15+ Useful Unfavourable Assessment Responses To Use [Real Examples]


How to Respond to Negative Reviews as a Business Owner (Free Templates)

With regards to buyer evaluations, embracing the nice, the unhealthy, and the ugly is important.

Whereas everybody loves a five-star assessment, it could be tempting to comb the occasional one-star ranking below the rug — what’s one sad buyer, in spite of everything?

Anticipating adverse evaluations, and responding if you get them, must be a pillar of your fame administration technique.

A staggering 77% of customers view manufacturers extra favorably1 in the event that they reply to and act on buyer suggestions, together with on-line evaluations. 

This information will spherical up the highest methods for responding successfully on assessment websites. We’ll additionally embody adverse assessment response templates you’ll be able to copy and revise to fit your enterprise wants.

A Unhealthy Assessment is Unhealthy for Enterprise (Generally)

Whereas solely 6% of customers have left a adverse assessment prior to now 12 months, a single adverse assessment can price what you are promoting’s backside line. 

On the flip facet, companies can create a silver lining to adverse on-line evaluations via considerate responses. 

Right here’s an instance of a enterprise that pushed again towards a nasty assessment and received.

Meet Geraldine Hernandez, CEO and co-founder of Savory Crust Gourmand Empanadas. At some point in 2019, she obtained a dreaded one-star Yelp assessment from a buyer claiming they received meals poisoning from her restaurant.

Many enterprise house owners are conversant in what occurred subsequent. Regardless of a pristine on-line fame, Yelp refused to take down the shopper assessment. Slightly than acquiesce to a drive-by faux assessment, Hernandez explored her choices.

It didn’t take a lot sleuthing to seek out that the reviewer who posted the assessment had beforehand talked about she had a medical situation (IBD) in different Google evaluations, which may trigger some discomfort with sure meals. Regardless of her earnest makes an attempt to achieve the shopper, she took a distinct tact.

Response to a Bad Customer Review - Savory Crust
An excerpt of the enterprise’s response to the unhealthy assessment.

With a loyal following, Hernandez made her case within the courtroom of public opinion. She shared her findings, proudly explaining they by no means had such crucial evaluations, and even boasted a flawless inspection from the native well being division. After which she went even additional.

Slightly than being upset, she donated a portion of her income to the Crohn’s & Colitis Basis on behalf of the disgruntled buyer. As well as, she inspired her viewers to donate as properly, together with a particular supply for anybody to redeem on their subsequent go to. The submit garnered almost 400 reactions and 300 feedback.

TLDR: As a enterprise proprietor, you don’t must be the sufferer of a nasty assessment. You need to do your finest to observe and reply to adverse suggestions providing help to clients in want. But when all else fails, create a advertising alternative to inform your facet of the story.

Assessment Response Technique Information

Coping with a one-star assessment? Right here’s a cheat sheet for an efficient response technique. 

Kind of Assessment Technique for Responding
Services or products high quality Apologize and supply a decision or refund. Examine the basis explanation for the difficulty and take steps to forestall it from occurring once more. Think about providing compensation or incentives for future purchases.
Customer support Reply promptly and empathetically. Acknowledge the shopper’s frustration and apologize for the inconvenience. Present a transparent rationalization of what went improper and the way the difficulty will probably be resolved. Think about providing a reduction or free service to compensate for the poor expertise.
Billing and pricing Pay attention rigorously to the shopper’s issues and examine the difficulty. Present a transparent and clear rationalization of the fees or charges in query. If an error has been made, supply a refund or credit score. Think about reviewing and updating billing and pricing insurance policies to forestall related points sooner or later.
Transport and supply Reply promptly and supply common updates on the order standing. If there’s a delay or challenge with the supply, apologize and supply a decision, reminiscent of expedited delivery or a refund. Think about providing a reduction or coupon code for future purchases to compensate for the inconvenience.
Firm insurance policies Study the shopper assessment to find out if this was an remoted incident or pertains to precise insurance policies from the corporate. Acknowledge the shopper’s perspective and suggest you converse to them to debate it additional. If applicable, point out that you simply thought of their suggestions as you assessment and replace your organization insurance policies.
Cancellation points Assessment the shopper grievance and decide if this was a human error or if the shopper was annoyed by an sudden cost. Strategy their concern with empathy. Search to grasp the scenario earlier than pointing them to your billing insurance policies.
Lengthy maintain occasions Ready on maintain isn’t enjoyable. Check out the shopper assessment and decide if it is a one-time incident or a rising sample in different on-line evaluations. You may must revamp your on-hold music to let folks know the anticipated wait time and supply a callback choice. In any other case, you’ll be able to reply to the assessment by being cordial and supply to name them instantly at a time that works. Comply with up to make sure their main challenge has been resolved.
Technical points Reply promptly and supply common updates on the difficulty’s standing. Present clear directions or troubleshooting steps to assist the shopper resolve the difficulty. Think about providing a refund or credit score if the difficulty can’t be resolved.
Advertising and promoting Apologize and handle the shopper suggestions instantly. Present a transparent and clear rationalization of any discrepancies or misunderstandings. Assessment and replace advertising and promoting requirements to make sure accuracy and keep away from deceptive or false claims.
Contract disputes Be strategic in the way you reply so that you don’t land in a authorized mess. Typically, somebody merely needs to be heard on the highest stage. Search to grasp the impression of a contractual challenge. Reply with empathy and understanding — and make it proper. Supply your direct cellphone quantity for future issues.
Environmental issues Acknowledge the shopper’s issues and supply a transparent easy rationalization of environmental insurance policies or initiatives. If possible, contemplate addressing the difficulty, reminiscent of implementing sustainable practices or decreasing waste.
Moral or social duty Restate the primary concern with out admitting fault or assigning blame. Advise that you’ll look into the scenario and contemplate the web reviewer’s suggestions.
Accessibility and inclusivity Assessment the shopper’s issues and briefly summarize your accessibility or inclusivity insurance policies. If applicable, point out your efforts to enhance accessibility or inclusivity, reminiscent of translation providers or offering lodging for purchasers with disabilities.
Total expertise Study the shopper assessment and attempt to get to the basis challenge. Slightly than addressing every level, deal with the obvious concern. Then comply with up with a optimistic factor they shared of their assessment. Lastly, conclude with a proposal to speak it via over the cellphone.
Web site or app usability Hearken to the shopper’s suggestions and take steps to enhance web site or app performance. Reply promptly to technical points or errors. Think about providing tutorials or help assets to assist clients navigate the positioning or app.
Personalization and customization Hearken to the shopper’s preferences and desires and supply personalised suggestions or options. Think about providing customization choices or personalised experiences to fulfill the shopper’s expectations.

Assessment Response Templates for Unfavourable Evaluations 

Listed below are some efficient adverse assessment response examples that you need to use to deal with crucial buyer evaluations for widespread conditions. Some templates you’ll be able to instantly copy and paste, and others you might need to personalize based mostly on the particular circumstances of the assessment. 

Beneath every template, we’ll supply some suggestions for the following steps you’ll be able to take to resolve the scenario. Deal with these as versatile pointers moderately than hard-and-fast guidelines. 

Tip: Bookmark this web page and are available again the following time you get a adverse on-line assessment.

1. Product or Service High quality 


We’re actually sorry to listen to that the clothes you obtained didn’t meet your expectations, and wish to apologize for any inconvenience this will likely have brought on you. 

We take buyer suggestions very significantly and are wanting into the reason for this challenge in order that manufacturing errors like this received’t occur sooner or later. 

Within the meantime, we’d prefer to make it proper. I’ve simply despatched you a direct message— please reply to it and supply your order quantity. We’ll challenge a full refund to your unique fee methodology. We actually admire your help of our enterprise and can do our greatest to be sure to have a optimistic expertise transferring ahead.

Subsequent Steps

  • Course of compensation or low cost to the shopper 
  • Comply with-up in a single week to make sure they’re utterly glad 

2. Buyer Service

Hello [NAME], 

Thanks for sharing your expertise with our staff, I’m sorry to listen to that we didn’t fairly hit the mark right here. We at all times attempt for prime requirements of customer support, and we didn’t meet that for you.

In the event you don’t thoughts, I’d like to listen to extra about your interplay with considered one of our workers. Please attain my workplace at [EMAIL/PHONE]. Within the meantime, I’ve talked with our staff about ways in which we are able to enhance our buyer expertise sooner or later.

Subsequent Steps

  • Try and contact the shopper and hearken to their issues
  • Make changes to the customer support expertise, if relevant.
  • Comply with up with the shopper to allow them to know changes have been made. 

3. Billing and Pricing 

Hello [NAME],

Thanks, [NAME], for bringing this to our consideration. We completely perceive your concern about pricing. You possibly can reference our bundle and billing insurance policies right here: [LINK], however please attain us at [EMAIL/PHONE] you probably have any additional questions. We attempt to be as clear as attainable about our pricing.

Subsequent Steps

  • If the error is in your finish, supply a refund or low cost 
  • Modify pricing or billing insurance policies if essential to forestall additional confusion

4. Transport and Supply 

Hello [NAME], 

I’m sorry to listen to that your order is taking longer than anticipated. Would you be capable to present your order quantity so I can examine the standing of your cargo? I’m completely satisfied to supply updates on when your order is estimated to reach. 

Please settle for my sincerest apologies for the mixup. I’d additionally prefer to give you a 15% low cost in your subsequent buy with us to make up for the delay. 

Subsequent Steps

  • If appropriate, supply a reduction or coupon code
  • Comply with up with the provider to make sure the bundle is delivered
  • Contact the shopper to verify receipt and satisfaction

5. Firm Insurance policies

Hello [NAME], 

Thanks for reaching out — I perceive your frustration about our incapability to course of a refund. We do permit and gladly course of returns as much as 60 days after buy, offered that the merchandise is returned in new situation. 

Trying into your order particulars, you requested a refund exterior of our return coverage window. You possibly can view our Phrases and Circumstances of Buy at this hyperlink: [LINK]

We admire and worth what you are promoting. As a gesture of excellent religion, I’d prefer to give you a 20% off low cost in your subsequent buy with us. 

I’ve already emailed your coupon code to the e-mail handle on file in your account. When you’ve got any extra questions, please reply on to that e-mail and I’d be completely satisfied to assist. 

Subsequent Steps

  • Think about providing a reduction or refund to the shopper, relying on the scenario
  • If wanted, revise firm insurance policies to supply extra readability 

6. Cancellation Points

Whats up [NAME], 

Thanks for reaching out to us! We’re sorry if our insurance policies on cancellations weren’t clear. You possibly can assessment our coverage right here: [LINK]

On the reserving web page, we do make clear that the deposit is not going to be returned for cancellations inside 24 hours of your appointment time. We do that in order that our stylists can appropriately handle their shopper schedules. When you’ve got any extra questions, I’d be very happy to reply them for you. 

Subsequent Steps

  • If a mistake has been made, supply a refund or credit score 
  • Replace written insurance policies or procedures if essential

7. Lengthy Maintain Instances 

Hello [NAME], 

I do know an extended maintain time might be extraordinarily traumatic and irritating. We’re a small enterprise, and check out our best to ensure our clients obtain help as shortly as attainable. Our common maintain time is between 1-5 minutes. 

Nevertheless, as you skilled, some days might be a lot busier than others. We’ll work to broaden our help staff to attenuate this impression on maintain occasions. 

In the event you don’t thoughts me asking, was your help challenge resolved? If not, right here is my direct contact data:



If you want, please contact me, and I’d be completely satisfied to look into this personally for you. 

Subsequent Steps 

  • Comply with up to make sure that the shopper’s challenge has been resolved 
  • If assets permit, contemplate increasing help assets
  • Modify your enterprise cellphone system to announce the estimated maintain time for callers

8. Technical Points

Hello [NAME], 

Oh no! We’d prefer to resolve this for you as shortly as attainable, may you please attain us at [PHONE] at your earliest comfort? We’d prefer to get some extra data on this challenge and enable you to troubleshoot an answer. 

Subsequent Steps

  • If there’s a technical challenge, instantly move the suggestions alongside to the technical staff for decision
  • Comply with up with the shopper to make sure the difficulty is resolved

9. Advertising and Promoting

Hello [NAME], 

Thanks for bringing this to our consideration. [ISSUE] is completely not what we need to talk at [COMPANY], and we apologize for the misunderstanding. We’ll preserve your suggestions in thoughts for future advertising campaigns to keep away from this confusion once more. 

Subsequent Steps

  • If essential, make changes to advertising or promoting communications

10. Contract Disputes

Hello [NAME], 

Good to listen to from you once more. I perceive that you simply felt your [SERVICE] was delivered too late, and I’m sorry that that’s impacted your advertising staff’s plans. 

Previous to beginning any new contract, I present an estimated supply date on the scope of labor documentation. Nevertheless, I embody on the contract that that is an estimate solely and the precise supply date might fluctuate by 1-2 weeks. 

On bigger initiatives like this, many elements can affect a challenge timeline. Contemplating the elevated scope of labor, we delivered the [SERVICE] solely 5 days after the preliminary estimated supply date. 

Subsequent Steps

  • Emphasize or re-write areas of the contract, if wanted
  • If the error is in your facet, supply the shopper a reduction, refund, or treatment the scenario in one other means. 

11. Environmental Issues 

Whats up [NAME], 

Thanks for expressing your issues right here, actually. We take environmental sustainability significantly right here at our small enterprise and frequently enhance our procedures to attenuate our environmental impression.

I’ll move this alongside to the related staff and we’ll consider to see if there are any modifications to be made to make [PROCESS] extra eco-friendly. 

Subsequent Steps

  • If attainable, handle the difficulty and implement extra sustainable practices 
  • If modifications are made, comply with up with the shopper to allow them to know

12. Moral or Social Accountability 

Hello [NAME], 

Thanks for citing your issues about our model working with [INFLUENCER]. Till now, we weren’t conscious of their affiliations with [CAUSE]. As a enterprise proprietor, I’ll take your suggestions into consideration of our partnership.

Thanks once more for letting us know (and for being a loyal buyer!), it’s a lot appreciated. 

Subsequent Steps

  • If essential, focus on the scenario with the influencer relating to their statements or actions
  • If the moral challenge has made headlines, contemplate a PR response upon challenge remediation
  • Think about taking steps to make sure moral pointers are being met sooner or later (reminiscent of hiring an ethics officer)

13. Accessibility or Inclusivity

Hello [NAME], 

Actually admire your taking the time to deliver this to our consideration. At [COMPANY], we attempt to make each effort to accommodate guests of all skills, however we might have missed the mark right here. I’ve been in contact with our internet developer about making our web site extra accessible to these with visible impairments, and we’ll be implementing modifications very quickly. Thanks once more for doing all your half to make our model extra inclusive. 

Subsequent Steps

  • If affordable (or legally mandated), make changes to accommodate customers with disabilities
  • Comply with up with the web assessment to verify the modifications have been made

14. Total Expertise 

Hello [NAME], 

I needed to first thanks for taking the time to go to and help our enterprise. We’re a small, family-owned store and, out of all of the choices on the town you could have for lunch, we admire you selecting us. 

That being mentioned, I’m so sorry that you simply didn’t get pleasure from your meal. We’re at all times completely satisfied to make changes or re-make your meal in particular person, simply let your server know sooner or later. 

I’d prefer to give you a free appetizer on us subsequent time you go to to make up in your unhealthy expertise. I hope you give us a second likelihood! 

Subsequent Steps

  • Think about providing a reduction, free merchandise, or refund to the shopper
  • If the assessment mentions legitimate areas of enchancment, work to treatment them

15. Web site or App Usability 

Hello [NAME] 

Actually admire you taking the time to supply suggestions on [WEBSITE/APP]. It’s essential to us that [PRODUCT] is straightforward and intuitive to make use of, so your suggestions will probably be handed alongside to our consumer expertise staff for assessment. 

Within the meantime, I’d prefer to share with you a data base article that ought to assist information you with [ISSUE]. Be happy to achieve out to our buyer success staff at [EMAIL] ought to you could have any extra questions. 

Subsequent Steps

  • If there’s a technical challenge, instantly move the suggestions alongside to the technical staff for decision
  • Think about constructing out extra product tutorials, if essential

16. Personalization or Customization

Whats up [NAME], 

I perceive that you simply’d prefer to make some personalization modifications to our current merchandise. Whereas this isn’t one thing that we usually supply, we might be able to make an exception relying in your order and the personalization requested. 

May you please contact our help staff at [EMAIL]? We’d like to listen to extra about what you had in thoughts to see if we are able to accommodate your request. 

Subsequent Steps

  • Comply with up with the shopper in a well timed method
  • If there’s a vital demand for personalisation, contemplate providing it as an added service

6 Greatest Practices for Replying to Unfavourable Evaluations

✅ Acknowledge the actual challenge

No person’s good — come clean with your errors or acknowledge a adverse buyer expertise. Nevertheless daunting a assessment could appear, most clients merely need to be heard and validated for his or her expertise.

✅ Empathize with a buyer’s adverse expertise

Put your self of their sneakers. Whereas a lukewarm espresso or barely delayed order might not appear price a one-star tirade to you, attempt to perceive their expertise as a lot as you’ll be able to. In the suitable context, empathy could be a customer support superpower. 

✅ Take the dialog offline

After a personalised, empathetic public response, it’s finest to attempt to take the dialog offline. Let the shopper know learn how to contact you instantly through an e-mail or cellphone quantity with the intention to type out the difficulty with out being within the public eye. 

You may not know the shopper’s identify, however with digital cellphone service, you’ll be able to dedicate a particular cellphone quantity for dealing with these buyer satisfaction issues. You’ll know with certainty why somebody is asking.

✅ Personalize the response

Even whereas utilizing a template, it’s crucial to incorporate personalised bits and items that present the shopper you’re listening to them. 68% of individuals really feel manufacturers ought to have personalised experiences in each interplay.

Professional-tip: You may need to undertake “I” versus “we” in your response. Why? This delicate distinction conveys you’re taking duty for the scenario. It additionally places the onus on you to personally handle the adverse assessment.

✅ Don’t be defensive

Now is just not the time to armor up for battle. Apply grace and empathy, even when a buyer is improper or irate. Do not forget that your response is not only for the sad buyer however for different potential clients who will see your response. It’s additionally not a nasty concept to report calls out of your name heart for reference functions, reminiscent of defending towards customer support complaints.

✅ Comply with up to make sure buyer satisfaction

After you’ve provided an answer, examine again in with the reviewer to ensure their challenge has been resolved to their satisfaction. An e-mail is ok, however a cellphone name or a textual content is even higher. This exhibits that you simply actually care about their expertise. 

Whenever you make it proper, you’re in a position to leverage that as a spotlight of your glorious customer support. When the time is correct, ask, “Would you could have just a few moments to share a supportive assessment? We rely on our enterprise evaluations and would admire you mentioning we resolved this for you. Can I textual content you a hyperlink?”

Errors to Keep away from When Responding to Unhealthy Evaluations

However, take care to keep away from these widespread errors when replying to buyer complaints.

❌ Being defensive 

When replying to adverse evaluations, it’s finest to keep away from defensive language. Acknowledge the shopper’s expertise, thank them for his or her suggestions, and preserve it well mannered {and professional}. 

❌ Failing to acknowledge the difficulty

Everybody makes errors generally. If what you are promoting missed the mark someplace, take duty and supply remediation. Taking part in the blame sport will solely additional irritate your clients. 

❌ Offering a generic response

Crucial a part of responding to a adverse on-line assessment is ensuring that clients really feel heard. Nobody needs to get a robotic response that refers back to the firm identify within the third particular person, like a authorized continuing. Embrace particulars in your response that warmly acknowledge the person adverse expertise.

❌ Blaming the shopper 

No matter who is actually at fault, don’t use accusatory language or play the blame sport. Keep in mind, it’s about resolving a problem with dissatisfied clients and displaying new clients that you simply genuinely care about their expertise. Nobody needs to be a unhealthy buyer.

❌ Failing to comply with up with the shopper

At all times comply with up to make sure the shopper is glad together with your resolution. Doing so might remind the shopper to edit their adverse assessment or, on the very least, go away them with a optimistic sentiment towards what you are promoting. 

Flip Unfavourable Evaluations into Optimistic Buyer Experiences

Strike when the iron is scorching — 53% of shoppers anticipate companies to reply inside just a few days, however it’s finest to answer inside ONE day. A web-based fame monitoring device permits you to reply minutes after a assessment goes dwell, so you’ll be able to resolve a poor expertise and present the web neighborhood you care. 

A number of the finest success tales come from uncooked, passionate buyer experiences. Irrespective of how adverse a assessment is, there’s at all times a possibility to show lemons into lemonade. 

In lots of circumstances, responding to buyer evaluations publicly isn’t at all times the perfect strategy. In collaboration with Amazon Internet Companies, customer support skilled Shep Hyken surveyed customers’ most well-liked contact channels2. The outcomes may shock you.

An organization’s cellphone system is the #1 channel for customer support.

Construct a Optimistic Repute With Proactive Assessment Administration 

It’s exhausting to overstate how essential on-line evaluations are to your organization’s fame administration. Almost eight out of 10 customers would exit of their approach to help an organization with glorious customer support, together with assessment administration. 

Unhealthy service prices you enterprise — it’s so simple as that.

One of the best ways to fight adverse buyer suggestions? Forestall it from occurring within the first place. 

In need of a time machine, the perfect factor you are able to do to forestall poor on-line enterprise evaluations is to be accessible. 

Be sure that your clients know they will you through cellphone, e-mail, social media, or different channels. Be energetic in these areas, and make it clear that you simply’re obtainable to lend a listening ear. 

Stated otherwise, you need folks to voice issues to your customer support staff so points might be addressed promptly moderately than letting them fester over time. 

Unfavourable Buyer Assessment FAQs

How ought to I reply to a adverse buyer assessment? 

When responding to a adverse assessment, take away the emotion and the need to be “proper.” Acknowledge their issues, show a willingness to treatment the issue, and be useful. You’re attempting to handle the shopper assessment and signaling to potential clients that you simply care about their expertise.

Can adverse evaluations truly assist my enterprise?

Surprisingly, a modest quantity of adverse suggestions can truly assist what you are promoting. A research carried out by Northwestern College has proven that customers are skeptical of a 5.0 assessment ranking. It seems that patrons maintain a stronger opinion of a 4.6 assessment ranking over a “good” 5.0 rating.

What’s on-line fame administration?

On-line fame administration is the observe of actively monitoring and bettering a optimistic notion of what you are promoting on-line. It consists of reactive and proactive methods to gather, reply to, and optimize a enterprise’s on-line evaluations.

The advantages of on-line fame administration embody elevated search engine visibility (web optimization) and optimistic evaluations and rankings related to the enterprise identify.

How do I encourage completely satisfied clients to go away optimistic evaluations?

Completely satisfied clients are your most beneficial asset in on-line fame administration. Encourage them to go away optimistic evaluations via follow-up emails, incentives, IVR prompts, strategically positioned QR codes, or just asking.


  1. Microsoft: 2017 State of Buyer Service Report [#]
  2. Shep Hyken: 2022 Reaching Buyer Amazement Examine [#]


Please enter your comment!
Please enter your name here