Inspiring talks at GfK’s Annual Tech, Knowledge, and Product Occasion


Study in regards to the inspiring talks and variety of GfK’s folks at we.create; 2023, our annual occasion celebrating collaboration and innovation!

we.create; is GfK’s annual celebration of innovation and collaboration from Tech, Knowledge, and Product, highlighting the distinctive expertise and variety inside our group. This yr’s inside occasion was a powerful success, that includes almost 70 partaking talks, shows, discussions, and reside demos. With greater than 1,000 workers gathered each in-person and nearly, we had been capable of change concepts and share our experience, leading to a very collaborative and galvanizing expertise

This yr’s we.create; marked a major milestone because it was the primary hybrid occasion because the onset of the coronavirus pandemic, permitting us to accommodate each in-person and digital attendance. By increasing the attain of the shows, we had been capable of share data and experience throughout our group like by no means earlier than. In whole, the classes garnered a formidable 3,000 views, with over 2,300 people tuning in reside and a further 600 classes considered on demand.


Inspiring talks at we.create; 2023

At we.create;, our objective was to empower our workers to problem the established order and drive innovation. To attain this, we invited exterior visitor audio system from main corporations similar to NielsenIQ, OpenKnowledge, Google, Meta, and Product Individuals to share their experiences and encourage our groups.

GfK’s VP International Retail, Michael Mclaughlin, supplied helpful insights on strengthening our retail partnerships for the longer term, whereas our CTO, Ben Jones, kicked off the occasion with a keynote speech that inspired open collaboration, curiosity, and engagement. By bringing collectively such a various vary of voices, we had been capable of foster a tradition of studying and innovation that may drive our group ahead.

“we.create; has at all times been my favourite week of the yr. It’s when I’m reminded of the explanations I fell in love with Tech and am amazed on the depth and breadth of expertise we’ve got in our group. I personally discovered one thing in each single session – usually struggling to choose between two tracks – although fortunately, I can now in fact watch on-demand. It was nice to see everybody collaborating, partaking, and supporting one another throughout such an excellent number of shows, panels, and workshops. I hope everybody who attended, each nearly and on-site, had the same expertise and gained some insights that they will apply going ahead,” mentioned Ben Jones.


Showcasing our worker’s data and experience

The theme of shaping tomorrow was on the forefront of our workers’ workshops and shows throughout we.create;. Throughout all 4 streams – Individuals and Collaboration, Science, Engineering and Tech, and Product and Innovation – our groups explored progressive themes and cutting-edge concepts. Their onerous work and dedication had been evident within the inspiring talks, which touched on essential subjects similar to invisible disabilities, agile working, and buyer engagement. By delving into these necessary points, our workers showcased their dedication to shaping the longer term for all at GfK.

Though this occasion showcased the technological advances we’re making as an organization, the Individuals and Collaboration stream was a significant part of we. create; as we attempt for better fairness and inclusivity within the business. By specializing in the significance of collaboration and neighborhood constructing, we had been capable of create an surroundings the place various views and concepts had been celebrated and inspired.

This allowed contributors to really feel valued and heard and helped to interrupt down the obstacles that usually stop underrepresented teams from coming into and excelling within the expertise discipline. By means of this stream, we had been capable of foster a way of belonging and shared objective, which is important for making a extra equitable and sustainable business.

And, to make sure that these in attendance had been energized and prepared for the next days of data sharing, we supplied alternatives to wind down with reside music, a calming yoga session, and a working group.

“we.create is so necessary for our colleagues and it has been superb working with the group committee over the previous few months. I’m so proud of how nicely the occasion ran, and I hope those that attended had enjoyable, discovered one thing new, and met a bunch of latest folks. Hopefully, new concepts and collaborations can be made following we.create;2023,” mentioned Jannik Ziegler, International Know-how Group Lead, who organized the occasion.

Occasions like we.create; 2023 are solely made potential with superb folks with progressive concepts. We’re at all times on the lookout for new expertise to hitch our groups, if you’re occupied with changing into a shaper of tomorrow, take a look at our careers web page!

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