Fisher Investments Assessment: Palms-On Portfolio Administration


Based in 1979, Fisher Investments is a widely known funding advisory agency. However many traders are unaware of the companies it presents and whether or not its cash managers can enhance their present portfolio efficiency.  

Good wealth managers can present the hands-on help that high-net-worth households have to handle their investments correctly. They will additionally assist traders who need customized funding methods.

On this Fisher Investments Assessment, I’ll cowl every part from companies and costs to account minimums and wealth administration choices.

Desk of Contents
  1. What Is Fisher Investments?
  2. About Ken Fisher
  3. Funding Philosophy
  4. Historic Efficiency
  5. Fisher Investments Charges and Minimums
  6. Fisher Investments Providers
    1. Portfolio Administration
    2. Monetary Planning
    3. Quarterly Portfolio Critiques
    4. Consumer Packages
    5. Annuity Assessment
  7. Execs and Cons
  8. Options to Fisher Investments
    1. Empower
    2. Betterment
    3. Wealthfront
  9. Who Is Fisher Finest Suited For?
  10. Who Ought to Keep away from Fisher Investments?
  11. The Backside Line on Fisher Investments

What Is Fisher Investments?

Screenshot of Fisher Investments homepage

Fisher Investments is an impartial, fee-only registered funding advisory agency providing digital and in-person personal wealth and enterprise 401(okay) companies.

The corporate was based in 1979 by Ken Fisher. The agency’s headquarters are in Camas, WA, however are transferring to Plano, TX, in the summertime of 2023.

There are regional workplaces and funding representatives in a number of states throughout the U.S. As well as, Fisher has a number of worldwide workplaces all over the world. In whole, Fisher Investments has greater than 130,000 purchasers and $192 billion in belongings beneath administration (AUM). 

Roughly $36 billion of the $192 billion beneath administration is from institutional traders ($33 billion AUM) and U.S. small to mid-sized companies ($3 billion AUM). The remaining shopper base is made up of particular person traders.

The minimal funding threshold for many portfolios is $500,000, making Fisher’s service best-suited for excessive web value traders. That stated, you don’t must be an accredited investor to hitch.

About Ken Fisher

Ken Fisher is the founding father of Fisher Investments and is at the moment the corporate’s Govt Chairman and Co-Chief Funding Officer. He comes from a household of funding professionals. Earlier than beginning Fisher Investments, Ken was well-known for serving to pioneer the Value-to-Gross sales ratio, certainly one of at present’s widely-used funding metrics.

Fisher additionally wrote one of many longest-running columns in Forbes Journal, titled “Portfolio Technique,” which ran month-to-month for 37.5 years by means of December 2016. He continues to make recurring nationwide media appearances and write month-to-month investing columns.

Funding Philosophy

In contrast to most wealth administration companies which take a passive investing method with index funds, Fisher Investments practices lively administration and goals to outperform the market. 

Most funding methods are measured in opposition to the MSCI World Index, which tracks the efficiency of shares in 23 developed worldwide markets.

In response to Fisher, the corporate’s philosophy relies on a “set of monetary rules that information all of our funding selections, rooted in our perception in capitalism and the facility of free markets.”

Fiduciary advisors assist construct tailor-made portfolios searching for home and world alternatives that match purchasers’ private objectives and beliefs. Your portfolio could maintain equities, bonds, ETFs, money, and different securities that may produce long-term wealth. 

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Historic Efficiency

Fisher Investments doesn’t publicly disclose its common portfolio efficiency, however you possibly can inquire a couple of particular technique by talking with a regional consultant. 

The agency is clear and states that its cash managers don’t all the time get it proper. Funding efficiency is calculated utilizing the International Funding Efficiency Requirements (GIPS®), the trade normal for measuring the efficiency of funding managers.

Fisher Investments Charges and Minimums

People and households should make investments no less than $500,000 to open a Personal Consumer Group account. The annual administration payment is reportedly between 1% and 1.5%, though people should schedule an appointment to overview the payment construction. 

Nevertheless, Fisher Investments states, “We invoice solely on belongings beneath administration – we don’t promote merchandise or earn commissions on trades.” 

Like most wealth administration companies, it has a tiered payment construction with smaller percentages for larger stability tiers.

Reviews point out that with account balances of $500,000 or much less, pay a 1.5% payment. A multi-million-dollar portfolio is important to qualify for the 1% advisory payment. This payment construction is aggressive with hiring a monetary advisor however is dearer than hybrid and robo-advisor platforms. 

Fisher Investments Providers

Fisher Investments is a discretionary cash supervisor. That signifies that while you enroll, you give your portfolio supervisor the authority to make purchase and promote selections in your investments.

In fact, Fisher primarily based these selections in your general funding goals, which take note of your danger tolerance, time horizon, monetary objectives, and so on. They meet with their purchasers commonly to revisit their goals and make modifications if crucial.

Portfolio Administration

Fisher Portfolio Management

A fee-only advisor will assist oversee your funding portfolio and personalize it to fulfill these components:

  • Private objectives 
  • Threat tolerance
  • Time horizon
  • Money stream wants
  • Capital beneficial properties tax optimization

Your funding counselor may also take into account your outdoors earnings and belongings to construct a diversified portfolio and assist you to monitor every funding.  

You’ll be able to have discussions through the planning and implementation course of. Your advisor and the funding staff will strategically place trades. When you are assigned a main counselor, a staff of pros will service and handle your portfolio. 

Your funding choices embody the next:

  • Fairness accounts: Shares, ETFs, and mutual funds
  • Mounted earnings accounts: Bonds and income-producing belongings
  • Blended accounts: A mix of equities and fixed-income investments

Fisher helps each taxable brokerage and tax-advantaged retirement accounts. Your customized funding plan will implement tax-optimization methods to optimize your funding potential whereas minimizing the tax penalty.

As Fisher Investments doesn’t associate with a selected fund supplier and adheres to the fiduciary rule, you gained’t be steered in direction of a selected fund firm.

Among the allocations Fisher could incorporate embody:

  • International
  • International excluding the USA
  • United States methods
  • Rising markets
  • Lengthy/Quick equities
  • Qualitative

Fisher Investments employs an in-house analysis staff to supply top-down analysis into the varied sectors. Your advisor will use these findings to assist make knowledgeable, curated suggestions.

Monetary Planning

Fisher Investments Financial Planning

Wealth administration goes past choosing the perfect investments in your short-term and long-term objectives. 

You’ll be able to obtain assist with the next duties:

  • Budgeting
  • Making an emergency fund
  • Forming retirement objectives
  • Retirement expense withdrawal plan
  • Property planning (together with donor-advised funds

Engaged on these objectives along with your funding supervisor will assist them analyze your total monetary image. You’ll profit from a diminished chance of outliving your wealth and a extra exact customized funding plan.

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Quarterly Portfolio Critiques

All members obtain quarterly opinions from the Fisher Investments Funding Coverage Committee. This report discusses the current market efficiency, world funding circumstances, and future market outlook.

Twice a yr, the committee information a Capital Markets Replace video that dives into extra element about how portfolio decision-makers at the moment interpret market circumstances to regulate their funding philosophy.

Moreover, Founder Ken Fisher offers common insights by column or video along with these quarterly reviews. 

Consumer Packages

One benefit of investing with Fisher is that you simply get entry to interactive packages in 60 cities. With different companies, you will have an annual portfolio overview however not often communicate along with your monetary advisor throughout the remainder of the yr.

A few of Fisher’s sources embody:

  • Casual gatherings with different purchasers (no Fisher Investments employees are current)
  • Funding roundtables
  • Market forecast seminars
  • Internet-based seminars for asking inquiries to the Funding Coverage Committee

There aren’t any extra charges for these occasions.

Annuity Assessment

Fisher Investments doesn’t promote annuities however offers a complimentary session for purchasers who have already got one. To collect data, an preliminary convention name will contain you, Fisher Investments, and the annuity plan insurance coverage firm. 

After this preliminary dialogue, your funding advisor will determine how Fisher Investments can doubtlessly produce comparable or higher outcomes. There isn’t a obligation to transform your annuity for those who imagine it’s in your greatest curiosity to maintain it.

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Execs and Cons


  • Fiduciary advisors with fee-only pricing
  • Monetary planning entry
  • Assemble tailor-made portfolios


  • Excessive minimal portfolio stability ($500,000)
  • Excessive annual administration charges (1% to 1.5%)
  • Not for passive funding methods (i.e., index funds solely)

Options to Fisher Investments

Selecting a discretionary administration agency to supervise a six or 7-figure funding portfolio is a giant resolution. Earlier than you enroll with Fisher Investments, take into account the next platforms. Word that none of those alternate options do precisely what Fisher does, as most are on-line platforms that encourage a extra passive investing method.

That’s not a nasty factor – simply keep in mind to all the time examine apples to apples.


The Empower Private Dashboard (beforehand Private Capital) is probably the closest different, as they supply managed portfolios and entry to a monetary advisory staff with as little as $100,000 in investable belongings.

Empower additionally presents a number of free monetary planning instruments for all members, even for those who don’t meet the $100,000 minimal or select to handle your individual portfolio. Among the instruments embody a web value tracker, funding payment and asset allocation analyzer, retirement planner, and a primary funds.

Moreover, an Empower Private Money account earns a aggressive rate of interest and presents as much as $2 million in FDIC insurance coverage. This money administration account presents limitless withdrawals, and you should use it to pay payments. Learn our Empower Funding overview for extra data.

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Betterment offers managed accounts with no minimal stability necessities. The robo-advisor invests in conventional inventory and bond index ETFs for a low payment of 0.25% yearly. You can even pursue personalized methods similar to socially accountable funds, crypto, and goal earnings. Tax-loss harvesting is free with all plans.

Getting on-demand monetary advisor entry with a minimal $100,000 account stability is feasible as you qualify for the Premium plan. It gained’t be on the identical degree as what Fisher Investments presents, however the annual payment is simply 0.40% for all stability tiers.

Fundamental customers even have entry to a number of on-line retirement planning instruments and monetary calculators that may function an efficient different to hiring an advisor. 

The platform additionally presents a free checking account and high-yield money administration accounts that make it simpler to keep away from banking charges whereas having fun with many banking advantages. Study extra in our Betterment overview.

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Wealthfront is a robo-advisor providing managed portfolios and automatic monetary planning instruments. Sadly, it doesn’t provide entry to a human advisor, which is a dealbreaker for some. 

The minimal preliminary funding is $500; superior portfolio choices unlock with the next stability. Two choices embody U.S. Direct Indexing ($100,000 minimal) and Sensible Beta ($500,000 minimal). A 0.25% payment applies to all inventory investing plans.

Along with the low-cost funding choices, the automated monetary planning instruments may also help you develop a plan to avoid wasting for pivotal life occasions, together with school, retirement, and shopping for a house. You’ll be able to attempt them first to determine if they supply the monetary recommendation you search.

The net brokerage presents banking merchandise too. One function is Wealthfront Money Account with a aggressive rate of interest, limitless transfers, no month-to-month charges, and as much as $3 million in FDIC insurance coverage (by means of associate banks).

A portfolio line of credit score can also be obtainable when your belongings might be extra productive in different funding automobiles for a restricted time. Learn our Wealthfront overview for all the main points.

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Who Is Fisher Finest Suited For?

Fisher Investments is appropriate for rich people who need entry to monetary planning companies together with a completely managed funding portfolio. Skilled administration turns into extra priceless when you’ve a considerable portfolio, and the charges might be worthwhile.

People ought to take into account companies like what Fisher presents once they not wish to handle their very own portfolios. The best investor will choose an lively investing type that appears for extra alternatives to construct wealth however have to be comfy with an adaptive portfolio that’s extra prone to exit positions and rebalance as market circumstances change.

Who Ought to Keep away from Fisher Investments?

This service isn’t for new traders and traders who want to handle their very own portfolios for a decrease value. You’ll pay fewer charges with a passive funding method of shopping for and holding low-cost ETFs or index funds.

The $500,000 minimal will filter out small traders, and a number of other robo-advisors provide primary portfolio administration and monetary planner entry at a lower cost.

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The Backside Line on Fisher Investments

Fisher Investments is an efficient match for high-net-worth traders who don’t must be concerned within the day-to-day decision-making and are prepared to pay a barely larger payment for skilled recommendation and hands-on portfolio administration.

Essentially the most important hurdle is assembly the $500,000 funding minimal, and you should even be comfy with an asset administration payment as excessive as 1.5%. In the event you don’t meet the minimums or the charges are too excessive, robo-advisor platforms like those talked about above could also be an excellent compromise.

Fisher Investments


  • Fiduciary advisors with fee-only pricing
  • Monetary planning entry
  • Assemble tailor-made portfolios


  • Excessive minimal portfolio stability ($500,000)
  • Greater annual administration charges (1% to 1.5%)
  • Not appropriate for passive funding methods


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