The Energy of Knowledge: Insights and Developments to Enhance Your Fundraising


At JustGiving, we love testing methods to enhance donor conversion and donation values. And we encourage you to do the identical to make your fundraising as efficient as potential!  

This would possibly embody: 

  • Utilizing new tech 
  • Experimenting with new messaging 
  • Attempting new fundraising avenues 

That is particularly essential as charities adapt to the price of dwelling disaster and post-COVID fundraising.  

We now have a wealth of fundraising information to share with you!  

In our current webinar, we make clear our newest insights and rising traits. Learn on for the important thing factors and the way you need to use them to spice up your fundraising technique. 

Greatest days and occasions for donations 

One of many insights attendees cherished most from the webinar was the perfect time and day for donations. Right here’s a recap: 

  • Monday sees the best common donation worth. 
  • Friday is the most typical day for donating. 
  • Donation quantity peaks on the JustGiving web site between 9am and 10am, then once more between 7pm and 8pm. 
  • The time of day we see the best common donation quantity is between 2-3pm. 
  • We see decrease donation quantities on public holidays. 

How can charities use this info? 

Contemplate timing donation asks for the above days and occasions and keep away from public holidays. Remember, while it is a good place to begin, you could discover a higher schedule in your charity. At all times take a look at to seek out out what works greatest for you. 

Organised Occasions 

2022 noticed an enormous return to in-person organised occasions. This may increasingly embody both main neighborhood occasions organised by a 3rd social gathering, or charity-owned occasions devoted to your charity’s fundraising. 

In comparison with 2021, … 

  • Organised occasions raised 6% extra in 2022 (and 14% extra in comparison with 2019!) 
  • Organised occasion web page worth grew 19% in 2022 
  • 11% extra lively fundraising pages (pages that acquired a donation) in 2022 

Our reviews additionally present that the sooner you possibly can entice supporters to your occasions, the more cash they increase. Take a look at TRIBE Freedom Basis on its Secrets and techniques to Fundraising Occasion Success for professional recommendations on get extra supporters signing as much as your occasions. 

We’re dedicated to serving to you increase extra in 2023. 

In reality, we’ve some fundraising incentives taking place proper now that your supporters will love (and can increase you more cash)! 

Each week since January, we’ve been gifting away £100 to London Marathon fundraisers! Study extra and share your Marketing campaign Web page to get extra fundraisers excited with this incentive. 

Digital Occasions 

COVID-19 made digital occasions extra in style than ever, and while reputation for these occasions has dipped with the return of in individual occasions, that is nonetheless a considerable space of fundraising. 

Supporters love having the ability to take part from anyplace they’re, whereas contributing to a collective aim. Fundraisers on JustGiving raised over £12 million with digital occasions in 2022! 

An instance is Motor Neurone Illness Affiliation’s Group MND Digital London Marathon marketing campaign. It provides supporters who both can’t or aren’t within the in-person occasion a chance to take part nearly! 

Learn to create partaking digital occasions with our Digital Occasion Fundraising Toolkit

What’s one of the best ways to make use of JustGiving for fundraising occasions? 

Whereas Marketing campaign Pages can be utilized for any kind of fundraising marketing campaign, together with fundraising occasions! 

Digital fundraising challenges, in-person stroll/run/trip organised occasions, appeals, or any occasion designed to boost cash in your trigger. 

Marketing campaign Pages empower your supporters can create and hyperlink their very own fundraising pages to assist increase cash in your trigger. Study extra about Marketing campaign Pages 

Do-It-Your self (DIY) Fundraising

Do-It-Your self (DIY) fundraising has seen an enormous bounce in reputation since 2019, and it’s a development that’s prone to proceed. 

DIY fundraising is when somebody involves do their very own factor, reasonably than an organised occasion. This normally takes the type of elevating cash for a charity via a private problem, resembling Max taking up the Robust Mudder London West to help Dementia UK. 

We noticed a large 71% enhance in DIY donations in 2022 than in 2019 (!), with spring being the preferred interval for the sort of fundraising. We additionally noticed a 5% rise in activation charge and a 4% rise in common web page worth for DIY fundraising. 

Whereas the typical variety of donations per web page has decreased, the rise in donation worth reveals those that are donating are giving extra. 

DIY fundraising is greater than ever. Inform your fundraisers they’ll help you in any manner they want with JustGiving. You is perhaps stunned on the creativity you see! 

Right here’s some nice examples of charities selling DIY fundraising on their web sites: 

WWF asks its supporters to do their very own fundraising, even offering them with starter concepts, fundraising packs, and fundraising suggestions! Study the perfect methods to help your DIY fundraisers. 

In-Reminiscence Fundraising 

In-memory fundraising is when folks arrange on-line fundraising tribute pages or funeral collections, or when folks take part in a fundraising occasion in reminiscence of somebody.  

We noticed an uplift in tribute and funeral assortment pages through the pandemic. Whereas the numbers in 2022 had been decrease than in 2021, 92% of non-event-related in-memory fundraisers got here to JustGiving straight. 

Jake Quickenden is utilizing a JustGiving In Reminiscence web page to boost cash for Sarcoma UK as he takes on the 2023 London Marathon. 

As for in reminiscence fundraising for occasions, common web page worth has seen a big 31% enhance since 2019, together with a 15% rise in activation charge! Working and strolling are the most important areas, with working alone contributing to 47% of all occasions in reminiscence pages created: 

Take a look at how supporters can use In-Reminiscence pages to recollect somebody and gather donations for the charity they care about. 

Learn the way our e-mail sequence helps steward your supporters. 

Charities that make the most of these insights and traits can be well-positioned to reach their fundraising efforts. 

For extra info on these subjects, we encourage you to observe the complete Insights & Developments webinar recording. 

Watch now 


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