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How Venus Williams Is Utilizing Customized Merch to Shine a Highlight on Wage Inequality


Be a part of the change to shut the hole and lift consciousness about folks being paid for his or her effort, not their gender.

Venus Williams is a trailblazer. An innovator. An advocate.

She’s recognized worldwide for her excellent achievements in skilled tennis. Venus is the previous World No. 1, a seven-time Grand Slam singles champion, and is considered one of many all-time greats of the game. 

She’s CEO of V Starr Interiors, which was born out of her love for design and enterprise. She’s the Model Founding father of fashion-forward activewear model, EleVen by Venus Williams, which creates tennis and on a regular basis attire designed with angle and magnificence. She can also be the Founding father of glad viking, an entire plant-based dietary drink firm. 

She has persistently used her platform to advocate for wage equality, starting together with her combat for equal compensation for girls in skilled tennis – a combat she ultimately gained.  

Now Venus is setting her sights on a a lot bigger aim – to place an finish to wage inequality throughout all industries, for girls in every single place.

The third annual #PrivilegeTax marketing campaign is elevating consciousness concerning the gender pay hole and is elevating funds to enact lasting change.

The Story

Ladies in america earn 83 cents for each greenback males earn, costing them $407,760 over the course of a 40-year profession.

In honor of Ladies’s Historical past Month, Venus Williams and her model, EleVen by Venus Williams, have partnered with feminine artists Tafy LaPlanche, Delvene Cockatoo-Collins, and Keisha Leon, to design 3 restricted version t-shirts the place marketing campaign earnings might be donated to Ladies Inc.

When Venus gained Wimbledon for the primary time in 2000, the lads’s singles champion acquired extra prize cash than the ladies’s singles champion. From that day, Venus felt compelled to marketing campaign for equality for girls and after a protracted and protracted combat turned the primary girl to gather an equal-sized champion’s examine at Wimbledon in 2007.

This additionally impressed her to provoke the inaugural #PrivilegeTax marketing campaign, to shine a worldwide highlight on wage inequality throughout March and shut the hole throughout all industries.

These t-shirts symbolize dedication to closing the gender pay hole and elevating consciousness about folks being paid for his or her effort, not their gender. These t-shirts symbolize the range and power of girls.

The Influence

Earnings from these t-shirts are going to Ladies Inc., a community of native nonprofit organizations that serve women ages 5-18 at greater than 1,500 websites in 350 cities throughout america and Canada. Their evidence-based programming is delivered by educated professionals who deal with the event of the entire lady, supporting, mentoring, and guiding women in an affirming, pro-girl surroundings.

At Ladies Inc., women study to worth their complete selves, uncover and develop their inherent strengths, and obtain the assist they should navigate the challenges they face.

Need to begin your personal fundraising marketing campaign?

Create and launch a Giving Campaign on Bonfire in a few easy steps and start raising funds for Girls Inc, today!

The Designs

The artists who created the designs for the #PrivilegeTax campaign have each leaned into their unique creative styles to create 3 very different ways to express the same overarching message about ending wage inequality.

Strong, Smart + Bold

The design for Strong, Smart + Bold was created by Tafy LaPlanche. Tafy is an Afro-Latina portrait artist based in NYC and Savannah, Georgia. Painting unique and vibrant portraits for unique and vibrant people!

“My design for this shirt was inspired by Girls inc. inspiring girls to be strong, smart, and bold. All qualities we possess and just need to realize within ourselves. I wanted to show the strength of a girl with a power stance. Vibrant colors signify how bold we are. And tulips represent love, but more specifically love for ourselves and our value, and to me, that’s smart- knowing a girl’s worth. It was important for me to show a girl at a younger age because I want generations of girls to come to know that they are all of those things – strong, smart, and bold.”
– Tafy LaPlanche

I’ll Have What He’s Having

The design for I’ll Have What He’s Having was created by Keisha Leon. Keisha Leon is an artist and designer that uses narratives to reflect her own experiences; and connecting conceptual design with social outcomes, to change the narrative for the future.

“My style is to have fun type, for this shirt I wanted a bold statement that starts the conversation around the gender pay gap, “I’ll have what he’s having” is a design I did in my early days and wanted to revisit it for the tee, it is a bit tongue in cheek, but in all seriousness, I will have what he’s having… with a side of equality.”
– Keisha Leon

We Are The Matriarchs

The design for We Are the Matriarchs was created by Delvene Cockatoo-Collins. Delvene Cockatoo-Collins is a First Nations artist and designer, who lives and works on Quandamooka country. Delvene’s work is far more than just marks on a page. It embodies a rich connection to country, capturing the Quandamooka soul.

“Inspired by her great grandmother’s basket. A representation of the power her great grandmother had and in maintaining these skills, she could then pass them down to her grandmother. Now we have the responsibility and are the matriarchs for the next generation of female leaders.”
– Delvene Cockatoo-Collins


The #PrivilegeTax campaign is proof that powerful, impactful things happen when women come together in support of a cause and in support of each other.

Buy a shirt (or all 3) to support The #PrivilegeTax and Girls, Inc. today. Your purchase helps inspire the next generation of girls to be strong, smart, and bold! 

Give To Girls, Support The #PrivilegeTax.

Written by: Hayden Ireland / Content Specialist
Illustrated by: Madison Summers / Lead Marketing Designer



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