distinctive matching reward packages that enable workers to request company matching for his or her complete fundraising quantities
Letter #12 – Giving Season or Finish-of-12 months Matching Reward Letters
Donors typically improve their charitable giving on the finish of the 12 months. That is when people are most conscious of their funds and the way a lot they’ve left to provide. Plus, the vacation season tends to convey out a rise in generosity.
Due to this, many nonprofits make their massive pushes for donations throughout this end-of-the-year giving season. That is additionally a wonderful time to pursue company matching presents.
And an automation platform like 360MatchPro by Double the Donation might help! That’s why Double the Donation’s 360MatchPro presents a devoted year-end electronic mail stream that you should utilize to contact donors in regards to the donations they’ve already made in the course of the 12 months.
Right here’s what a year-end matching reward electronic mail can seem like:
This matching reward letter ought to:
- Be personalised to the donor;
- Embody the donation quantity and date;
- Present pertinent details about the donor’s employer and their matching reward eligibility;
- Set up urgency by reminding the donor that many firms shut their request home windows on the finish of the 12 months during which the donation was made;
- Leverage clear calls-to-action that encourage donors to kickstart the matching reward course of.
Many individuals have already donated for the 12 months, and the giving season is a perfect alternative to remind supporters how they’ll do extra to assist your trigger.
When to ship: The top of the calendar 12 months
Who to ship to: Match-eligible donors who haven’t indicated that they’ve submitted their matching reward request
Why ship: To remind donors about matching presents and encourage submissions whereas their presents nonetheless qualify
Letter #13 – Matching Reward Request Thank You Letters
We’ve beforehand really helpful that organizations using matching reward letters to drive match submissions ought to encourage eligible donors to allow them to know once they’ve accomplished their requests. This allows simpler monitoring by the matching reward lifecycle and higher forecasting (and, thus, budgeting) for incoming matches.
Nevertheless, it additionally gives a further alternative to interact together with your matching reward donors. And that’s the place matching reward request acknowledgment (or thank-you) letters are available in!
Upon being notified of a latest matching reward submission, contemplate sending an identical reward thanks observe like this:
This matching reward letter ought to:
- Let the recipient know that they’ve been notified of the person’s latest matching reward request;
- Thank the matching reward donor for his or her above-and-beyond help of the group;
- Reiterate the huge advantages of matching presents on the nonprofit’s overarching mission.
Relying on the using firm’s submission necessities, you would possibly select to tell the donor that you just’ll start your a part of the matching reward course of (corresponding to filling out a separate type or confirming that the preliminary reward was made).
When to ship: Inside 24 hours of an identical reward submission notification
Who to ship to: Donors who’ve not too long ago indicated that they accomplished their employer’s matching reward request course of
Why ship: To substantiate that your group was notified of a submitted matching reward request by a donor
Letter #14 – Accomplished Matching Reward Thank You Letters
Our final really helpful matching reward letter is one other thank-you. However this time, it’s despatched after an identical reward is accomplished by the corporate.
This letter permits your group to reiterate your gratitude for the person going the additional mile, which has resulted in double (or maybe triple!) the funding to your trigger. Plus, it means that you can shut the loop, making certain the donor understands their match was profitable.
After you’ve obtained a accomplished match from a donor’s employer, ship a last acknowledgment like this one:
This matching reward letter ought to:
- Thank the donor as soon as once more for his or her willingness to pursue an identical reward in your nonprofit’s behalf;
- Acknowledge that the corporate match has been efficiently obtained and processed.
You may also use this matching reward letter to encourage donors to maintain their employer’s matching program in thoughts in regard to future engagement alternatives. In spite of everything, you now know for sure that the person qualifies for company matching. Ensure that to set your workforce up for ongoing match success however encourage future participation as effectively!
When to ship: Within the days after you obtain a accomplished matching donation from a person’s employer
Who to ship to: Donors whose matching presents have been not too long ago fulfilled by their using firms
Why ship: To wrap up the matching reward course of and reiterate gratitude for the person who requested the match
Bonus! How a Matching Reward Database Can Assist
As you now know, nonprofits can increase their income by selling matching presents to their audiences. When eligible, donors can double (and generally triple!) their contributions with the assistance of employer matches. The secret’s to make them conscious of the obtainable alternatives and to simplify the processes concerned.
Fortunately, the best expertise could make an enormous distinction.
Establish Matching Items with Double the Donation
Double the Donation presents the #1 matching presents database, with hundreds of the sector’s largest organizations utilizing it of their efforts. The searchable database contains information for greater than 24,000 firms and subsidiaries, representing 26+ million people.
Extra particularly, 360MatchPro by Double the Donation acknowledges match-eligible donors with giving type integrations, donation follow-ups, electronic mail area screening, and extra. From there, it encourages donors to finish the matching reward course of by a sequence of personalised and automatic outreach.
As essentially the most complete supply of matching reward varieties and directions, company workers can rapidly uncover their eligibility and submit requests to their employers.
The top outcome? Extra funding to your mission.
Your workers will save time whereas nonetheless offering donors with the required steerage for finishing their matching reward requests promptly, too.
Signed, Sealed, Delivered: Remaining Ideas
There you will have it: fourteen kinds of matching reward letters for your entire office giving wants. By incorporating these suggestions in your group’s outreach technique, you’ll be able to increase your fundraising income by growing consciousness amongst and inspiring matches out of your beneficiant donors.
And matching reward software program will empower you to scale your efforts past the chances of guide sending and monitoring, too! This permits your workforce to profit from their effort and time, reinvesting extra of your sources into your highest-value duties and alternatives.
Study extra—Discover different academic sources to drive fundraising influence from the Double the Donation workforce beneath:
