Matching Items and Environmental Nonprofits


In in the present day’s world, the place environmental challenges are on the forefront of worldwide issues, nonprofits devoted to defending and preserving our planet play an important function. These organizations rely closely on the generosity of people and companies to fund their initiatives and finally make a constructive impression on the world round us. One efficient approach for supporters to maximise their contributions to such causes is thru company donation matching⁠. And fortuitously, matching items and environmental nonprofits go hand in hand.

On this information, we’ll discover all issues matching items and the way environmental nonprofits like yours can maximize their profit. This consists of:

With out additional ado, let’s dive in and uncover what it’s worthwhile to find out about matching items and their significance for environmental causes.

The Fundamentals of Matching Items and Environmental Organizations

Matching items supply a helpful alternative for people to extend their charitable giving⁠ impression—and for nonprofits to maximise their fundraising. When an worker donates to an eligible group, the corporate contributes an equal (or generally higher!) ratio of funds.

To ensure that a donation to be matched, the method usually follows a number of vital steps:

  1. Worker donation: An worker helps a nonprofit via a monetary contribution.
  2. Qualification: The worker determines if their employer presents an identical items program and whether or not their latest donation qualifies. (Items to environmental causes usually do!)
  3. Submission: The worker completes the required on-line varieties or paperwork to request a match.
  4. Overview and approval: The corporate critiques the worker’s matching present request and confirms the nonprofit and donation eligibility.
  5. Disbursement: As soon as the employer approves the request, they allocate the matching funds to the group.

Matching gift process for environmental nonprofits

The advantages of company matching items are important and far-reaching for environmental nonprofits of all sizes and shapes. Take a look at these spectacular statistics that spotlight the chance at hand:

  • 65% of Fortune 500 firms match items, together with 1000’s of smaller and mid-sized companies.
  • $2 – $3 billion is donated via matching present packages annually, whereas a further $4 – $7 billion goes unclaimed.
  • Over 26 million people work for firms with matching present packages. (Nonetheless, 78% of this group is unaware of their employers’ initiatives.)
  • 84% of donors usually tend to give, whereas 1 in 3 would give extra if a match is utilized.
  • An consciousness of matching items produces a 71% improve in response fee and a 51% improve in common present quantity.

Matching gift marketing statistics

All in all, worker matching items positively impression your group, its donors, company companions, and past. In different phrases, it establishes fairly a mutually helpful relationship!

Corporations That Match Donations to Environmental Teams

Tons of firms match charitable items by their staff to environmental causes. Take a look at these 5 standout examples with sustainable values of their very own that actively assist worker giving by matching environmental donations.

Patagonia matches gifts to environmental nonprofits.


Patagonia is famend for its dedication and dedication to environmental sustainability. The corporate’s worker matching present program helps nonprofit organizations centered on environmental conservation and activism and encourages present full- and part-time group members to do the identical.

Staff are inspired to donate to eligible environmental (or most different) nonprofits of their alternative, and Patagonia will match their contributions as much as $10,000 per 12 months, doubling the impression of their assist.

Word: Patagonia staff are inspired to get donations of $2,000 and above pre-approved by the corporate by contacting as a way to assure the complete match.

Study extra concerning the Patagonia matching present program right here.

Citadel Environmental matches gifts to environmental nonprofits.

Citadel Environmental

As an employee-owned Environmental, Well being, Security, & Sustainability consulting agency, Citadel Environmental Providers, Inc. (or Citadel EHS) values environmental stewardship and helps staff who share this ardour. By means of its focused matching present program, Citadel Environmental staff can contribute to environmental nonprofits, and the corporate will match their donations.

To not point out, the corporate has additionally acquired RMD Environmental Options, thus considerably growing the variety of match-eligible group members. This rising initiative empowers staff to make a distinction within the environmental sector (in addition to choose different nonprofit causes) and amplify the impression of their giving.

Study extra concerning the Citadel EHS matching present program right here.

ADM matches gifts to environmental nonprofits.

Archer-Daniels-Midland Firm

The Archer-Daniels-Midland Firm (also called ADM) acknowledges the significance of defending the atmosphere and thus helps staff of their philanthropic efforts to take action. The corporate’s matching present program extends to nonprofit organizations that concentrate on addressing environmental conservation, sustainability, local weather change, and different societal wants.

Staff can donate to those causes, and ADM will match their items between $100 and $5,000 per 12 months, successfully doubling the assist offered to environmental nonprofits and past.

Study extra concerning the ADM matching present program right here.

Ecolab matches gifts to environmental nonprofits.


A world chief in water, hygiene, and vitality applied sciences, Ecolab understands the vital function environmental nonprofits play in making a sustainable future. By means of their matching present program, staff and retirees can contribute to environmentally centered nonprofits, and the corporate will match their donations. (Word: Present worker items are matched at a dollar-for-dollar fee, whereas retiree donations are matched at fifty cents on the greenback.)

Nonetheless, the corporate does stipulate that match-eligible donations have to be made via its CSR platform on the Ecolab Giving Web site. As well as, Ecolab staff qualify for beneficiant {Dollars} for Doers and/or Board Management grants to additional amplify their assist.

Study extra concerning the Ecolab matching present program right here.

Pioneer Natural Resources matches gifts to environmental nonprofits.

Pioneer Pure Assets

As a robust strategy to acknowledge the importance of environmental conservation and assist its staff’ dedication to sustainability efforts, Pioneer Pure Assets matches group members’ donations to such nonprofits. By means of this matching present program, full-time and part-time staff can donate to environmental nonprofits (in addition to academic establishments, well being and human companies, arts and cultural teams, group organizations, and extra), and the corporate will match contributions accordingly.

This initiative encourages staff to assist organizations devoted to the atmosphere, with qualifying people eligible to request between $50 and $5,000 annually.

Study extra concerning the Pioneer Pure Assets matching present program right here.

Rising Matching Items with a Sustainable Technique | Key Ideas

Encouraging donors to get entangled with their employers’ matching present packages can generate further funding to assist vital environmental initiatives. As you look to combine matching items into your total giving technique, maintain these advisable practices in thoughts.

1. Spotlight environmental impression in matching present communications.

When selling worker giving alternatives to your donors, you should definitely emphasize the environmental impression that company matching can have. Take the time to clarify how a person’s contributions, along with their match, will instantly assist initiatives like conservation, clear water and vitality, and local weather change mitigation⁠—or no matter your focus is.

By aligning matching items along with your group’s mission, you may higher encourage donors to benefit from the chance and make a fair higher, tangible impression. Simply think about the outcomes made attainable while you’re capable of plant two bushes for the price of each one!

This finally results in extra sustainable funding and enhanced donor engagement as your supporters really feel more and more related to your mission.

2. Use donor employment data to your benefit.

The data you’ve about your donors is the important thing to creating a focused matching present technique. And a very powerful information includes your supporters’ employment particulars

For instance, if a company is aware of which firm a donor works for, the fundraising group (or its employer database software) can analysis and collect details about the particular matching present program. This allows the nonprofit to share tailor-made pointers and varieties required to request a match. And it finally simplifies the method and will increase the chance of donor participation.

Employment information helps drive matching gifts for environmental nonprofits

Moreover, it’s price noting that donors who again environmental nonprofits like your personal are usually more and more more likely to work for socially acutely aware firms. And these firms usually tend to supply matching items. Because of this, your supporters might have a higher probability of eligibility within the packages within the first place than the common company worker!

This presents a big benefit when selling matching items, as you may goal donors who usually tend to work for firms that match worker contributions.

3. Set up a seamless matching present know-how ecosystem.

Similar to a wholesome bodily ecosystem is important for sustaining a balanced atmosphere, so too is an optimized know-how ecosystem in terms of profitable fundraising. And some of the essential facets of your group’s know-how system is a fundraising software that integrates seamlessly with an identical present platform.

Matching gift ecosystem for environmental nonprofits

This permits your group to enact a coordinated effort that comes with matching present alternatives instantly into each step of the fundraising course of⁠—from donation appeals and different promotions to the giving expertise itself and related follow-ups.

Doing so makes it simpler for supporters to get entangled with tailor-made steering and data whereas your fundraising group doesn’t must carry a finger. All in all, you may anticipate to obtain extra matching present income and save time and assets that may be reallocated to your highest-value mission actions⁠—to not point out heightened donor engagement!

5 Free Templates to Encourage Matching Reward Participation

It’s time to start selling the matching present alternative to your community of assist. Be at liberty to work off these offered messaging templates that overview matching items and their advantages, clarify how donors can get entangled, and encourage them to take action accordingly.

Template #1: Social Media Submit

Do you know that your donation to [NONPROFIT] might have double the impression? Many firms supply matching present packages for his or her staff⁠—and environmental causes like ours are sometimes eligible recipients.

Need to multiply the worth of your present? Take a second to examine in case your employer participates and unlock the potential on your donation to be matched! Collectively, we will make a fair higher distinction for the world round us. #MatchingGifts #DoubleYourImpact #SaveThePlanet #SupportEnvironmentalCauses

Template #2: Fundraising Enchantment

Topic: Your present has twice the ability to guard the atmosphere…

Pricey [DONOR],

We hope this letter finds you in good well being and excessive spirits. We’re reaching out in the present day as a result of we all know you care deeply concerning the atmosphere and our group’s trigger. Along with your continued generosity, we’ve completed outstanding issues collectively, however there’s nonetheless a lot extra we will obtain.

We needed to share an unbelievable alternative to make a fair higher impression along with your donation. Many firms supply matching present packages to their staff, which implies your present to [NONPROFIT] can go twice as far in defending our planet.

Think about the distinction we will make in case your donation is matched dollar-for-dollar⁠. Your $50 contribution turns into $100, $100 turns into $200, and so forth. It’s a unprecedented probability to amplify your assist with none further value!

To see in case your employer participates in an identical present program, go to our matching present web page to go looking our firm database right here: [URL]. When you affirm eligibility, simply submit your preliminary donation and comply with your organization’s directions to provoke the matching present course of.

We’re immensely grateful on your unwavering assist and perception in our mission. Your dedication to environmental conservation has made a tangible distinction. We invite you to hitch us as soon as once more on this extraordinary alternative to double the ability of your present.

With heartfelt gratitude,



Template #3: Observe-Up Electronic mail

Topic: Double Your Affect: Your Reward Can Go Twice as Far!

Pricey [DONOR],

Thanks on your dedication to constructing a sustainable future via your ongoing assist of [NONPROFIT]. We’d wish to share an thrilling alternative so that you can double the impression of your latest donation: company matching items.

Many firms supply matching present packages, which implies they match donations made by staff to eligible nonprofit organizations. Take a couple of minutes to discover your organization’s matching present program. In doing so, you may unlock the potential to double the worth of your contribution to our environmental initiatives.

Discover out in case your employer participates in matching items! Simply click on on the ‘Matching Items’ tab on our web site for extra data. Your generosity, mixed along with your employer’s assist, could make a big distinction in our efforts to guard the planet.

Thanks for contemplating this chance to maximise your impression. Collectively, we will create a sustainable future for generations to return.

Greatest regards,



Template #4: Web site Copy

Calling all eco-conscious donors! Do you know that your employer would possibly double your donation to [NONPROFIT]? Tens of 1000’s of firms supply these beneficiant giving initiatives. And greater than 26 million people qualify to have their donations matched to charitable causes like ours!

And the method to take action is easy —

  • Step 1: Look into your organization’s matching present program by looking out the matching present database embedded within the web page.
  • Step 2: Find your employer’s matching present submission necessities and full the devoted request course of.
  • Step 3: Wait whereas your organization processes the request, approves your match, and contributes to our group in your behalf.

Bear in mind: collectively, we will create a greener world!

Template #5: Direct Mail Insert

Header: Double Your Affect for a Greener Tomorrow!

Your dedication to preserving the environment via your assist of [NONPROFIT] is really inspiring. We need to share an thrilling alternative with you to make a fair higher impression!

Do you know that many firms supply matching present packages for his or her staff? Which means your employer could be keen to match your donation, doubling the impression of your present. By leveraging an identical present program, you may amplify your contribution and assist us shield our planet for future generations.

Take a second to examine in case your employer participates in matching items. Scan the QR code beneath to go to our web site for extra data. Collectively, we will create a greener tomorrow for a extra sustainable world.

Wrapping Up

As you proceed your journey to guard and protect the world round you, matching items ought to stay on the forefront of your fundraising technique. In spite of everything, this helpful⁠—but frequently underutilized⁠—supply of assist is essential for maximizing fundraising efforts.

Bear in mind, the important thing lies in successfully speaking the matching present alternative to your nonprofit viewers. In doing so, you may empower supporters to strengthen their dedication to your trigger. And collectively, with the assist of matching items, you may play a key function in establishing a sustainable future.

Excited by studying extra about matching items on your group? Take a look at these further advisable guides:

Learn more about matching gifts for animal rescues with Double the Donation.


Please enter your comment!
Please enter your name here