As with all kind of outreach, the wording in your matching present appeals is important. Thus, it must be rigorously thought-about when revamping your nonprofit’s matching present technique. On this information, we’ll cowl every thing you must find out about writing matching present blurbs that drive outcomes.
Matching presents can produce a fantastic supply of further income for nonprofits. In truth, an estimated $2 to $3 billion is donated via matching present applications yearly. That implies that lackluster appeals may trigger your group to overlook out on lots of potential income.
In any case, selecting the best message when selling matching presents may be the figuring out consider whether or not or not a donor participates of their employer’s match program. Contemplating this, you should definitely take the time wanted to craft and combine devoted matching present blurbs all through your donor outreach.
To ensure you ship the simplest message potential, first familiarize your self with the next matters:
By studying and implementing the precise language of efficient appeals, your nonprofit can be one step nearer to maximizing its income potential. And your donors can be that rather more more likely to take the meant motion in your appeals.
Able to revamp your matching present outreach? Let’s dive in with the fundamentals.
What Are Matching Present Blurbs?
Step one in boosting income via matching presents is to provide efficient copy selling the applications. In different phrases, you must create well-written assets for donors and prospects to find out about matching presents.
One of the vital impactful (and best) methods to take action? Implement matching present blurbs all through your messaging.
[Note: If you’re not sure what a blurb is—don’t worry. More than likely, you’ve come across the idea in action already, even if you’re not familiar with the terminology.]
A blurb is actually a brief piece of writing, usually a short and attention-grabbing description or promotional assertion. Concerning company matching, an identical present burb is a fast clarification (assume: 1-3 sentences) of the chance that goals to encourage participation amongst donors.
Examples might embrace:
- Ads about matching presents showing alongside your on-line assets;
- Printed inserts included in bodily communications;
- Notes integrated beneath crew members’ e-mail signatures;
- And extra.
Whereas wording and placement can range, the last word objective is to your messaging to entice readers to get entangled of their firms’ initiatives—even when they’d by no means been made conscious of the initiative prior.
Finest Practices for Impactful Matching Present Blurbs
The textual content you utilize in your matching present appeals—particularly, your matching present blurbs—is a vital part of your fundraising. It must be simple and to the purpose, aiming to influence your viewers and drive motion.
We’ve compiled an inventory of tried-and-true ideas for drafting matching present messaging. Learn via these urged practices and see which concepts you possibly can implement in your individual outreach!
Make use of donor-focused language.
When discussing matching presents, your chosen wording can imply the distinction between a supporter clicking the hyperlink or shifting on with none additional thought.
For instance, let’s say you’re planning to hyperlink your devoted match web page out of your web site’s major navigation. What must you identify that tab on the menu? We propose one thing alongside the traces of “Matching Items,” “Double your Donation,” or “Matching Present Firm Search.”
What we suggest in opposition to is wording similar to “Company Matching” or “Company Giving” since these phrases typically don’t resonate with particular person donors. You don’t need customers skipping over the web page as a consequence of an assumption that the useful resource is focusing on firms slightly than particular person supporters!
Hold this in thoughts as you body matching present language in all of your donor-facing blurbs—however particularly concerning headings, titles, and different components designed to seize your audiences’ consideration.
Hold your copy brief and candy.
Your matching present blurb doesn’t need to be difficult. In truth, brevity is essential—you wish to get the message throughout earlier than the reader loses curiosity.
The proper size can range based mostly on placement, goal, and viewers. Nonetheless, most matching present blurbs can and must be brief, candy, and to the purpose. We suggest now not than a single paragraph until you’re dedicating a bigger piece of communication (e.g., a whole e-mail blast) to the subject.
Take advantage of action-driven verbiage.
When making a fundraising attraction, the wording in your message is essential. Extra particularly, your selection of verbs can straight have an effect on the success of a marketing campaign.
For instance, folks—even devoted supporters—typically want a direct name to motion with a view to get entangled. The hot button is to ask your donors to do one thing, to take a specific motion.
In different phrases, matching present appeals want motion verbs. In any other case, donors gained’t be fully positive what their subsequent steps must be.
In an e-mail or internet web page, phrases like “Get Began” or “Learn Extra” inform your viewers what you’re asking them to do. However extra particular calls to motion can drive even higher outcomes. As a substitute of “Click on Right here,” strive “Search Your Employer Right here” in the event you make the most of an identical present search device like Double the Donation. This manner, donors know precisely what’s being requested of them with a view to assist your trigger.
Why? Donors care about your mission—and so they wish to assist. Too typically, nevertheless, they’re held again by a lack of expertise and no clear instructions for the way they are often of service. Utilizing clear and concise verbiage will help inform and make clear the steps your donors must take subsequent.
The outcome? Extra matches!
Prioritize affect in communications.
Donors prefer to see that their hard-earned {dollars} are making a distinction for the causes they care about. Thus, it’s essential to emphasise amplified mission affect as a key good thing about worker matching alternatives within the related messaging.
As you craft your matching present blurbs, you should definitely emphasize the potential of a donor’s contribution to stretch past the quantity of their preliminary present.
When potential, strive utilizing tangible examples pertaining to your group’s mission. In the event you run a meals pantry, as an illustration, that may imply informing supporters that, with matching presents, you possibly can feed twice as many people and households with the identical preliminary donation quantity.
Find and observe up on match alternatives with Double the Donation.
When revamping your company fundraising appeals technique, a matching present database will help pinpoint these alternatives with ease. This manner, you possibly can make use of automated and focused outreach—along with broader matching present blurbs—all through your messaging.
Particularly, Double the Donation’s platform is designed to help nonprofits in rising consciousness amongst donors. From there, it additionally simplifies the method for people to submit subsequent match requests.
When you combine it throughout your on-line fundraising channels, right here’s what the device does:
- Exposes supporters to matching present info at a number of factors all through the giving expertise;
- Permits donors to seek for greater than 24,000 firms and subsidiaries, empowering them to shortly find their employers and eligibility standards;
- Permits your nonprofit to establish match alternatives via e-mail area screening, an intuitive search device, and extra;
- Supplies direct hyperlinks to up to date varieties and tips for every firm, thus streamlining the submission duties for supporters;
- Follows up with match-eligible donors through personalised emails to drive extra matches to completion;
- Tracks donors all through the method to simply help with caught matches and extra precisely forecast incoming income.
Assume your group may gain advantage? Request a demo right here!
The place to Embody Matching Present Blurbs
Now that you simply perceive what matching present blurbs are—and which methods will empower you to jot down one of the best copy potential—you’ll want to contemplate optimum placement. In different phrases…the place must you insert your newly crafted or finetuned matching present promotional blurbs?
The brief reply is that this: wherever you see the chance to advertise company giving alternatives, do it. The extra, the merrier! The extra acquainted donors are with the idea of company gift-matching, the extra possible they’re to take part.
The longer reply includes nearly anywhere the place you work together with donors—earlier than, throughout, and after giving. Try this record of among the hottest blurb places for organizations like yours.
A Devoted Matching Items Web page
If you wish to create high-traffic matching present outreach, a great place to start is the place probably the most supporters are: on-line! Your web site is probably going the primary impression most individuals have of your group, so that you wish to make it depend.
A simple strategy to improve the visibility of your matching present promotion is to create a devoted web page for matching presents. On the web page, you’ll wish to spotlight the fundamentals of worker match initiatives and supply directions for typical applications inside your matching present blurbs.
(Tip: In the event you make use of matching present software program like Double the Donation, don’t neglect to embed the search device on this web page alongside your blurb. That approach, customers gained’t need to exit of their strategy to analysis their firms’ applications on their very own after discovering the chance!)
Your “Methods to Give” Web page
Equally, your group might have already got a “Methods to Give” web page on its web site that’s designed to supply ample alternatives for supporters to get entangled together with your trigger. This would possibly embrace deliberate giving, donations of inventory and different gifts-in-kind, month-to-month recurring giving applications, and extra.
And one factor you don’t wish to neglect on this web page is matching presents.
Embody a fast blurb in regards to the affect of getting a donation matched and the way a donor can uncover their very own eligibility. You possibly can even embed your matching present firm search device right here, as effectively!
Fundraising Appeals
Do you know that current research on matching presents and donor habits report that 84% of people usually tend to donate to a nonprofit if an identical present is being provided? This discovering leads to a 71% improve in donation response price when matching presents are talked about in fundraising appeals.
This in the end means together with an identical present blurb in a donation ask can produce considerably extra income to your giving marketing campaign. Not solely are you able to count on funding from company matches that in the end come via, however you’ll additionally profit from elevated giving charges within the meantime.
E mail Communications
As a longtime nonprofit, your crew is probably going already utilizing e-mail to take care of contact with donors. However do you make the most of e-mail to successfully promote matching presents? It’s best to!
Incorporating matching present blurbs inside e-mail advertising and marketing can carry consciousness of the chance to a variety of nonprofit supporters. And your total message doesn’t need to be devoted to matching presents, both. Think about including a fast blurb on the subject to broader e-mail communications similar to newsletters, marketing campaign or undertaking updates, end-of-year stories, and extra.
The textual content you utilize in your outreach must be persuasive however to the purpose. Think about emphasizing key factors with bolding to extend skimmability and convey the significance of matching presents to your group.
E mail Signatures
One of many best locations to include an identical present blurb is inside your group’s workers e-mail signatures. All it takes is a number of seconds for every crew member to regulate their automated sign-off (trace: simplify the method by offering people with the textual content they need to add), and also you’ll be all set to promote matching presents in each e-mail you ship year-round.
Remember the fact that you’ll need this blurb to be as succinct as potential. A fast sentence with a hyperlink to your matching present web page will usually do!
Donation Web page
One other key location for matching present blurbs is your on-line donation type. At this level within the course of, the consumer is already able to donate. Why wouldn’t they wish to double the affect of their present with out having to half with any further {dollars}?
In truth, donors would possibly even be keen to present extra after studying in regards to the matching present alternative. The aforementioned research point out that 1 in 3 donors would contribute a bigger present if a match is utilized to their donation—in the end leading to a 51% improve within the common donation quantity.
We suggest utilizing your giving type to acquire employment knowledge out of your supporters (made straightforward with our embedded firm search device!). And once you add context to the request within the type of an identical present blurb, donors can be more and more possible to supply the data.
Remember the fact that this could possible be the briefest blurb of all to make sure that you don’t sluggish the donor down as they make their approach via the giving expertise.
Affirmation Display screen
After a donor clicks “submit” on their accomplished giving type, they’re usually redirected to a affirmation web page. This useful resource typically thanks them for his or her contribution and supplies them with particulars as to urged subsequent steps to additional their affect. For instance, a supporter could also be inspired to share their current present on social media, turn into a recurring donor, and even tackle a peer-to-peer fundraising function.
And your affirmation display screen can be the proper location for an identical present blurb!
Plus, once you make the most of matching present software program, you possibly can even present employer-specific program insights and submission varieties based mostly on the corporate a person chosen throughout the giving type. This lets you personalize your blurbs, offering related particulars in actual time.
Donor Acknowledgements
Quickly after a donor makes their preliminary contribution is one of the best time to remind them about matching present alternatives. That mentioned, mentioning matching presents in your present acknowledgments (no matter channel) can go a good distance.
Your donors are usually keen about your mission. Most would bounce on the likelihood to make their current presents stretch even farther with out having to achieve again into their wallets. All it’s a must to do is make them conscious of the possibility to take action and information them in the proper path.
You possibly can even take your acknowledgments—and, thus, your matching present blurbs—to the subsequent stage with distinctive and fascinating eCards! If you guarantee your messaging stands out in a supporter’s inbox, you possibly can improve the chance that they’ll have interaction together with your content material and in the end take the motion you’re driving them towards.
Social Media
In right now’s digital age, your group’s social media profiles are possible a few of your Most worthy advertising and marketing property. After all you’ll wish to share matching present blurbs utilizing this channel!
Doing so can encourage current donors to finish unclaimed matching present requests, encourage on-the-fence supporters to present within the first place, and extra. By leveraging the facility of social media, nonprofits like yours can attain a wider viewers and have interaction with their communities in a significant approach.
Remember the fact that relating to social media, your matching present blurbs can take the type of shareable content material (e.g., graphics or movies), submit captions, or each!
Direct Mailings
In the event you make the most of junk mail in your nonprofit’s fundraising technique, contemplate together with an identical present blurb that accompanies your different supplies.
This may embrace:
- Inserts
- Envelopes
- Postcards
- Letters
- And extra
Whatever the varieties of mailings you ship, ensure it’s fast and straightforward for recipients to study extra about matching presents. We suggest directing readers to your on-line matching present web page utilizing an easy-to-type URL or a scannable QR code!
Bonus! Free Matching Present Blurb Templates to Use
Able to get began with impactful matching present blurbs? These copy-and-pasteable templates can function a wonderful jumping-off level.
Fill within the blanks with particulars about your group and its mission, then plug within the finalized messaging all through your donor outreach.
Thanks for the present, [DONOR]! Do you know you might be able to double your donation with a match out of your employer? See in the event you qualify for an identical present by looking out our employer database right here.
[NONPROFIT] receives hundreds of {dollars} annually via company matching present applications. Does your organization take part? Discover out if you are able to do extra for our mission with a match.
Matching presents permit beneficiant donations to go twice as far for our objective of [MISSION STATEMENT]. And it’s straightforward to request a match—find your employer’s program tips and request varieties right here!
Double your affect! Many employers provide matching present applications that may double and even triple your donation to [NONPROFIT]. Discover our matching presents web page or verify together with your HR division to see in case your employer participates.
Many firms provide to match their workers’ charitable contributions, which suggests your present to [NONPROFIT] may go twice as far. Contact your HR division—or click on right here to make use of our matching present search device—to study extra.
Don’t miss the possibility to amplify your affect! Many employers provide matching present applications, which suggests your donation to [NONPROFIT] could possibly be matched dollar-for-dollar. Contact your employer or use our search device to see in the event that they take part.
Do you know that your employer may assist you to make a fair larger affect on [MISSION]? Test together with your HR division to see if your organization provides an identical present program and reap the benefits of this chance to assist [NONPROFIT] much more.
Your current present to [NONPROFIT] could possibly be doubled… Many employers provide matching present applications, so you should definitely verify if your organization participates. Contact your HR division or discover our devoted matching presents web page for extra info.
Wrapping Up
To drive consciousness of the matching present alternative, integrating well-crafted matching present blurbs all through your communications is important.
Implement the above ideas for wording and verbiage—or bounce in with certainly one of our pattern messages. Then, insert your blurbs within the advisable places for optimum publicity to donors.
Paired with a devoted matching present service, you’ll be all set to spice up your group’s matching present income (and subsequent affect!) going ahead.
Involved in studying extra about matching presents—and how one can promote them with efficient messaging? Try these urged assets for additional studying:
