Thursday, May 11, 2023
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13 Forms of Fundraising Letters [& Templates] to Drive Motion

Fundraising letters would possibly seem to be an old style solution to solicit donations, however they are often extraordinarily efficient when finished effectively. And regardless of the implications, they don’t must be delivered through snail mail, both.

Prime tip: Make your appeals stand out from the group with fundraising eCards! This sort of digital communication is an environment friendly, distinctive, and sustainable⁠ solution to have interaction your supporters—to not point out low-cost.

Whatever the channel by means of which you select to ship them, should you’re on the lookout for good and efficient enchantment letters, you’ve come to the correct place. We’ve compiled an inventory of the twelve commonest varieties of donation requests—plus fastidiously crafted templates that your crew can use to jumpstart your outreach.

Right here’s what we’ll cowl:

  1. Nonprofit Fundraising Letters
  2. College Fundraising Letters
  3. Church Fundraising Letters
  4. Particular person Fundraising Letters
  5. In-Form Donation Request Letters
  6. Matching Present Fundraising Letters
  7. Occasion Fundraising Letters
  8. Recurring Present Fundraising Letters
  9. Capital Marketing campaign Fundraising Letters
  10. Annual Fund Fundraising Letters
  11. Company Sponsorship Letters
  12. Donor Thank-You Letters
  13. Fundraising Replace Letters

The facility of a well-written fundraising letter is usually underestimated. Nonetheless, with the correct ideas, methods, and instruments, your crew’s outreach may be extraordinarily efficient in bringing in elevated income to your trigger.

Let’s soar in!

1. Nonprofit Fundraising Letters

What are nonprofit fundraising letters?

Nonprofit fundraising letters are usually despatched by charitable organizations to particular person donors and/or prospects with a view to solicit donations for a trigger.

They are often despatched on their very own or included in a welcome packet that incorporates pamphlets, booklets, and extra data. Sometimes, an efficient donation request letter will embrace a abstract of your mission and imaginative and prescient in addition to how the donation funding might be used. Then, you’ll need to conclude with a direct and particular name to motion. This manner, recipients can higher perceive the urgency behind the donation request and, hopefully, select to partake within the marketing campaign.

Bonus: We advise giving donors the choice to answer to your letters by mailing a conventional verify or directing them to provide by means of your group’s web site.

To whom do you have to ship them?

Ship your nonprofit fundraising letters to anybody in your community of help—together with present and previous donors, potential givers, volunteers, occasion attendees, board members, and extra. In different phrases, anybody who has beforehand expressed any curiosity in your trigger.

To profit from your appeals, it’s important to tailor messaging to completely different teams based mostly on their relationship with the group. Needless to say whereas junk mail communications are a favored channel for older generations of donors, youthful millennials and Gen Z supporters could want a digital strategy.

When do you have to use them?

Be happy to make use of nonprofit fundraising letters at any time of the yr! Nonetheless, they’re notably efficient towards the tip of the calendar yr when donors are figuring out their pre-tax season funds. Individuals additionally are usually extra charitable in November and December, which signifies that your enchantment has a greater likelihood of coaxing a donation.

Nonprofit fundraising letter template

Expensive [donor],

[Begin with an emotional appeal: A success story or a narrative that tugs on your donors’ heartstrings and hooks your readers. Keep it short and sweet, though!]

Our group/nation/world is dealing with [problem(s) your organization aims to solve]. Whereas we’re actively [insert current solutions or related programming], we want your assist to make our efforts go even additional.

Your help is essential to our efforts to enhance the world round us by [tangible steps toward your overall mission]. We’d find it irresistible should you may make a donation of $[suggested amount] to assist us obtain our mission and [solve problem].

Thanks prematurely to your contribution. Your donation will go towards [insert ongoing effort, recent accomplishment, or current project].

Listed here are the methods you can also make a donation:

  • Make a donation on-line at [URL to donation page]
  • Name us at [phone number]
  • Ship a verify within the pre-stamped envelope
  • Textual content to [text-to-give phone number]

Thanks once more!


[Organizational leader]


P.S. [End with an update about an upcoming event, volunteer opportunity, or other information on how to get further involved]

2. College Fundraising Letters

What are college fundraising letters?

College fundraising letters are a preferred means for academic establishments (Okay-12 and better ed, private and non-private alike) to solicit help for varied school-related functions. They typically present a abstract of the college’s present happenings and particular fundraising wants, comparable to:

  • New tools and know-how purchases
  • Upcoming area journeys and different experiences
  • Extracurricular actions and golf equipment
  • Scholarships and monetary assist choices
  • Educator coaching {and professional} improvement
  • Classroom sources and provides
  • Athletic applications and amenities

When sending a fundraising letter on behalf of a faculty, understand that you may additionally need to spotlight any current accomplishments or successes, illustrate how the funding will make an impression in your scholar physique and general group, and supply directions on how the letter recipient can select to provide.

To whom do you have to ship them?

Take into account sending college fundraising letters to your college’s supporters—and people you suppose could also be curious about getting concerned. Typically, this can embrace college students’ dad and mom, PTA members, different volunteers, alumni, group members, and extra.

You possibly can even take a peer-to-peer strategy, encouraging college students to ship their very own fundraising letters or present contact data for his or her relations and pals they suppose could need to give.

When do you have to use them?

Ship your fundraising appeals at any time throughout the college yr!

Nonetheless, widespread marketing campaign durations embrace the start of the college yr, main as much as the vacation season, and previous to large-scale occasions and initiatives.

College fundraising letter template

Expensive [name],

We hope this letter finds you effectively. As we start the brand new college yr right here at [school name], we’re excited to share with you among the thrilling initiatives we now have deliberate for our college students.

At [school name], we’re dedicated to offering the very best schooling and studying alternatives for our college students. We imagine each scholar deserves entry to the sources and help they should succeed, no matter their background or monetary scenario.

To assist us obtain this objective, we’re launching a fundraising marketing campaign to help varied school-related initiatives, comparable to [list specific initiatives].

We’re reaching out to our devoted dad and mom, alumni, and supporters to ask to your assist in reaching our fundraising targets. Your generosity could make a big impression on the lives of our college students, serving to us to offer them with the very best schooling and put together them for a vivid future.

Any contribution, regardless of the dimensions, might be vastly appreciated and put to good use. [Include instructions on how to donate, e.g., online donation platform, mailing a check, etc.]

We worth your continued help and perception in our mission to offer the very best schooling for our college students. Thanks prematurely for contemplating a donation to [school name] and to your dedication to serving to us create a brighter future for our college students.

Finest needs,



3. Church Fundraising Letters

What are church fundraising letters?

Church fundraising letters can take many varieties. They can be utilized to ask for basic church-related contributions, in addition to fundraising efforts comparable to:

  • Charity public sale merchandise requests
  • Fundraising occasion donations
  • Sponsorship requests
  • Mission journey funding
  • Church constructing funds
  • Missionary help

It’s frequent for church buildings to ship out fundraising letters to inform congregants when church occasions or different fundraising initiatives are occurring. All these fundraising letters can be utilized to share the main points—date, time, location, and so on.—of the occasion and encourage those that can’t attend to provide prematurely.

To whom do you have to ship them?

Relying in your church’s particular fundraising wants, you may ship church fundraising letters to your congregation or to a broader group viewers.

As an example, a fundraising enchantment accumulating donations to help a brand new church constructing will probably be despatched solely to these concerned with the church, whereas a marketing campaign to lift funds for sending youth to a summer time camp would possibly solicit donations from college students’ household and pals, no matter their affiliation together with your ministry.

When do you have to use them?

You possibly can ship out church letters every time you’ve a fundraising want! Church buildings depend on the generosity of their congregants to maintain the doorways open and the lights on.

In fact, you shouldn’t ship out too many church fundraising appeals. You’ll probably need to restrict your fundraising letters to a couple per yr and depend on in-person appeals throughout a church service for almost all of your fundraising efforts.

Church fundraising letter template

Expensive [name],

Greetings! We hope this letter finds you effectively. Since you’re an necessary a part of our church household, and we’ve so appreciated your help prior to now relating to our [example campaign an individual supported] initiatives, we thought you’d need to find out about our massive plans for this new yr.

As you absolutely know, our congregation is rising. Identical to any household, the extra members you’ve, the extra room you want. We’re happy to ask you to be an necessary a part of this thrilling course of!

[Church name] is elevating cash for a brand-new sanctuary and bell tower. How blessed are we to have so many members like your self that we have to construct a wholly new construction?

That mentioned, we’re presently accepting donations that may make this thrilling new challenge potential, and we ask that you just prayerfully contemplate giving to help our efforts within the coming yr.

Your donation, regardless of the dimensions, might be vastly appreciated and put to good use. We invite you to be part of this new chapter within the historical past of our church and assist us create an area the place all are welcome and may come to worship, be taught, and develop collectively.

If you need to contribute, please go to our web site at [URL] or mail or drop off a verify to [church office address].

Be happy to succeed in out to our particular tasks coordinator, [name], at [phone number] or by e-mail at [email address] if in case you have any questions on our fundraising initiatives or the brand new sanctuary or bell tower.

As all the time, have a blessed week. We hope to see you Sunday!

In Him,

[Pastor’s Signature]

[Pastor’s Name]

4. Particular person Fundraising Letters

What are particular person fundraising letters?

Nonprofits aren’t the one ones who’ve fundraising wants! Typically people intention to lift cash for a trigger, challenge, or life occasion, whether or not on their very own or as a part of a peer-to-peer fundraising marketing campaign.

Frequent particular person fundraising letter wants embrace :

  • Private medical bills
  • Catastrophe aid
  • Political marketing campaign funding
  • Grassroots advocacy wants
  • Journey or schooling bills

No matter you’re elevating cash for, a person fundraising letter can assist you generate funds to your want!

Make sure it’s as simple as potential for supporters to contribute. You possibly can arrange a crowdfunding marketing campaign to complement your fundraising efforts and use the fundraising letter to direct individuals to your marketing campaign web page to provide in seconds.

To whom do you have to ship them?

Relying on the precise fundraising want, a person could ship private fundraising letters to their relations, pals, acquaintances, colleagues, and extra.

Take into account tailoring your recipient listing based mostly on the aim behind your efforts. For instance, a person elevating funds to go on a spiritual mission would possibly prioritize people inside their church group.

When do you have to use them?

You should use a person fundraising letter every time you’ll want to elevate cash for a trigger which means rather a lot to you. Should you’re accumulating donations for an upcoming occasion or challenge, be sure you begin planning, drafting, and sending your letters not less than a number of weeks prematurely.

Particular person fundraising letter template

Expensive [donor],

My title is [name], and I’m [describe your position/situation/background]. I’m seeking to elevate [amount of money] to assist me pay for [project/expense/cause/etc.].

[Include information about why the cause or project is important to you and how it could potentially impact the reader or those you serve].

I’m writing to ask you to help me and my [cause/project/etc.]. Only a small donation of [amount] can assist me [accomplish task/reach a goal/etc.]

Your donation will go towards [describe exactly what the contribution will be used for].

[When possible, add a personal connection to tie the donor to the cause. For example, if you’re raising money to help build a school in a developing country and you’re writing to a teacher, emphasize the fact that everyone deserves a quality education].

Thanks prematurely to your contribution. You don’t have any thought how a lot it means to me to have your help.

Listed here are the methods you can also make a donation:

  • Make a donation on-line at [URL of your crowdfunding page]
  • Ship a verify within the pre-stamped envelope I’ve included

Thanks once more!



5. In-Form Donation Request Letters

What are in-kind donation request letters?

In-kind donation requests are a selected sort of fundraising letter typically despatched by nonprofit teams that ask for items of tangible items and companies as a substitute of conventional financial donations.

Most frequently, these letters will request a selected present from the recipient, comparable to workplace tools or know-how, no-cost assembly areas or venue leases, meals provides, new or gently used clothes or sneakers, and extra. This may additionally embrace professional bono companies like free advertising, accounting, or authorized help from an related agency.

In-kind donations may be essential for permitting charitable organizations to offset a few of their largest operational prices with items and companies made out there by supporters. And a well-written donation request letter lets your viewers know what sorts of belongings you’re on the lookout for and the way they are often of help!

To whom do you have to ship them?

In-kind donation letters may be despatched to particular person supporters in addition to firms, foundations, and even different nonprofit teams.

Bear in mind: these letters must be a few of your most particular. Should you’re looking for free advertising help, be sure you attain out to a neighborhood advertising company. Should you’re on the lookout for interesting gadgets to public sale off in your upcoming fundraising occasion, you would possibly attain out to a wider vary of people or companies. This would possibly embrace eating places, journey businesses, salons, retail shops, and extra.

When do you have to use them?

All these letters may be despatched every time you’ve a selected want! A few of the commonest use circumstances embrace main as much as fundraising occasions (e.g., requesting public sale merchandise donations), alongside group meals or garments drives, or when launching a brand new marketing campaign or initiative that will profit from in-kind items.

In-kind donation request letter template

Expensive [individual donor or corporate sponsorship manager],

I hope this letter finds you in good well being and spirits. I’m writing to request your help for [nonprofit], a nonprofit group that’s dedicated to [mission statement or general purpose of the organization].

As we attempt to satisfy our mission, we rely closely on the generosity of donors such as you. We’re reaching out to request an in-kind donation of [specific goods or services needed], which we imagine would make a big impression on our efforts by [description of benefits made available by such a donation].

Your contribution can be a useful asset to our group and would assist us to [achieve a specific goal or outcome]. In return, we’d be glad to supply [recognition or publicity for the donor, such as inclusion in event materials or social media shoutouts]. We will even present a receipt for the worth of the donation for tax functions.

We respect your consideration of our request, and we welcome the chance to debate this chance additional with you. When you have any questions or want additional data, please don’t hesitate to contact us at [phone number or email address].

Thanks to your generosity and help.



6. Matching Present Fundraising Letters

What are matching present fundraising letters?

Matching present fundraising letters are a selected sort of outreach that nonprofits ship donors to tell or remind them about related matching present alternatives.

For individuals who don’t know, matching items are a preferred (but frequently underutilized) sort of company giving program. After an worker has made a charitable donation to an eligible nonprofit, they will submit paperwork to their firm to match. If the donation meets the corporate’s pre-determined necessities, the enterprise will make a contribution to the nonprofit as effectively. Although items are most frequently matched at a dollar-for-dollar ratio, many corporations are keen to triple and even quadruple their workers’ items!

Sadly, many donors merely don’t know that their employer presents an identical present program.

That’s the place an identical present fundraising letter is available in!

This sort of messaging ought to present the donor with details about their employer’s particular office giving initiatives and find out how to become involved. Should you don’t have a file of a supporter’s employer, merely use your matching present letter to direct them to your on-line matching present net web page and firm search instrument!

To whom do you have to ship them?

All donors ought to obtain matching present letters after making their preliminary items to your group.

Nonetheless, junk mail can grow to be a dear communication channel, so we advocate using e-mail follow-ups for almost all of your supporters. Reserve your snail mail letters to your most profitable matching alternatives or for notably high-value donors who’ve a recognized desire for bodily communications.

When do you have to use them?

The most effective time to advertise matching items (in addition to throughout the donation course of itself) is as quickly as potential after a donation has been made. Your nonprofit continues to be recent in donors’ minds, they usually’ll be extra prone to submit an identical present request when prompted to take action shortly.

After a donor offers (no matter how the donation was made), your nonprofit ought to ship out an e-mail that:

  1. Thanks them for his or her donation, and
  2. Encourages them to submit an identical present request.

You may also observe up a number of days later with one other reminder if the donor hasn’t already submitted an identical present request. Plus, the tip of the calendar yr is one other wonderful alternative for an end-of-year nudge!

Matching present fundraising letter template

Expensive [donor],

Thanks to your beneficiant help of our group within the quantity of $[gift size]. Your donation helps us make an actual impression within the lives of these we serve.

We wished to let you understand about an thrilling alternative to make your present go even additional. Do you know that many employers provide matching present applications? Which means they are going to match their workers’ charitable donations, doubling and even tripling the impression of your present.

We encourage you to go to our matching present web page on-line right here [URL] to see in case your employer participates in an identical present program. This useful resource gives an intuitive firm search instrument with easy-to-follow directions on find out how to reap the benefits of this chance and make your donation do extra.

By taking a couple of minutes to submit an identical present request, you can also make a good better impression on our mission. Thanks once more to your beneficiant help, and we sit up for persevering with to work collectively to make a distinction within the lives of these we serve.



[Matching Gifts Coordinator]


7. Occasion Fundraising Letters

What are occasion fundraising letters?

Internet hosting a fundraising occasion generally is a extremely efficient means for a nonprofit to generate income. Nonetheless, earlier than the occasion takes place, it’s essential to mobilize donors and the better group to take part.

One efficient solution to obtain that is by means of occasion fundraising letters. These letters present details about the occasion and encourage the recipient to attend. The principle goal of the letter is to have interaction supporters and potential attendees concerning the upcoming alternative and inform them about how they will help the occasion and the group’s mission.

When drafting the letter, it is very important embrace a transparent and persuasive case for help, in addition to an evidence of how funds might be raised throughout the occasion (for instance, by means of ticket gross sales, donations, or public sale bids). By the tip of a well-crafted fundraising occasion letter, the reader ought to really feel keen about supporting the trigger and wanting to register for the occasion.

To whom do you have to ship them?

For an solely in-person occasion, fundraising letters must be despatched to your entire group’s supporters that reside in your native space. Nonetheless, hybrid and digital occasions open up the probabilities, permitting your crew to have interaction attendees over any distance.

As you craft your recipient listing, you’ll need to embrace any donors, volunteers, board members, earlier occasion attendees, and even companies!

When do you have to use them?

You’ll want to ship your fundraising letters effectively prematurely of your occasion date. The right timeline can fluctuate from one group to the following, however we advocate doing so not less than 6-8 weeks earlier than the massive day. It will enable your supporters to make any obligatory preparations to attend the occasion and allow your nonprofit to maximise the general turnout.

Occasion fundraising letter template

Expensive [supporter],

I hope this letter finds you effectively. I’m writing to ask you to [nonprofit]’s upcoming occasion, [Event name], which is able to happen on [date] at [time] at [location].

[Event name] is a [type of fundraising event; run/walk/ride, charity auction, gala, etc.]. This annual fundraising occasion helps us to lift funds for our group, [nonprofit], which is devoted to [summary of mission statement or purpose].

We imagine that each member of our group deserves entry to [insert services provided by your organization], and your help helps us to realize this objective.

We have now thrilling actions deliberate for the night, together with [details about the event such as entertainment, keynote speakers, or other activities]. And the very best half is that each one proceeds go in direction of supporting our applications and companies.

We might be honored should you may attend this particular occasion and help our trigger. Your ticket buy or donation will assist us to make a distinction within the lives of these we serve.

Study extra concerning the alternative at our occasion web page right here [URL to a web page or microsite].

We respect your consideration and hope that you could be a part of us for this significant night.

Thanks to your help.



8. Recurring Present Fundraising Letters

What are recurring present fundraising letters?

Recurring donations present nonprofits with regular and predictable earnings that enables them to plan for and preserve efficient operations over time. Whether or not you’re seeking to develop your recurring giver program or get began for the primary time, well-written recurring donation letters can go a good distance.

That is primarily an everyday nonprofit fundraising letter that’s tailor-made to enchantment to devoted supporters which may be curious about contributing to your trigger on an everyday, automated schedule. A recurring present fundraising letter ought to present an outline of the advantages of such a program (to your mission in addition to for the donor themself) and supply directions on how they will join if .

To whom do you have to ship them?

You’ll need to ship recurring present letters primarily to donors who’ve already lately supported your trigger. Maybe the very best goal is these having made a number of one-off donations. Nonetheless, first-time donors will also be good candidates for these applications (and the fundraising letters selling them) in the event that they’ve proven a dedication and a willingness to help your trigger prior to now.

When do you have to use them?

A recurring donation letter must be despatched to an present supporter after they contribute a one-time present to your group—ideally inside a number of weeks following the newest donation.

You additionally would possibly resolve to host a “recurring present marketing campaign” by which you promote your month-to-month giving program to all supporters. This may happen at any time throughout the yr however could also be notably efficient throughout the end-of-year vacation giving season. You possibly can even set and talk a objective for the variety of recurring donors you’d wish to get signed up by a goal date to drive urgency and leverage a way of social proof.

Recurring fundraising letter template

Expensive [donor],

I hope this letter finds you effectively. I wished to succeed in out to you about becoming a member of the recurring present program at [nonprofit]. By establishing a recurring present, you may present ongoing help for our mission to [summary of mission statement or purpose] and supply companies for [primary audience benefitting from your organization’s programming].

Recurring items are a handy and efficient solution to help our group. By making an everyday month-to-month present, you may assist us to supply [list specific services provided by your organization] to these in want.

To enroll in this system and grow to be part of the Champions Giving Society, go to our web site right here [URL for recurring donation page] or textual content [recurring donation keyword] to [fundraising shortcode].

Thanks to your generosity.



9. Capital Marketing campaign Fundraising Letters

What are capital marketing campaign fundraising letters?

A capital marketing campaign is a selected fundraising initiative that goals to satisfy a high-dollar objective over a comparatively lengthy time-frame (typically 1-3 years). When soliciting help for this marketing campaign, devoted fundraising letters are a wonderful selection.

This letter ought to clarify the aim behind the devoted fundraising effort, which is usually used to succeed in a big objective. Oftentimes, capital campaigns are used to gather funding to construct a brand new facility, buy high-cost tools, or set up an endowment fund, so that you’ll need to specify the necessity and the way it will impression your trigger as an entire.

To whom do you have to ship them?

Capital marketing campaign letters are typically despatched to your nonprofit’s present donors. And don’t rely them out even when they’ve lately given to a special fundraising initiative, both. A capital marketing campaign donation is mostly thought-about an “above and past” contribution. Simply be sure you acknowledge their different items and clarify how the efforts are differentiated.

Plus, it’s necessary to phase your contact listing by stage and kind of earlier engagement together with your group, giving historical past, and estimated capability to provide to supply optimum marketing campaign outcomes.

When do you have to use them?

Since a capital marketing campaign is cut up into two key phases (the Personal Section and the Public Section), it’s necessary to know when it is best to make use of your fundraising letters.

Usually, the Personal Section kickstarts your marketing campaign by solely participating main donors, board members, and different notably high-value people. When you could decide to make the most of capital marketing campaign letters as a cultivation or stewardship technique on this part, you’re probably going to make your largest asks in particular person (or, on the very least, over the cellphone).

When you get to the Public Section, nonetheless, your well-crafted fundraising letters may be a wonderful instrument for driving your marketing campaign to the end line with donation appeals despatched to low- and mid-level supporters.

Capital marketing campaign fundraising letter template

Expensive [donor],

On behalf of [nonprofit], we’re excited to announce a brand new and thrilling capital marketing campaign. And we’d like to ask you to affix us in our efforts!

This huge-scale fundraiser has a lofty objective of $[fundraising goal] to [summary of campaign purpose].

As you understand, our group is dedicated to [brief description of mission]. Along with your help, we’ve been in a position to make nice strides in these areas, however we all know that there’s nonetheless a lot work to be finished. That’s why we’re launching this marketing campaign to lift the funds we have to [reiterate campaign purpose], which can have a transformative impression on our means to satisfy our mission.

This can be a essential time in our group’s historical past, and we want your help to make our imaginative and prescient a actuality. We imagine that together with your assist, we will [describe the impact of the campaign, such as improving the lives of those we serve, expanding services, etc.].

This marketing campaign will span over the following three years, and we’re dedicated to transparency all through the marketing campaign. We’ll present common updates on our progress and milestones achieved.

We respect your consideration and hope that you could be a part of us on this necessary endeavor.

Thanks to your help.





10. Annual Fund Fundraising Letters

What are annual fund fundraising letters?

An annual fund is a nonprofit’s ongoing fundraising marketing campaign that seeks to gather unrestricted funds—cash not put aside for a selected challenge or program—for the group. It’s an integral part of a company’s general fundraising technique, and the funds are sometimes used to pay for amenities, workers salaries, and different “non-mission associated” prices. Annual fund fundraising letters, then, are appeals crafted to solicit donations that go towards the fund.

These fundraising letters ought to focus totally on the great work your group is doing, highlighting varied current, ongoing, and future tasks that might be made potential by beneficiant donor funding.

To whom do you have to ship them?

Nearly anybody who has proven curiosity in your group and its mission generally is a nice candidate to your annual marketing campaign fundraising letters!

This, in fact, consists of your present donors, potential givers in your pipeline, volunteers, occasion attendees, publication subscribers, social media followers, and extra. It will also be a wonderful alternative to attempt to re-engage lapsed donors, so contemplate sending your annual fund letters to that phase as effectively.

When do you have to use them?

An annual fund is usually a unending initiative with no set “end line.” That mentioned, organizations are sometimes accumulating donations for his or her annual funds year-round!

We advocate having a number of annual fund pushes all year long the place you commit a great deal of time and sources towards driving help for the marketing campaign. Then, you could resolve to ship one-off annual fund letters as a solution to have interaction new supporters as they become involved together with your trigger.

Annual fundraising letter template

Expensive [donor],

I’m writing to you on behalf of [nonprofit] to ask you to help our annual fund marketing campaign. Your donation helps us to offer [summary of services provided by your organization] to these in want. Plus, it permits us to proceed our mission to [brief overview of mission statement or purpose].

This yr, we intention to lift $[fundraising goal] from beneficiant donors such as you. We collected a file $[funds raised in the previous annual fund campaign] for our annual fund, and I feel we will surpass it once more this yr.

We respect your ongoing help and hope that you could contemplate making a donation to our annual fund marketing campaign at the moment. If that’s the case, please mail a verify utilizing the enclosed pre-stamped and pre-addressed envelope or make a web based donation by scanning the QR code beneath [QR code redirects to online giving form URL].

Thanks once more to your generosity.



12. Company Sponsorship Letters

What are company sponsorship letters?

Company sponsorship letters are utilized by nonprofits, faculties, or different organizations that need to obtain help from for-profit corporations for a selected challenge or occasion.

Although it could fluctuate from firm to firm and nonprofit to nonprofit, sponsorship letter packages usually embrace the next elements:

  • A sponsorship proposal cowl letter, or the formal request for a sponsorship donation. It explains the nonprofit’s fundraising want and particulars how the funds might be used.
  • A sponsorship ranges doc, which determines how corporations resolve how a lot they’d like to provide. This useful resource typically lists a number of sponsorship ranges to select from and the perks that include every. The upper the donation, the extra perks the corporate receives.

To not point out, there’s usually a sponsorship acknowledgment letter despatched afterward to thank the corporate for its contributions.

To whom do you have to ship them?

You’ll need to ship your company sponsorship request letters to any companies with which you’re curious about partnering. A number of methods to find high prospects embrace figuring out the businesses already in your community (comparable to your donors’ employers and high matching gift-givers), native companies in your personal group, and corporations recognized for being notably charitable.

When do you have to use them?

Sponsorship letters must be despatched out effectively prematurely of your occasion or challenge. You need to give the corporate sufficient time to think about and reply to your donation request.

In the meantime, your group can (and will!) ship sponsorship acknowledgment letters instantly after a donation has been made and after the occasion has ended.

Company sponsorship letter template

Expensive [CEO/CSR manager/business owner],

I’m writing on behalf of [nonprofit], a company devoted to [summary of your mission, vision, and how you serve your community.]

We’re internet hosting our [event name] on [date] at [location]. Final yr’s occasion was such an enormous success that we determined to host the occasion once more!

Up to now, this occasion has raised [amount] and has [list out specific accomplishments using statistics and figures].

This yr we’re hoping to lift much more! Our objective is [amount], and we have been hoping you may assist us attain that objective.

By turning into certainly one of our company sponsors, you’ll be capable to [list projects that corporate donations could help accomplish].

We’ve additionally listed out among the incentives and perks that your organization can take pleasure in do you have to resolve to grow to be certainly one of our company sponsors in our hooked up Sponsorship Ranges Doc. Whatever the quantity you select to provide, your organization title might be included in our occasion program, and also you’ll be talked about within the press launch that we’ll publish on our web site.

We’re accepting money donations in addition to gifts-in-kind of products or companies.

Please browse the Sponsorship Ranges Doc to search out the giving stage that’s proper to your firm. Should you’re able to make a donation, tear off the perforated part of the next doc and ship it again to us within the self-addressed envelope we’ve enclosed.

I’d wish to thanks prematurely to your generosity. Please don’t hesitate to contact me straight at [phone number] or [email] if in case you have any questions.

All the very best,




12. Donor Thank-You Letters

What are donor thank-you letters?

Donor thank-you letters are fairly self-explanatory. These letters (or emails!) are supposed to thank supporters for his or her contributions to a current fundraising marketing campaign.

Sending personalised present acknowledgments is a wonderful solution to deepen your relationship with supporters. It helps talk your gratitude and preserve your trigger on the forefront of donors’ minds for even longer.

Finest practices for efficient thank-you notes embrace greeting the recipient by title, acknowledging their particular technique of help, and addressing the tangible mission impression made potential by means of their present. Plus, you may even share methods to get additional concerned in your trigger (with out asking for an additional present). Encourage people to observe your social media pages, subscribe to a publication, or pursue an identical present from their employer!

To whom do you have to ship them?

Thank-you letters must be despatched to your entire group’s (or particular person’s) supporters. This, in fact, consists of conventional donors. However you also needs to embody volunteers, in-kind givers, company sponsors, peer-to-peer fundraisers, matching present donors, and extra.

When do you have to use them?

Thank-you letters must be despatched out as quickly as potential after receiving a contribution. Ideally, this must be finished inside 48 hours of the preliminary present being made.

And it’s not a foul thought to make use of a number of channels, both. Take into account sending an automatic acknowledgment e-mail instantly and following up with a tangible observe within the days or even weeks afterward. You possibly can by no means be too appreciative of your donors!

Donor thank-you letter template

Expensive [donor],

I can’t let you know how a lot all of us at [nonprofit] respect your beneficiant help of our trigger. Due to your donation of $[amount], we’ll be capable to [list out specific goals, objectives, etc., made possible through the gift].

We’re so grateful to your perception in our group’s work.

At [nonprofit], we’re dedicated to transparency and accountability. Due to this fact, we’ll be sure you preserve you knowledgeable about how your donation is making a distinction within the lives of these we serve. We couldn’t do it with out you!

I additionally wished to let you understand that we’ll be internet hosting an unique donor appreciation occasion on [date]. We’d love to increase an invite to you to take part on this alternative, with extra particulars to come back! Our present donors have all loved growing a stronger partnership with our group, and I’m hoping you’ll do the identical.

Thanks 1,000,000,




13. Fundraising Replace Letters

What are fundraising replace letters?

Fundraising replace letters are communications despatched to supporters post-fundraising marketing campaign to wrap up the initiative. This sort of message permits you to wrap up free ends, have a good time success, and look to future plans and targets.

This letter ought to include a abstract of the current fundraising marketing campaign (e.g., occasion, crowdfunding effort, peer-to-peer fundraiser, capital marketing campaign, and so on.) and your general stage of success (whether or not you reached or exceeded your fundraising objective). Plus, you’ll need to present extra context, reminding your viewers how the funding might be used to additional your mission. And don’t neglect to thank every recipient for the function they performed in driving your fundraising efforts ahead.

To whom do you have to ship them?

Anybody concerned together with your fundraising marketing campaign ought to obtain a marketing campaign replace letter! This consists of donors of all giving ranges, volunteers, company sponsors, peer-to-peer fundraisers, and extra who made your fundraising success potential.

You would possibly even resolve to ship fundraising replace letters to present supporters who opted to not partake in your fundraiser. This may enable them to remain updated on group happenings and have a good time the generosity of their fellow donors.

When do you have to use them?

Like donor thank-you notes, fundraising marketing campaign replace letters must be despatched as quickly as potential. Relatively than following every donor’s contribution, nonetheless, wait till your complete marketing campaign has wrapped up. Then, within the days or even weeks following the conclusion of your fundraising initiative, ship your letters to have a good time their help.

Consider such a fundraising letter as the massive finale after your solicitation letters and different engagement efforts!

Fundraising replace letter template

Expensive [donor],

I wished to succeed in out to you and supply an replace on our fundraising efforts at [nonprofit].

Due to your beneficiant help, we have been in a position to surpass our fundraising objective of $[insert fundraising goal] by over $[amount raised beyond your goal]. All in all, we collected $[total raised through the campaign] that’s going to make an enormous distinction within the lives of [primary audience benefitting from your organization’s services].

Now, we are going to proceed to work towards [nonprofit vision] by [list several specific projects or programs receiving funding from the recent campaign].

And we’ve already gotten began! Try this photograph to see how issues have been going over right here:

[Insert picture showcasing your organization’s efforts; ideally, a new project or program. Ex: breaking ground on a new building]

We’re so grateful to your ongoing help and respect your dedication to our mission to [summary of mission statement or purpose]. We couldn’t do that necessary work with out your assist.

Thanks to your ongoing generosity.



Wrapping Up (& Sending Off!)

Whether or not print or digital, crafting efficient fundraising letters is a crucial element of nearly any giving marketing campaign⁠. That is true for nonprofits in addition to church buildings, faculties, and even people. And fortunate for you, we’ve supplied varied instruments and techniques to assist your crew obtain success.

To make your appeals impactful, it’s essential to know your recipients and personalize your message accordingly. From there, you’ll need to inform your group’s mission story in a means that resonates together with your viewers. Plus, present a transparent name to motion to help your trigger.

Now⁠—time to begin sending these letters!

If you’d like extra worthwhile fundraising ideas and methods, we advocate trying out these extra sources:

Supercharge your fundraising letters with matching gifts.




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