It’s bizarre to ask for cash in January, isn’t it?


January could be a onerous month to make fundraising calls in. Because the chief of a nonprofit, you’re aware of all of the work that went into your group’s fundraising final month. So it may really feel “too quickly” to get again to asking.

It’s to not quickly.

Your whole work final month was the main target of your consideration. However it wasn’t essentially the main target of your donor’s consideration. If a “good” response price for junk mail is 1% – and that’s thought of good within the trade – then 99 out of 100 individuals didn’t reply to your enchantment.

So trust calling. Particularly if it’s essential to meet payroll or income projections on your board.

And if that also feels odd, carry on calling individuals on the telephone to thank them. Be happy to name anybody who gave within the final 12 months. You may say one thing like:

“Hello [name]. That is [your name] from [your org]. I used to be calling to say
‘thanks.’ As we begin a brand new yr, it’s inspiring to see who’s supported [the mission/the impact]. Thanks.”

No, it’s not an enchantment. It’s not even an try and get them to an occasion. Simply honest thanks. However the motion of getting your self on the telephone will allow you to get out of the inertia of not calling.

I wager you’ll end up way more open to asking individuals who you anticipated to offer final yr however didn’t. These of us you’ll be able to undoubtedly ask.

Certain, you could possibly e-mail thanks. But when your open charges are 20%, that’s just one in 5 individuals really opening your e-mail. (Not essentially studying your e-mail. Solely doing one thing that triggers an “open” notification.) Are you comfortable with 80% of your individuals not realizing you admire them?

An earlier model of this was despatched to Fundraising Kick e-mail subscribers. To enroll in these weekly teaching prompts, go to:

The publish It’s bizarre to ask for cash in January, isn’t it? appeared first on


Please enter your comment!
Please enter your name here