How Social Sharing Helps Charities Elevate £151 Million: New Analysis


Have you ever ever considered how a lot of a distinction it makes when individuals share a JustGiving fundraising web page on Fb, LinkedIn, TikTok, through textual content, or different networks? 

Spoiler: it might make a £151 million distinction. 

Fundraisers like to share the wonderful work they do with household, buddies, colleagues, and everybody else. And with the 15 sharing choices on each JustGiving fundraising web page, individuals can share their web page in a snap! 

However simply how useful is that this function for charities? 

Properly, we examined all the things. In 2022, practically two million individuals shared their fundraising pages, leading to tens of thousands and thousands of clicks on shared hyperlinks and thousands and thousands of donations to good causes. We analysed how these shared pages carried out over the complete 12 months, and the outcomes have been unbelievable! 

Learn on to learn the way you should use this info to tell your fundraising technique, plan your campaigns, and interact together with your supporters. 

How social sharing works on JustGiving 

First, let’s speak about how the sharing course of works on JustGiving. 

In the event you’ve run a profitable fundraising marketing campaign earlier than, you probably know the significance of sharing. 

One of many causes individuals come to JustGiving is to create a fundraising web page to lift cash for charity. However what in the event that they don’t share their web page after that? Their community gained’t see it, click on it, donate, or share it additional. 

Which implies the web page’s impression (and your charity’s donations) might be enormously decreased. 

Because of this, we make it as straightforward as attainable for individuals to share their pages. 

With one click on on a fundraiser’s web page, look how straightforward it’s to share to so many alternative channels! 

What we examined and our key findings 

What we examined 

We took a deep dive into our knowledge from 1 January 2022 – twenty fifth December 2022, giving us an enormous pattern measurement to work with: 

  • Practically 2 million fundraiser clicks on Share icons 
    When fundraisers click on to share their very own web page on social media utilizing one among JustGiving’s Share choices 
  • Over 22 million web page visits from Share hyperlinks 
    When another person within the fundraiser’s community clicks on the hyperlink that the unique fundraiser shared 
  • Practically 3 million donations from Share hyperlinks 
    When somebody who clicked on the fundraiser’s shared hyperlink went on to make a donation 

So, what did we discover? The impression of social shares is much better than what you would possibly anticipate. 

Key findings 

Shared fundraising pages resulted in… 

  • A staggering £151 million in donation worth 
  • A median of 12 visits to their web page per share 
  • A median of 1.5 donations for each shared web page that’s clicked 
  • A median of £47 donated to charity for each share click on 
  • WhatsApp is the preferred share choice clicked 
  • Fb despatched essentially the most visitors to shared fundraising web page hyperlinks 
  • Shares through SMS textual content resulted in essentially the most cash donated 

As well as, share clicks are trending upwards: 23% extra individuals shared their pages in 2022 than 2021! 

What can charities study from this? 

It’s clear: sharing is crucial for the success of fundraising pages, and in flip, the success of your charity’s fundraising.  

We’re at all times reminding fundraisers to share their wonderful pages in our automated e mail journeys, assist pages, top ideas, and extra! 

Right here’s how your charity can proceed the momentum: 

Encourage your fundraisers to share their pages 

Share the potential impression together with your supporters utilizing the stats on this submit to allow them to know what a distinction it could make! 

Put up a message through e mail or in your social channels asking your supporters to share so extra individuals may give to your trigger. 

Take a look at our full information to serving to fundraisers take advantage of share-worthy pages attainable to spice up donations and attain their aim even quicker. 

Prioritise Fb, WhatsApp, and SMS (textual content) 

WhatsApp was the preferred choice for sharing. Fb despatched essentially the most visitors. And sharing through textual content message had the very best donation worth. The perfect half is that you could optimise for these choices by yourself web site too. 

When you have a devoted Donate web page in your web site like (charity identify, charity identify, or charity identify), embody a message about how vital these networks are. 

Implement enjoyable methods to extend shares 

Individuals love challenges, and sharing is an effective approach to get a enjoyable problem going. Encourage supporters to share their pages by internet hosting a giveaway or having an incentive! How about whoever shares their web page essentially the most occasions will get a present voucher or a particular prize? Encourage your supporters to unfold the phrase – get extra eyes in your trigger, and extra donations in your charity. 

Innovation is occurring at JustGiving! 

Take a look at our webinar about our newest analysis, latest improvements, and thrilling new capabilities to assist your charity increase more cash: 

Find out about our improved e mail stewardship, occasion registration integration, contactless donations, cryptocurrency donations, new methods to trace fundraising pages, and extra. 

Watch the webinar: 


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