The Evolving Cosmetology and Medical Aesthetics Business: Present Developments and Insights


woman receiving a botox treatmentThe worldwide cosmetology and medical aesthetic market is quickly evolving, with new developments and insights rising throughout totally different segments. A current examine by iData Analysis on the $16.5 billion international cosmetology and medical aesthetics market protecting 70 international locations throughout 5 continents has revealed attention-grabbing developments in areas akin to injectables, minimally invasive procedures, and surgical beauty implants. 

Notably, the rising reputation of minimally invasive options has been a key driver of market progress, providing a spread of price and time-saving advantages in comparison with surgical procedures. Moreover, social media and altering magnificence requirements are persevering with to reshape the market panorama.

Pushed by the rising demand for minimally invasive procedures and the affect of social media on magnificence requirements, the worldwide cosmetology and medical aesthetics market is projected to develop considerably within the subsequent six years. Consultants predict the market to exceed a price of $25.2 billion by 2029.

Rising Marketplace for Minimally Invasive and Surgical Procedures

Market growth is strongly pushed by the rising reputation of minimally invasive approaches when in comparison with surgical beauty procedures. Much less invasive beauty procedures additionally appeal to a youthful demographic, as these procedures supply the advantages of preventive therapy to lower indicators of growing old. This can proceed to gasoline ongoing progress of this market.

Graph Cosmetology and Medical Aesthetic Procedures by Segment, Global, 2022

With reference to producing income, minimally invasive beauty procedures are typically not everlasting, that means that sufferers will typically require repeated therapies, leading to a gentle demand for associated options and procedures. Examples of minimally invasive beauty procedures are Botox® and dermal filler injections, in addition to laser and lightweight remedy in addition to sure fats discount options.

Pie Chart Minimally Invasive Cosmetology Procedures by Segment, Global 2022

Along with its beauty software, Botox® injections are authorized for sure therapeutic therapies. Botox® (onabotulinum toxin A) was first authorized by the U.S. Meals and Drug Administration (FDA) in 1989 for the therapy of the attention muscle problems strabismus and blepharospasm, making it the primary botulinum toxin sort A product authorized on the planet. Botox® is a purified protein that works by blocking overactive nerve impulses that set off extreme muscle contractions. Botox® is authorized by the FDA for 11 therapeutic indications, together with continual migraine, overactive bladder, leakage of urine (incontinence) because of overactive bladder brought on by a neurologic situation, cervical dystonia, spasticity, and extreme underarm sweating (axillary hyperhidrosis). Insurance coverage protection for explicit procedures within the therapeutic section, akin to migraines, may overcome a possible cost-barrier that will exist within the aesthetic house.

The injectables (botulinum toxin A and dermal filler) accounted for over half of the worldwide market income in 2022. The third and fourth-largest segments have been aesthetic laser and lightweight remedy methods, and breast implant markets, respectively.

Pie Chart Surgical Cosmetology Procedures by Segment, Global 2022

The worldwide cosmetology and medical aesthetic market will proceed to be pushed by social media, mixed with demographic components and technological development. Continually altering societal magnificence requirements, that are shared and posted on social media, will proceed to drive and reshape developments on this market.

The enforced lockdowns throughout COVID-19 have solely strengthened social media’s affect. As well as, the elevated use of communication platforms throughout lockdown has compelled individuals to face their very own reflection, normally misrepresented by awkward angles and never preferrred lighting. The mix of those components has resulted in so-called “Zoom Growth,” the time period used to outline the surge in demand for beauty therapies, particularly small-scale minimally invasive procedures.

World Competitor Panorama

Inside the international competitor panorama, AbbVie, Galderma, Merz Aesthetics, and Johnson & Johnson altogether have been accounted for practically half of the worldwide cosmetology and medical aesthetics market in 2022. The important thing opponents received their market shares primarily with a big foothold within the injectables and minimally invasive resolution market segments.

AbbVie is a key participant within the extremely aggressive cosmetology and aesthetics market. The corporate established a stronghold within the Botulinum Toxin A, dermal filler, and minimally invasive fats discount segments. AbbVie’s technique, centered round strategic acquisitions, has confirmed to be extremely efficient. In 2020, AbbVie acquired Allergan, which gave rise to the worldwide model often known as Allergan Aesthetics. This transfer allowed AbbVie to broaden its product portfolio and add new choices, such because the CoolSculpting Elite®, the JUVÉDERM®, and the Natrelle®. AbbVie’s strategic acquisitions have given the corporate an edge by way of product selection and high quality, enabling them to manage many segments of the general cosmetology and aesthetics market.

Galderma and Merz Aesthetics have each established themselves as dominant gamers within the Botulinum Toxin A and dermal filler markets. Galderma has achieved this by the success of their Dysport® product which is authorized for each aesthetic and therapeutic use. In Europe, the identical product is marketed beneath the identify Azzalure® and is used primarily for aesthetic functions. However, Merz Aesthetics holds the third main place out there, largely because of their Xeomin® product which has been authorized for each therapeutic and aesthetic use. Each corporations have been capable of keep their market shares by their high-quality choices within the Botulinum Toxin A, dermal filler, and minimal invasive fats discount markets respectively.

In distinction to its main opponents within the cosmetology and medical aesthetics market, Johnson & Johnson (J&J) has adopted a centered strategy by concentrating solely on the breast implant section. J&J acquired the Mentor Breast Implant firm in 2009, gaining management of its widespread MemoryGel® silicone breast implant product. This acquisition allowed J&J to determine a dominant place within the breast implant market. In January 2022, J&J acquired U.S. FDA approval for its Mentor MemoryGel BOOST™ breast implant, consolidating the corporate’s place as a pacesetter on this market section.

Whereas Abbvie, Galderma, Merz Aesthetics, and J&J at present dominate the worldwide cosmetology and aesthetics market with the biggest market shares, there are additionally different vital opponents who’re competing strongly. These embrace Clayton, Dublier & Rice, Wells Johnson, Candela, Bausch Well being, Sisram Medical, Lumenis, and extra.


The worldwide cosmetology and medical aesthetics market is in a state of fixed evolution, with rising developments and technological developments constantly shaping its panorama. Key market leaders akin to AbbVie, Galderma, Merz Aesthetics, and Johnson & Johnson proceed to dominate the market with their contrasting methods in strategic acquisitions and high-quality single-segment product choices. General, the cosmetology and medical aesthetics market is predicted to see vital progress within the coming years, pushed by the rising reputation of minimally invasive options and the affect of social media on magnificence requirements. Because the trade continues to evolve, corporations that may successfully navigate altering developments and adapt to new applied sciences might be well-positioned to succeed.

Further Assets

For extra in-depth data on these markets, see the next stories by iData Analysis:

Concerning the Authors

Elena Generalova is a Senior Analysis Analyst at iData Analysis. She has been main the analysis on the worldwide cosmetology and medical aesthetics marketplace for newly revealed iData stories.

Kamran Zamanian, PhD, is CEO and founding accomplice of iData Analysis. He has spent over 20 years working out there analysis trade with a dedication to the examine of medical units used within the well being of sufferers everywhere in the globe.

About iData Analysis

iData Analysis Inc. is a world market analysis and consulting group centered on offering market intelligence for the medical machine, dental and pharmaceutical industries. iData is devoted to an ever-advancing methodology, experience, perception and stage of service, creating the gold commonplace in provision of aggressive market intelligence to medical machine and pharmaceutical corporations world-wide.


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