Breaking Down Boundaries, Constructing Hope: The Significance of Accessible Fundraising


Accessibility is the follow of creating one thing usable for as many individuals as attainable. 

For instance… 

Indicators reserving automobile parks to assist individuals who have bother strolling. Ramps constructed alongside stairs to assist folks in wheelchairs enter the grocery store. Closed captioning on TV to assist folks with listening to impairments take pleasure in this system. 

However what’s net accessibility, and what can it imply in your charity? 

With World Accessibility Consciousness Day on 18 Might, it’s vital to contemplate the impression of accessibility and inclusion. 

This text will make it easier to perceive extra about accessibility, plus the varied methods JustGiving supplies assist for anybody who may have it. 

What’s accessibility? 

Frequent disabilities or impairments can embody visible, listening to, motor, and cognitive impairments. All which can want specialised on-line or offline assist. 

Accessibility means making one thing usable for as many individuals as attainable. It means giving folks an equal expertise, permitting everybody to entry, take pleasure in, and profit from the identical issues. 

And it’s important, as multiple billion folks stay with a big incapacity or impairment. 

Why net accessibility is vital in fundraising 

Prioritising net accessibility is important as a result of a lot of the world is on-line. 

A 2020 WebAIM evaluation of multiple million web sites discovered accessibility errors on 98.1% of dwelling pages. The report included issues like low-contrast textual content, lacking alt textual content for photos, lacking hyperlinks, clean kind labels, and extra. 

Right here’s an instance of the distinction between low-contrast textual content (prime) and high-contrast textual content (backside): 

You could discover how a lot the white textual content (on the underside half) stands out towards the darkish purple background. It appears to “pop” off the web page, making it a lot simpler to learn for folks with visible impairments. 

The World Accessibility Consciousness Day web site shares a number of examples of how folks with numerous impairments may want specialised assist for on-line content material. 

For instance… 

  • Individuals with visible impairments may have a display reader or braille gadget to know the web sites they go to. 
  • These with listening to impairments may want captions for video content material. 
  • Individuals with motor impairments may have eye management or different adaptive {hardware}. 
  • Somebody with a cognitive impairment may have a website that doesn’t characteristic flashing lights. 
An instance of a refreshable braille show gadget that raises and lowers braille characters to assist folks with visible impairments eat net content material. 

Take into account this. 

Somebody who might have bother seeing your web site could possibly be your most passionate supporter. 

Somebody who’s unable to make use of a keyboard and mouse could possibly be your greatest donor. 

Somebody who requires particular instruments to listen to your movies could possibly be the most important fundraiser in your subsequent marketing campaign. 

By making your fundraising web site accessible, you open alternatives for everybody to get entangled and make a distinction. 

And all this isn’t solely useful to the individuals who want it. It might probably additionally give your search engine optimization a lift and provides your supporters a greater model expertise! 

“Once we design digital merchandise in an inclusive method, making them accessible for everybody, we create higher experiences for anybody that makes use of that product.” 

Charlotte Lewis 
JustGiving, Accessibility Champions group 

However that’s nonetheless not all. This Gartner report exhibits that accessibility-compliant web sites ought to outperform others by 50% in 2023. Think about what that increase in efficiency may imply in your charity’s donation income! 

How we assist folks by way of accessibility 

Accessibility Consciousness Day is upon us, however accessibility is vital day by day. 

At JustGiving, we’re right here to assist everybody elevate cash for what issues. 

2,750 new JustGiving fundraising pages are made each single day to lift cash for charity. And we’re all the time working to enhance our providers and supply the correct assist to make the JustGiving expertise the very best it may be. 

Right here’s a few of what we’re doing to make JustGiving accessible to everybody. 

  • Our specialised assist hub 
    All of us face powerful and unsure instances in our lives. Our new assist hub has over 100 specialised sources for folks after they want it, for themselves or somebody they know. From psychological well being helplines to accessibility assist, see how we’re right here to assist. Go to the assist hub. 
  • Our dedication to accessibility 
    We imagine giving ought to be for everybody. We’re dedicated to repeatedly bettering the accessibility of our web site for all customers and making certain our options work for many applied sciences. Learn our Accessibility Assertion. 
  • Our accessibility requirements 
    We put accessibility on the coronary heart of how we analysis, design, and ship all our new on-line services and products. Our purpose is to realize degree AA compliance of World Vast Net Consortium (W3C)’s Net Content material Accessibility Tips (WCAG) 2.1. 
  • Our folks 
    Our devoted JustGiving Accessibility Champions group is dedicated to upholding the accessibility requirements required to make the JustGiving expertise the very best it may be for everybody. 

“Accessibility is about making certain we offer consumer expertise for everyone. By contemplating accessibility requirements, we offer profit to all, whether or not they have a everlasting bodily impairment, or they’re a distracted mother or father with a toddler in a single arm.” 

Azlan Cuttilan 
JustGiving, Accessibility Champions group 

A choice of sources from JustGiving’s Right here forYou assist hub 

Methods to make your fundraising extra accessible 

Listed here are a number of examples of how one can make your charity’s web site extra accessible to everybody. 

  • Take a look at your color distinction 
    Generally, textual content or photos that appear completely readable aren’t readable by folks with imaginative and prescient disabilities like colour-blindness. By operating the colors in your charity’s web site (and even your social media graphics) by way of an analyser, you can also make certain they seem readable to everybody who visits. Attempt utilizing a Color Distinction Analyser device to test your web site is readable. 
  • Verify your website’s total accessibility 
    Double test your web site’s as accessible as attainable through the use of a easy browser extension that mechanically analyses your website and flag low-contrast, lacking alt textual content, redundant hyperlinks, and extra. 
  • Improve your net content material 
    Get much more folks studying your content material by making certain it’s navigable, clickable, and predictable. Learn our weblog with Studio Republic to study extra about how charities can put this to work. 
  • Have conversations together with your supporters  
    Figuring out and fascinating with supporters with accessibility necessities may help you higher perceive their wants, enhance your providers and programmes, and enhance engagement. 

Take a look at our weblog, Making Accessibility a Precedence, with Studio Republic.

Make your fundraising extra accessible 

Lower than 2% of the world’s prime web sites are totally accessible. We’re right here that can assist you increase this statistic whereas persevering with to make the most important impression attainable. 

We teamed up with Studio Republic to summarise crucial issues your charity can do for net accessibility. Take a look at our in-depth article with the steps to full accessibility for many who want it most: 
Learn The Principals of Inclusive Design by JustGiving & Studio Republic 

Extra accessibility sources 


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