Charity Auctions: 3 Finest Practices for Fundraising Success


Charity auctions are a few of the most worthwhile occasions nonprofits can host. They supply donors with a brand new solution to help your nonprofit they usually’re extremely cost-effective. To not point out, they’re extremely versatile and might be tailored for a wide range of audiences and objectives.

Particularly proper now within the midst of COVID-19, organizations can’t threat dropping supporters’ consideration and engagement. Due to this, you’ll want to enter your nonprofit’s fundraising public sale with an knowledgeable perspective. To assist, we’ve compiled an inventory of tricks to set your subsequent charity public sale up for max success. 

Whether or not you’re model new to the charity public sale house or are a seasoned fundraising skilled, it’s at all times a good suggestion to brush up on some finest practices. Able to discover ways to create a worthwhile and memorable public sale? Let’s get began!

1. Host an On-line Public sale.

With social distancing tips nonetheless in full-force, you’re seemingly sticking strictly to digital fundraising occasions, and a web-based public sale is a good alternative! However as soon as the pandemic dissipates, you’ll nonetheless wish to proceed providing on-line bidding choices, so contemplate making a hybrid occasion by coordinating on-line bidding together with your in-person auctions.

On-line bidding works for numerous causes. For one, supporters who wish to take part is perhaps unable to attend an in-person occasion, could arrive late or go away early, or could merely be hesitant to attend as a result of well being considerations. By giving them the instruments they should bid from anyplace, they’ll help your trigger and take part on the enjoyable from afar. Listed below are some finest practices for preserving distant bidders engaged:

  • Host a stay stream. On-line fundraising occasions typically lack the face-to-face ingredient that occasion organizers want to interact attendees. Fortunately, stay streaming resolves this difficulty! When going distant, there are a variety of various choices. One well-liked alternative is to host a stream the place you current gadgets and ask for donations. You may also contemplate pre-recording a video introduction adopted by a stay finale stream the place you thank attendees and spotlight prime bidders.
  • Present them with a cell bidding app. With cell bidding, attendees will have the ability to bid throughout the globe and even with out mobile sign utilizing their smartphone. As long as they’ve web entry, they’ll take part with out being glued to their computer systems all through all the occasion. Plus, immediate push notifications and textual content updates will notify them once they’ve been outbid, to allow them to soar again in. This additionally goes to your in-person attendees who can keep engaged irrespective of the place they’re at your occasion.
  • Add pictures or a video to every merchandise in your catalog. Since your distant attendees gained’t have the ability to see your public sale gadgets in particular person, high-quality photographs or embedded movies are the following smartest thing. With photographs and movies, they’ll see precisely what they’re bidding on, so take time in choosing the proper angles and lighting for essentially the most visually interesting outcomes.

Whether or not you propose to go absolutely digital or simply incorporate cell bidding into your bodily occasion, utilizing expertise doesn’t imply your occasions must be any much less partaking than conventional ones. Incorporating the above ideas will assist you create a constructive on-line bidding expertise. Study extra about making the shift to digital occasions with this information which offers ideas and concepts for profitable digital fundraising.

2. Market Your Public sale Properly in Advance.

Previous to internet hosting your occasion, you’ll have to proactively put it on the market to supporters. Market early and infrequently to successfully unfold the phrase. In spite of everything, if nobody hears about your public sale, attendance can be very restricted.

To start out, you’ll have to make the most of a number of advertising retailers. With quite a few platforms obtainable, you’d be remiss in the event you didn’t make the most of them. From right here, you may incorporate the next practices to take your advertising technique to the following degree and amp up help to your subsequent charity public sale:

  • Leverage social media. Don’t overlook the ability of the share button! As a part of any sturdy digital technique, social media is essential. Merely put, it permits supporters to share your public sale with their private networks, increasing your attain to a a lot bigger viewers. With almost 3.5 billion social media customers worldwide, it’s a wonderful alternative to market your charity public sale.
  • Embrace the hyperlink to your public sale web site in all advertising supplies. An public sale web site homes all of the necessary data relating to your occasion. This consists of occasion particulars, details about your trigger, your public sale gadgets, and extra. Utilizing an public sale web site eliminates the necessity to print out a bodily catalog and makes it a lot simpler to share key data in every message.
  • Spotlight your prime gadgets and packages that can be up for bidding. Your public sale gadgets and packages are one of many predominant points of interest to your occasion. Incentivize potential attendees to register by showcasing bidding gadgets which can be tailor-made to their pursuits.

Advertising and marketing is a important step within the planning course of. Refining your promotion technique nicely upfront offers you loads of time to unfold the phrase and increase registrations. The above ideas will function a strong start line, so you can begin producing buzz round your upcoming public sale.

3. Use Nonprofit-Particular Public sale Software program.

Charity auctions have a number of transferring items, which might be overwhelming to many newcomers. With the appropriate software program although, you may streamline all the course of, from registration to merchandise distribution. The appropriate instruments can alleviate stress and make internet hosting an public sale a breeze.

Don’t simply choose the primary public sale platform that comes your approach, although. As a substitute, go together with an answer that’s particularly designed for nonprofit use. Nonprofit-specific public sale software program offers you a spread of performance with out having to piece collectively particular person options, beginning with simple administration and planning instruments. 

Let’s check out a few of the options you’ll want entry to, so your charity public sale is the most effective it might probably presumably be:

  • Cellular bidding app. As we touched on earlier, cell bidding permits individuals to bid at their comfort wherever they’re, whether or not they’re socializing at your public sale or within the consolation of their very own houses. Apps account for almost 90% of individuals’s web time on smartphones, so bidders can be very receptive to this method. Make sure that your instruments provide immediate push notifications, an intuitive interface, and safe checkout choices.
  • Gamification. Gamification instruments add a layer of pleasant competitors to your charity auctions. Preserve power excessive with instruments like leaderboards that showcase prime bidders, a countdown timer to drive these last-second bids, and a stay fundraising thermometer so individuals can see their bid’s influence in real-time.
  • Stay streaming capabilities. The perfect charity public sale software program will provide its personal stay streaming instruments which can permit you to stream immediately inside the app or the net platform. This fashion, the bidding expertise gained’t be interrupted by making members entry the stream elsewhere. What’s extra, you need to have the ability to promote gadgets immediately below the stay stream to drive participation.
  • Strong reporting options. Reviews will assist you achieve deeper insights into your bidders’ conduct and your auctions’ efficiency. This can assist you tremendously in pinpointing areas of enchancment, so you may refine your methods for future auctions, launching your crew in direction of success.

The instruments you employ to your auctions can imply the distinction between an attractive, profitable public sale and one which falls wanting expectations. Taking the time to decide on the appropriate instruments upfront will result in better outcomes in a while. In search of the above options will assist you make a way more knowledgeable determination, placing you on the fast-track to success.

If you happen to want steering find the appropriate charity public sale software program to your crew, take a look at Handbid’s full nonprofit public sale software program information. You’ll find out about key options to prioritize in your search and collect some ideas for taking advantage of your instruments alongside the way in which!


Auctions are a few of the simplest and dependable fundraising occasions that nonprofits can host. That is very true once they’re developed creatively and tailor-made to your viewers. As long as you again your efforts with intuitive nonprofit-specific public sale software program, you’ll be nicely in your solution to internet hosting a profitable occasion.

As you get began planning your subsequent charity public sale, take these concepts again to your crew and modify them to fit your wants. Very quickly, you’ll have a fully-engaging and worthwhile fundraiser in your arms.


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