Make the Most of Matching Items for Arts & Tradition Teams


Matching items are a robust but constantly underutilized supply of funding for all types of nonprofits. Should you’re trying to amplify matching items to your arts and tradition group, you’ve come to the fitting place.

At Double the Donation, we work with hundreds of nonprofits to empower their matching present methods⁠—arts and cultural teams included. On this information, we’ll share all the things it is advisable to know to deliver your group’s company matching efforts to life. And we’ll stroll by means of the next matters to take action:

Fundraising for the humanities is important. Good methods empower organizations and their communities to profit enormously from elevated entry to artwork and cultural programming⁠.

By successfully leveraging matching items alongside current fundraising efforts, arts organizations can proceed to counterpoint the lives of their constituents, foster creativity, drive financial development, and set up a vibrant cultural ecosystem.

Let’s dive in.

Portray a Image of Matching Items | The Fundamentals

One of the crucial common examples of company philanthropy, firms that provide matching present packages conform to match the charitable donations their staff make to nonprofit causes.

Which means that when a donor provides to your arts and tradition group, their employer contributes an equal (or generally even higher!) quantity of funds to match the preliminary donation. However with a purpose to safe an identical present in your behalf, the person donor should first submit a request to their employer.

And that’s the place qualifying matches typically go unclaimed⁠—finally resulting in an estimated $4 – $7 billion in matching present funds being left on the desk annually.

When leveraged successfully, although, matching items enable donors to double and even triple the worth of their contributions to arts and tradition teams and different nonprofit causes. This enables your group to safe extra funds with out placing elevated pressure on donors’ wallets.

Corporations That Match Donations to Arts and Tradition Nonprofits

Tens of hundreds of firms supply beneficiant matching present packages, and humanities and cultural organizations qualify to profit from lots of them. Right here, we’ll spotlight just a few companies throughout the artistic industries that match worker donations to nonprofits like yours.

Adobe matches gifts for arts and cultural organizations

Adobe Included

Adobe Included is an American software program firm with a give attention to creating expertise that empowers skilled and newbie graphic designers, photographers, entrepreneurs, illustrators, and extra. As well as, Adobe is dedicated to supporting nonprofits, together with (however not restricted to) these within the arts and tradition sector.

Via its worker matching present program, the corporate matches group member donations to eligible organizations, empowering its workforce to present again to the communities wherein they reside and work.

Adobe has established the next standards for its matching present initiative:

  • Minimal donation: None
  • Most donation: $10,000
  • Match ratio: 1:1
  • Qualifying staff: Full-time, retired
  • Qualifying nonprofits: Arts and cultural organizations and most different nonprofits

Moreover, Adobe has been identified to periodically enhance its matching present ratio, generally providing a very beneficiant two-to-one worker donation match. Figuring out this, we advocate conserving an eye fixed out for particular campaigns or worker giving pushes all year long!

Etsy matches gifts for arts and cultural organizations


As an internet market designed for promoting distinctive and handmade items, Etsy values creativity and craftsmanship in its backside line. Moreover, Etsy is thought for supporting charitable giving, empowering staff with beneficiant paid volunteer time without work initiatives and worker matching items.

Etsy has established the next standards for its matching present initiative:

  • Minimal donation: None
  • Most donation: $500
  • Match ratio: 1:1
  • Qualifying staff: Full-time, part-time
  • Qualifying nonprofits: Arts and cultural organizations and most different nonprofits

This program encourages Etsy staff to present again to the humanities neighborhood and contributes to the sustainability and development of arts and cultural nonprofits general.

Marvel matches gifts for arts and cultural organizations

Marvel Leisure (The Walt Disney Firm)

Marvel Leisure acknowledges the significance of creativity and storytelling within the arts and leisure trade. Via its nonprofit partnerships, and particularly its beneficiant matching present program, Marvel Leisure (and different Disney subsidiaries) helps staff’ charitable endeavors by matching their donations to eligible nonprofits.

Marvel Leisure (together with the remainder of the Walt Disney Firm) has established the next standards for its matching present initiative:

  • Minimal donation: $25
  • Most donation: $25,000
  • Match ratio: 1:1
  • Qualifying staff: Full-time, part-time
  • Qualifying nonprofits: Arts and cultural organizations and most different nonprofits

Arts and cultural nonprofits like yours can profit from this program enormously as supporters who work at Marvel can double their contributions, successfully amplifying the monetary help the trigger receives.

Sony matches gifts for arts and cultural organizations

Sony Leisure (Sony Company of America)

Sony Leisure, together with Sony Footage and Sony Music, values the humanities and its energy to encourage and convey communities collectively. Thus, Sony’s matching present program permits its staff to make donations to eligible nonprofits, together with arts and cultural organizations.

Sony has established the next standards for its matching present initiative:

  • Minimal donation: $50
  • Most donation: $2,000
  • Match ratio: 1:1
  • Qualifying staff: Full-time, retired
  • Qualifying nonprofits: Arts and cultural organizations, instructional establishments, hospitals, and choose different nonprofits

By generously matching donations, Sony Leisure (and the higher Sony Company) encourages its staff to help the humanities and improve the impression of their giving on the causes they care about.

Netflix matches gifts for arts and cultural organizations


As a major leisure firm, Netflix has a powerful dedication to supporting the humanities and different artistic industries. As a way to incentivize staff to present to such causes, the streaming tv service additionally gives a beneficiant matching present program for its workforce.

Netflix has established the next standards for its matching present initiative:

  • Minimal donation: $1
  • Most donation: $10,000
  • Match ratio: 2:1
  • Qualifying staff: Full-time, part-time
  • Qualifying nonprofits: Arts and cultural organizations and most different 501(c)(3) nonprofits

With this initiative, staff’ donations to arts and cultural nonprofits (in addition to many different nonprofit causes) might be matched by Netflix, additional bolstering monetary help for these organizations.

Drive Matching Items for Your Org with These Ideas

By successfully leveraging matching items, arts and tradition teams can appeal to extra donors, enhance funding, and help their missions to encourage creativity and domesticate a thriving cultural panorama.

And implementing these useful practices can go a great distance towards doing so! Take into account these prime suggestions to your art- or culture-focused nonprofit.

1. Gather donor employment data to determine match alternatives.

The #1 piece of data you’ll must drive your group’s matching present technique is the businesses the place your donors work. Thus, gathering donor employment data as a part of your donor database is essential.

It’s usually simple to take action throughout the donation course of itself (by incorporating an non-obligatory donation web page discipline requesting employment information or embedding an intuitive firm search device within the type). Nonetheless, different information solicitation strategies embody follow-up communications, information appends, and extra.

We advocate recurrently updating and sustaining correct data to your donors to make sure you can leverage matching items as successfully as potential. Upon getting this information, cross-reference your donors’ employers in opposition to taking part firms (like those listed above) to uncover alternatives. From there, you’ll have what it is advisable to present them with the fitting data to provoke the matching present course of.

2. Make use of devoted software program to streamline matching.

Dealing with step #1 by yourself generally is a vital endeavor to your fundraising group. That’s why we advocate streamlining the matching items course of utilizing devoted matching present software program.

This sort of device⁠—like Double the Donation’s 360MatchPro⁠—automates matching items from identification and consciousness to follow-ups and submission monitoring. In the end, it empowers nonprofits to effectively handle their matches with out dedicating a ton of time and assets to the duty. Plus, it makes issues simpler in your donors, strolling them by means of the method with customized steering each step of the best way.

For the best and most impactful outcomes, we advise in search of platforms that combine together with your current fundraising instruments and donor administration system. This ensures seamless coordination and additional streamlines the method to your group and your supporters.

3. Talk the doubled impression made obtainable by means of matching items.

Donors love taking part in matching present packages. The truth is, analysis signifies that nonprofit supporters usually tend to donate⁠—and to donate in bigger portions⁠—once they know that matching items are being provided.

Why? It’s typically believed that the will to make a higher impression on the causes they care about incentivizes donors to help their favourite nonprofit teams at even greater ranges.

Thus, when selling matching items, it’s important that you simply emphasize the doubled⁠—and generally even tripled⁠—impression that donors can have in your mission. Use participating storytelling methods and incorporate real-life examples to reveal the transformative energy of matching items in your general mission.

4. Prioritize impactful imagery in your matching present promotions.

Like all fundraising attraction or different donor-facing messaging, the visuals you select in matching present communications play a important function in capturing the eye and curiosity of your viewers. Particularly when your nonprofit mission is a visible one (suppose: museum, gallery, and many others.), utilizing impactful imagery that resonates with the humanities and cultural sector can set up a extremely compelling narrative.

Take into account showcasing vibrant paintings, images from charming performances, or iconic cultural landmarks to evoke an emotional reference to potential donors. Then, pair these visuals with concise and fascinating messaging that emphasizes the importance of matching items.

Make the most of matching gifts for arts and culture groups with impactful imagery.

Set up promotional supplies which can be visually interesting throughout varied platforms, akin to social media, electronic mail newsletters, and your group’s web site. And guarantee they match your group’s general branding to take care of a coherent narrative together with your different efforts.

5. Specific gratitude and acknowledge matching present donors.

Lastly, we advocate sending customized thank-you letters or emails to taking part matching present donors. These messages can acknowledge their generosity and acknowledge the truth that they went above and past of their help to your group.

And you’ve got just a few key alternatives to take action. These embody:

  • After a donor signifies that they’ve submitted their matching present request type.
  • As soon as your group receives the corporate’s accomplished match.

Plus, you may even acknowledge their generosity publicly by means of social media shout-outs, newsletters, or donor spotlights. For a museum or one other establishment with a big, in-person presence, an identical present donor wall might be a superb thought!

Expressing gratitude not solely strengthens donor relationships but in addition encourages others to think about matching present alternatives⁠—making it a strategic advertising and marketing tactic as nicely. To not point out, it could actually assist retain matching present donors from one yr to the subsequent.

Matching Reward Scripts: 5 Templates to Promote Matching

Jumpstart your matching present efforts with these pattern promotional messages. Be happy to dive in with these donor outreach templates good for any arts or cultural group. Then, enlist 360MatchPro to automate and customise your messaging⁠—and section by matching present eligibility⁠—with ease!

Template 1: Social Media Submit

🎨 Double Your Impression! 🎨 Do you know your present to [NONPROFIT] can go even additional? Many firms supply matching present packages, which implies your donation might be matched by your employer. See if your organization participates in matching items to make an excellent higher impression on the humanities right this moment! Click on right here to study extra: [MATCH PAGE URL] #MatchingGifts #SupportTheArts #DoubleYourImpact

Template 2: Electronic mail Marketing campaign

Topic: Your Reward Can Make a Higher Distinction! 💫

Pricey [DONOR],

Thanks for supporting [NONPROFIT] and our mission to deliver artwork and tradition to our neighborhood. Now we have an thrilling alternative to amplify the impression of your current donation!

Do you know that many firms supply matching present packages? This implies your present may very well be doubled and even tripled by your employer. We encourage you to test if your organization participates in matching items and reap the benefits of this unimaginable alternative to make an excellent higher distinction for our trigger.

To seek out out if your organization gives matching items, merely go to our web site and use our matching present search device right here: [MATCH PAGE URL]. It’s fast and simple! Your help, mixed together with your employer’s match, will go a great distance in supporting our packages and initiatives.

Thanks for being a champion of the humanities. Collectively, we will create a vibrant and culturally wealthy neighborhood!

Heat regards,



Template 3: Textual content Message

Hello [DONOR]! 🌟 Do you know your donation to [NONPROFIT] may very well be matched by your employer? Double the impression of your present right this moment by checking if your organization participates in matching items. Go to our web site right here for more information: [MATCH PAGE URL]. As at all times, thanks for supporting the humanities! 🎭🎨

Template 4: Donation Attraction

Pricey [DONOR],

Unlock the Energy of Your Donation with Matching Items!

We hope this letter finds you in good well being and excessive spirits. As a valued supporter of [NONPROFIT], you perceive the transformative impression that arts and tradition have on our lives and communities. In the present day, we’re reaching out to share an unimaginable alternative to amplify the impression of your beneficiant contribution: matching items.

Do you know that many firms supply matching present packages? Via these packages, your donation might be matched, greenback for greenback, by your employer. Meaning each greenback you contribute may produce double the impression on our group and the significant initiatives we undertake.

Checking in case your employer participates in matching items is easy. Go to our matching present web page right here [URL], the place one can find assets and directions to information you thru the method. You can too attain out to your organization’s HR division to inquire about their matching present program.

Thanks for contemplating this chance to make your contribution go even additional. We’re excited to have you ever be part of us on this endeavor and look ahead to persevering with our journey collectively.

With heartfelt appreciation,



P.S. Bear in mind, by exploring matching items, you may double your impression with none additional value to you. Let’s unlock the total potential of your generosity and encourage a world the place artwork thrives and enriches lives.

Template 5: Thank-You Postcard


[Image of a vibrant piece of art or a behind-the-scenes photo]



Thanks to your beneficiant contribution to [NONPROFIT].

Do you know that many employers supply matching present packages? Your present may very well be matched, doubling the impression of your help. Test together with your firm’s HR division or scan the QR code to study extra about matching present alternatives. Your continued help helps us deliver artwork and tradition to our neighborhood.


Wrapping Up

Maximizing matching items entails a strategic method to company philanthropy that may unlock large potential for arts and cultural organizations.

By harnessing the facility of company matching, your nonprofit can amplify its fundraising efforts and safe extra assets to make a higher impression. And in the long run, you’ll be higher geared up to advance your general mission.

Good luck!

Maintain exploring! Take a look at these extra really useful assets to proceed your matching present schooling:

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