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WiserAdvisor Evaluation: Is it Legit?

Not everybody needs to handle their very own investments, however discovering a monetary advisor you’ll be able to belief will be difficult. The very last thing you need is to get ripped off or signal on with an advisor that lacks the right data or expertise.

That is the place WiserAdvisor is available in. WiserAdvisor can match you with skilled advisors of their community that they’ve vetted prematurely. The most effective half is that their service is free, and there’s no obligation.

However is WiserAdvisor a legit platform? Discover out on this full assessment.

Desk of Contents
  1. What Is WiserAdvisor?
    1. Execs
    2. Cons
  2. WiserAdvisor Options
    1. Listing of Monetary Advisors
    2. Advisor Matching Service
    3. Monetary Studying Middle
    4. Monetary Calculators
  3. How A lot Does WiserAdvisor Price?
  4. Who Is WiserAdvisor Greatest Suited For?
  5. FAQs
  6. WiserAdvisor Alternate options
    1. Zoe Monetary
    2. Wealthramp
  7. Ultimate Ideas

What Is WiserAdvisor?

Launched in 1998, WiserAdvisor offers customers with a listing of certified monetary advisors from throughout the USA. Additionally they supply a free service that matches shoppers to as much as three advisors primarily based on the shopper’s necessities and preferences. In keeping with WiserAdvisor, its objective is to “assist customers achieve basic monetary data which will enrich their lives.”

Along with the listing and matching service, WiserAdvisor publishes academic articles and weblog posts on its web site and offers customers with entry to numerous monetary calculators.

WiserAdvisor can match you with advisors in each state besides Hawaii, Mississippi, South Dakota, Vermont, and West Virginia.


  • A easy matching course of with vetted advisors
  • No charges to WiserAdvisor
  • Instructional assets for traders of all expertise ranges
  • No obligation to rent after session


  • Not out there in Hawaii, Mississippi, South Dakota, Vermont, and West Virginia
  • The vetting course of much less thorough than some rivals

Be taught Extra About WiserAdvisor

WiserAdvisor Options

WiserAdvisor affords 4 main providers to its customers: a monetary advisor listing, an advisor matching service, a monetary studying heart, and free monetary calculators. Listed here are some key options of every service.

Listing of Monetary Advisors

WiserAdvisor maintains a listing of certified and thoroughly-vetted monetary advisors positioned all through the USA. The checklist compiles advisors from well-known Fortune 500 corporations and small, impartial corporations.

As you scroll by means of the checklist of advisors on the WiserAdvisor web site, you’ll discover data equivalent to:

  • SEC quantity and different official data
  • Present variety of advisors on the agency
  • Present quantity of funds underneath administration
  • Variety of shoppers
  • Companies offered
  • Payment construction

Every advisor is registered with FINRA/SEC and has a clear report. WiserAdvisor calls its community impartial, unbiased, and trusted. 

Advisor Matching Service

WiserAdvisor matches traders with advisors positioned close to them. In keeping with WiserAdvisor, the entire advisors on their checklist bear an interview course of earlier than they’re accredited.

To make use of their service, you merely fill out a kind that asks just a few questions on your monetary scenario. Your responses give WiserAdvisor an concept of while you need to retire, how a lot cash you’ve got invested, and many others. 

When you’ve accomplished the shape, WiserAdvisor will match you with 1-3 vetted advisors. From there, you’ll be able to interview every advisor and determine which one, if any, is an efficient match.

Observe that WiserAdvisor does match shoppers with fee-only and fee-based advisors. You may’t essentially request one or the opposite. 

That stated, WiserAdvisor is clear about charges so to merely flip down suggestions for advisors should you don’t just like the compensation mannequin.

Monetary Studying Middle

WiserAdvisor has a monetary studying heart with weblog posts and articles concerning cash administration. 

Among the articles listed on the positioning as of this writing embody:

  • Monetary Planning for Excessive-Web-Value People
  • What’s Purpose-Primarily based Investing?
  • Selecting the Greatest Retirement Accounts
  • Why and When You Want a Monetary Advisor
  • The Full Information on Monetary Planning for {Couples}

The articles are geared towards readers with various ranges of non-public monetary administration data, from newbie to skilled. 

For instance, you’ll discover suggestions to enhance your monetary literacy should you’re new to private finance and investing.

Conversely, the positioning additionally has an article on investing $1 million in at the moment’s market. The positioning’s dedication to serving these with all ranges of wealth signifies that there’s one thing for everybody.

Monetary Calculators

WiserAdvisor publishes monetary calculators on its web site, so you’ll be able to work out should you’re on observe to retire or make funding projections primarily based on product kind, time horizon, charge of return, and many others.

Be taught Extra About WiserAdvisor

How A lot Does WiserAdvisor Price?

WiserAdvisor is free to make use of as they don’t cost guests for his or her providers. As a substitute, they make their cash by charging the advisors listed of their listing.

Nevertheless, should you rent a monetary advisor by means of WiserAdvisor, they’ll cost you charges to handle your portfolio. Relying on the advisor, chances are you’ll be required to pay a payment primarily based on a share of belongings underneath administration, a flat payment, or commissions.

It’s vital to grasp the influence of charges on funding returns earlier than signing on with any advisor.

Who Is WiserAdvisor Greatest Suited For?

WiserAdvisor can profit a variety of traders. You may like WiserAdvisor should you’re trying to find a monetary advisor however aren’t certain the place to begin. 

As talked about earlier, the corporate does the onerous work of screening advisors earlier than they add them to their checklist of really useful advisors. 

This might make the screening course of a lot simpler for you. WiserAdvisor may be helpful to you should you merely like studying extra about cash and taking part in with numbers. 

Between the weblog articles and the monetary calculators, there’s loads of training available for the taking. 

And since the positioning doesn’t cost customers, you should utilize one or the entire providers without charge to you. 

Be taught Extra About WiserAdvisor


How does WiserAdvisor match me with advisors?

WiserAdvisor matches you with advisors by asking you a sequence of questions on your monetary scenario and targets:

– What’s your zip code? 
– When do you need to retire?
– Do you personal a house?
– Do you personal a enterprise?
– What’s your present earnings?
– Would you like your advisor to be inside commuting distance?
– What’s your e-mail handle?

From there, the corporate recommends between one and three advisors that suit your standards. 

The place does WiserAdvisor discover the advisors they refer? 

Advisors pay to affix the WiserAdvisor community. Nevertheless, not each advisor who makes that request is accepted.  Every advisor is topic to a radical vetting interview. In the event that they cross the interview and have a clear report with the SEC/FINRA, they might be accepted. 

How a lot do the advisors cost?

WiserAdvisor works with each fee-based and fee-only advisors. Payment-only advisors cost a set payment and don’t obtain commissions for promoting sure merchandise.

Payment-based advisors cost a set payment however may additionally be paid commissions for promoting sure merchandise. Due to that, fees from advisors will fluctuate. You must talk about payment schedules with advisors earlier than signing an settlement to work with one. 

Is WiserAdvisor protected?

Sure, the WiserAdvisor platform is protected to make use of. The corporate guarantees to not share your private data with anybody except they’ve your consent. Additionally they use SSL know-how to assist hold your data protected. 

WiserAdvisor Alternate options

Earlier than signing up with WiserAdvisor, it is smart to have a look at the options. Listed here are a few corporations I discovered that present an analogous service to WiserAdvisor.

Zoe Monetary

Like WiserAdvisor, Zoe Monetary offers referrals to monetary advisors without charge to shoppers. Zoe claims that the advisors they advocate are within the high 5 p.c of their discipline. Whereas I’m uncertain how they decide this, advisors should possess a CFA, CFP, or CPA designation to be thought-about by Zoe, together with not less than 5 years of business expertise.

One of many essential variations between WiseAdvisor and Zoe Monetary is that WiseAdvisor affords assist to any stage of investor. In distinction, Zoe Monetary is geared towards traders with not less than $100k in investments. 


Wealthramp additionally helps its shoppers discover monetary advisors. The advisors Wealthramp companions with are totally and personally vetted by Wealthramp’s CEO.

Wealthramp doesn’t supply the abundance of free assets that WiserAdvisor affords. Additionally, their providers, like Zoe Monetary, are focused towards these with a portfolio of not less than $100,000.

Be taught Extra About WiserAdvisor

Ultimate Ideas

In case you’re in want of a monetary advisor however are struggling to search out one by yourself, WiserAdvisor may be value a shot. Their service is free and never restricted to greater internet value traders, like among the competitors.

In case you aren’t happy with their suggestions, there isn’t a obligation to proceed. Simply be aware of the charges that can ultimately be charged by any advisor you cope with. There’s a cause that extra persons are selecting to handle their very own investments by means of on-line brokers or cope with a robo-advisor.



  • Get matched with knowledgeable advisor
  • No charges
  • Instructional assets for traders in any respect ranges
  • No obligation to rent an advisor


  • Not out there in HI, MS, SD, VT, and WV
  • Vetting course of much less thorough than some rivals



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