Designing with Pantone’s Colour of the 12 months for 2023: Viva Magenta

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“An unconventional shade for an unconventional time.”

– The Colour Specialists at Pantone

All of us right here at Bonfire are extremely enthusiastic about Pantone’s shade of the 12 months for 2023: Viva Magenta!

We love a daring shade second and Viva Magenta is bound to manifest numerous daring shade moments this 12 months – all through each realm of design.

Viva Magenta, often known as PANTONE 18-1750 Viva Magenta within the Pantone Matching System, is vibrant, highly effective, and bursting with joyous celebration. Its optimistic power is precisely the vibe we have to begin 2023 off proper

We will’t wait to see how creatives, similar to you, are impressed to make use of Viva Magenta this 12 months. That will help you get began, we’ve compiled an inventory of our most “Viva Magenta-inspired” merchandise and campaigns.

Viva Magenta – Impressed Attire

Viva Magenta inspired apparel from Bonfire's product catalog.
  1. Crewneck Sweatshirt in Cardinal Purple
  2. Pullover Hoodie in Maroon
  3. Premium Unisex Tee in Cardinal
  4. Ladies’s Racerback in Berry
  5. Basic Unisex Tee in Heliconia 
  6. Ladies’s Slim Match Tee in Berry

Viva Magenta descends from the purple household, however because it’s a hybrid shade, that means it’s a mixture shade that balances each heat and funky tones, it’s extraordinarily versatile. There are such a lot of completely different shades and hues of shade that reside inside the Viva Magenta spectrum. From crimson reds to vivid berry tones – each choice is a winner.

These Viva Magenta-inspired merchandise look nice on everybody and are positive to please all of your patrons. Don’t be afraid so as to add one among these daring magenta choices to your store. 2023 goes to be a 12 months of exuberance and assertion items that POP will assist you harness that power. 

Viva Magenta – Impressed Designs from the Bonfire Neighborhood

Bonfire sellers and their Viva Magenta-inspired campaigns and designs.
  1. Reader, Author, Tea Drinker
  2. You Are Cherished Assortment
  3. Canine & Wanderlust

These Bonfire Sellers have been forward of the sport and have been already using our Viva Magenta-inspired merchandise for his or her designs! These designs stand out, seize your consideration, and are downright aesthetically pleasing to take a look at. 


Feeling prepared to start out enjoying round with your individual Viva Magenta-inspired designs? We will’t wait to see what YOU create with this energetic, empowering shade.

Viva Magenta has us feeling pumped to tackle the brand new 12 months, redefine how we specific ourselves, and unleash our genuine and unapologetic energy. Viva Magenta isn’t only a shade – it’s an entire vibe. Let’s do huge, daring issues collectively in 2023. 

Within the phrases of the colour specialists at Pantone, “Welcome to the #MAGENTAVERSE!” 

Able to design your individual Viva Magenta-inspired attire?

Make your retailer pop with shade and launch a Bonfire marketing campaign with Viva Magenta-inspired attire.

Written by: Hayden Eire / Content material Specialist
Illustrated by: Madison Summers / Lead Advertising Designer

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