CHICAGO – April 18, 2023 – Forsta, a number one international supplier of market analysis, buyer expertise (CX), and worker expertise (EX) expertise, right now introduced the discharge of Forsta Discussions, its built-in qualitative analysis software for planning, conducting and monitoring video focus teams inside the Forsta Human Expertise (HX) Platform. This makes it simpler to increase current analysis packages and analyze, visualize and report utilizing the vary of instruments within the Forsta HX platform.
Forsta Discussions’ easy-to-use, self-serve interface allows researchers and CX professionals who’re conducting focus teams and in-depth interviews (IDIs) to seize wealthy and complete suggestions from contributors or prospects. It additionally permits them to delve deeper into this suggestions to know these teams higher than ever earlier than.
Forsta Discussions gives the next advantages:
- Schedule, conduct, and observe periods as desired with the web challenge administration dashboard and video assembly interface.
- Integration into the Forsta HX platform to complement different analysis packages, like surveys or diary research. Collect, analyze, and visualize in a single place.
- Reducing-edge analysis instruments for video focus group moderation and commentary together with participant administration, digital backroom and in-built safety capabilities.
“Focus teams and IDI’s are a vital part of excellent qualitative analysis to totally perceive the motivations and emotions of shoppers and analysis contributors, whether or not you’re trying to introduce qual analysis into your providing as a market analysis company (MRA) or wish to shortly seize in-depth suggestions from contributors. With Discussions, we’re creating an easy-to-use area for two-way dialog that focuses on human reference to prospects and contributors. And we’re additionally capturing these verbal and non-verbal insights in order that manufacturers might be empowered to behave in a method that builds customized experiences for his or her audiences.”
Tobi Andersson
Managing Director of Market Analysis at Forsta
“Forsta Discussions is obtainable as a part of the Forsta HX Platform alongside Forsta Surveys, Visualizations, Studio, Digital Diaries, and extra. It may be used for to run on-line focus teams, to enrich different analysis packages, in addition to run in parallel to current CX packages. Forsta additionally gives a full vary of qualitative analysis instruments for market analysis and CX professionals.
To be taught extra about Forsta Discussions, please go to our internet web page beneath.
About Forsta
Forsta powers the HX (Human Expertise) Platform – a complete expertise and analysis expertise platform that breaks down the silos between CX (Buyer Expertise), Worker Expertise (EX), and Market Analysis – in order that corporations can get a deeper, extra full understanding of the experiences of their audiences. Forsta’s expertise, mixed with its staff of professional consultants, helps hundreds of organizations throughout quite a lot of industries, together with monetary companies, hospitality, market analysis, skilled companies, retail, and expertise. Forsta is acknowledged as a Chief within the 2021 Gartner® Magic Quadrant™ for Voice of the Buyer. Forsta is a PG Forsta firm.
About PG Forsta
PG Forsta gives the expertise and experience to assist organizations get a deeper, extra full understanding of the experiences of their audiences. The corporate powers the HX (Human Expertise) Platform – a complete expertise and analysis expertise platform that breaks down the silos between CX (Buyer Expertise), Worker Expertise (EX), Affected person Expertise (PX) and Market Analysis. PG Forsta is acknowledged as a Sturdy Performer in Buyer Suggestions Administration within the Q1 2023 Forrester Wave™. It serves quite a lot of industries, together with healthcare, monetary companies, hospitality, market analysis, skilled companies, retail, and expertise.
Press & media enquiries
Theresa Tepper
World Director of Communications
theresa.tepper@forsta.com