20 E mail Advertising Platforms For Small Companies


E mail advertising might not be a shiny new advertising technique. Nonetheless, it’s dependable and can provide a large ROI if finished appropriately. For instance, Litmus discovered that firms that invested in e-mail advertising received $36 for each $1 spent. 

E mail advertising is gathering your viewers’s e-mail addresses and sending them advertising supplies and knowledge. It is a crucial ingredient of any digital advertising plan.

It may be a strong software as a result of the e-mail addresses you collect are an owned viewers. You’re not relying on a social media platform or anything to achieve your viewers, providing you with extra dependable entry to your viewers. 

E mail advertising companies are instruments that provide help to collect your viewers’s e-mail addresses, phase them primarily based on pursuits, automate emails, and supply reporting on how your emails are performing. 

On this article, we’ll clarify what to search for in an e-mail advertising platform and provides a rundown of our high 20 e-mail advertising companies for small companies. 

Select the Finest Platform For Your Enterprise

Simply as each small enterprise is exclusive and has totally different wants, many e-mail advertising platforms have totally different strengths and weaknesses. You need to discover the platform that may work finest with your corporation. The very best platform for you relies upon primarily on your corporation sort and e-mail advertising technique. 

E mail Advertising Technique

Earlier than discovering the precise e-mail advertising platform, you need to create an e-mail advertising technique for your corporation. Understanding your corporation objectives and the way you propose to make use of e-mail to realize these objectives will provide help to determine which platform is one of the best match for you. 

Some key parts of an e-mail advertising technique embrace:

  • Targets – What would you like your viewers to do once they learn your emails?
  • Schedule – How usually will you be sending emails to your viewers?
  • Viewers segments – How will you break your viewers into totally different teams so you’ll be able to ship extra customized content material?

As soon as your e-mail advertising technique is prepared, you’ll be able to establish essentially the most useful options you’d like out of your e-mail advertising platform. Many platforms have totally different plans primarily based on what options you’d like to make use of. Some examples could be:

  • Whether or not you’ll be integrating your gross sales and advertising 
  • In the event you’ll use each SMS and e-mail advertising 
  • What number of subscribers you may have
  • What number of emails you ship month-to-month

Understanding what options you want, how e-mail advertising will combine together with your different advertising efforts, what number of subscribers you count on, and what number of emails you want to ship a month will provide help to discover the precise platform and plan. Whereas the variety of subscribers and emails you’ll ship could also be an estimate, it ought to nonetheless provide help to slim down your choices. 

Your Enterprise

Primarily based on your corporation and your services and products, you’ll need to search for particular options and integrations in your e-mail advertising platform. 

Some e-mail advertising platforms focus on ecommerce companies; others goal content material creators. One other platform has constructed a service for companies that make and promote on-line programs. Many of those instruments will work for every type of companies, however discovering one specializing in your corporation generally is a bonus. 

One other vital side to contemplate whereas researching e-mail advertising platforms is what different platforms and functions you’d prefer to combine together with your e-mail advertising. Suppose you personal an ecommerce enterprise and use Shopify. In that case, you’ll need to discover an e-mail advertising platform that may connect with your Shopify account. 

In the event you already use a CRM or different platform in your advertising and gross sales, then it could be value researching if that platform provides e-mail advertising companies. It simplifies your processes and workflows, having all that knowledge in a single platform. 

The High E mail Advertising Platforms

There are various totally different e-mail advertising platforms and instruments accessible. We’ve listed 20 of the highest e-mail advertising companies with a short description, which kind of enterprise the platform will likely be finest for, when to make use of it, pricing data, and a hyperlink to their web site. Utilizing this checklist, you’ll be able to slim your seek for one of the best platform for your corporation.


Mailchimp is without doubt one of the hottest e-mail advertising platforms, primarily due to its user-friendly platform and totally different advertising instruments. You should utilize Mailchimp to construct your web site, touchdown pages, and e-mail and social media campaigns. This platform is great for newbies seeking to be taught and develop their advertising efforts for his or her small companies. 

Finest for: Small companies on the lookout for a beginner-friendly answer that may develop with your corporation

When to make use of: If you’re seeking to begin constructing an e-mail advertising marketing campaign and need to begin on a free plan that may stroll you thru rising your e-mail subscribers. 

Pricing: Free plan and several other paid plans beginning at $13/month, relying on the options you’d like entry to 

Web site: https://mailchimp.com/ 

Fixed Contact

Fixed Contact gives a easy and intuitive platform for creating and managing e-mail campaigns and extra options like occasion administration and surveys. With its e-mail companies, this e-mail platform is without doubt one of the few that supply occasion administration, corresponding to occasion invitations and registrations. Fixed Contact can be well-known for having wonderful customer support, which will be useful for newbies. 

Finest for: Small companies who usually host occasions

When to make use of: If you want e-mail advertising companies for selling your occasions and different advertising wants.

Pricing: Paid plans begin at $12/month

Web site: https://www.constantcontact.com/ 

Brevo (Sendinblue)

Brevo, previously Sendinblue, provides e-mail itemizing companies, SMS advertising, and stay chat companies. Brevo lately rebranded once they expanded their companies to incorporate a CRM, social media advertisements, touchdown web page builders, and transactional emails. It gives a user-friendly interface and automation options with low-cost plans. 

Finest for Small ecommerce companies in search of an reasonably priced answer with a number of advertising channels

When to make use of: If you want an e-mail advertising automation service, however solely have to ship just a few emails month-to-month. 

Pricing: Free plan and paid plans beginning at $25/month

Web site: https://www.brevo.com


GetResponse provides e-mail advertising, automation, touchdown pages, webinars, and conversion funnel software program. This platform is great for ecommerce companies on the lookout for superior automation options. GetResponse permits its customers to create a full-funnel expertise that nurtures leads into gross sales by e-mail and touchdown pages. 

Finest for: Small SaaS companies on the lookout for a complete advertising answer with webinar capabilities

When to make use of: If you need to nurture your leads into gross sales in your SaaS enterprise.

Pricing: Free plan and paid plans beginning at $15.58/month

Web site: https://www.getresponse.com/ 


AWeber is thought for its dependable e-mail deliverability and automation capabilities. Furthermore, it provides a variety of templates and integrations. This platform additionally provides you the instruments to enhance how your emails carry out with reporting and A/B testing choices accessible. Lastly, AWeber is intuitive and beginner-friendly, requiring solely a slight studying curve.

Finest for: Small companies targeted on constructing robust relationships by e-mail advertising

When to make use of: If you require a platform with wonderful deliverability charges and superior automation.

Pricing: Free plan and paid plans beginning at $12.50/month

Web site: https://www.aweber.com/ 

Marketing campaign Monitor

Marketing campaign Monitor gives e-mail advertising software program with a drag-and-drop e-mail builder, superior segmentation, and customized content material choices. Marketing campaign Monitor makes it simple to construct stunning emails with no need design expertise with their drag-and-drop builder. This platform is well-known for its customizable templates and viewers segmentation. 

Finest for: Small companies targeted on content material creation seeking to ship personalized emails to their viewers

When to make use of: If you want a platform that permits in depth customization and personalization.

Pricing: Fundamental plan begins at $9/month

Web site: https://www.campaignmonitor.com/ 


ConvertKit is an e-mail advertising platform for creators, bloggers, and small companies seeking to construct an viewers. It provides superior automation and segmentation. This e-mail advertising platform is a wonderful possibility for creators who promote digital services or products, like teaching or podcasting. ConvertKit has a community of creators you’ll be able to join with by their platform. 

One other noteworthy characteristic of ConvertKit is its concierge migration service, which is able to assist transfer your e-mail lists from different platforms to theirs.

Finest for: Small companies targeted on content material creation and viewers constructing

When to make use of: If you end up a content material creator seeking to develop your viewers by focused e-mail campaigns.

Pricing: Free plan and paid plans beginning at $9/month

Web site: https://convertkit.com/ 


Drip is an ecommerce-focused e-mail advertising platform that gives automation, personalization, and integrations with widespread ecommerce platforms. Drip gives reporting and knowledge about what your viewers is doing, so you’ll be able to higher strategize your campaigns. Drip’s highly effective automation options additionally mean you can ship customized emails to your viewers primarily based on their actions. 

Finest for: Small companies working ecommerce shops and in search of highly effective automation options

When to make use of: If you need a platform that seamlessly integrates together with your ecommerce retailer and takes a lot of the work off your plate with automation

Pricing: Newbie plan beginning at $39/month

Web site: https://www.drip.com/ 


MailerLite provides an easy-to-use e-mail advertising answer with options like a drag-and-drop editor, automation, touchdown pages, and pop-ups. MailerLite is widespread for small companies as a result of they’ve a fantastic free plan and its paid plans are cheaper than many rivals’. It’s additionally well-known for being simple to make use of and has wonderful buyer assist.

Finest for: Small companies on a funds who require a user-friendly platform with automation capabilities

When to make use of: When your small enterprise is simply beginning with e-mail advertising and wishes an reasonably priced, beginner-friendly platform

Pricing: Free plan and paid plans beginning at $9/month

Web site: https://www.mailerlite.com/ 


ActiveCampaign is a sturdy advertising automation platform combining e-mail itemizing companies with CRM, gross sales, and messaging instruments like SMS. This platform is an effective way to mix your advertising and gross sales efforts. It can save you notes on shoppers in ActiveCampaign and use these notes to create automated and customised campaigns. One factor to bear in mind: ActiveCampaign has a steeper studying curve due to these superior options.  

Finest for: Small companies seeking to mix their advertising and gross sales efforts

When to make use of: If you want a platform that integrates e-mail advertising with different gross sales and buyer administration features

Pricing: Paid plans begin at $49/month

Web site: https://www.activecampaign.com/ 

Twilio SendGrid

SendGrid provides a cloud-based e-mail supply platform with superior options like e-mail optimization, analytics, and deliverability consulting. This platform is well-known for having wonderful experiences and insights into deliverability (i.e., how usually your emails find yourself in somebody’s inbox vs. their spam folder). This knowledge might help you craft emails that received’t land in anybody’s spam folder. SendGrid additionally provides flexibility in designing e-mail templates, together with HTML or a drag-and-drop editor. 

Finest for: Small companies seeking to enhance their e-mail deliverability

When to make use of: If you require a platform for sending massive volumes of emails specializing in deliverability

Pricing: Free plan, and paid plans beginning at $15/month

Web site: https://sendgrid.com/ 


Mailjet gives a collaborative e-mail advertising service with real-time collaboration, automation, and segmentation options. If a number of individuals are working in your e-mail campaigns, figuring out who’s making adjustments and when will be tough. Mailjet’s real-time collaboration characteristic is exclusive and extremely useful for workforce members enhancing campaigns concurrently. 

Finest for: Small companies that want collaborative instruments for e-mail advertising campaigns

When to make use of: If you work in a workforce and require a collaborative e-mail creation and administration platform

Pricing: Free plan and paid plans beginning at $15/month

Web site: https://www.mailjet.com/ 

Benchmark E mail

Benchmark E mail provides an intuitive e-mail advertising platform with drag-and-drop enhancing, automation, and strong analytics. This platform is thought for being extremely simple to make use of with its useful templates and customizations. Their beneficiant free plan works effectively for small companies seeking to ship lower than 3,500 emails per thirty days.

Finest for: Small companies on the lookout for a really user-friendly interface

When to make use of: If you need a platform that provides stunning templates, simplicity, and detailed marketing campaign analytics

Pricing: Free plan and paid plans beginning at $8/month

Web site: https://www.benchmarkemail.com/ 


Omnisend makes a speciality of emailing companies and SMS advertising for ecommerce companies. It provides automation, segmentation, and cart abandonment options. One of the widespread options Omnisend provides is the Product Picker. This software allows you to simply insert your merchandise right into a publication or e-mail with out coding. Suppose you’re an ecommerce enterprise seeking to promote extra merchandise utilizing e-mail and SMS advertising. In that case, Omnisend is a wonderful possibility for you.

Finest for: Small ecommerce companies desirous to optimize their e-mail and SMS advertising

When to make use of: If you function an internet retailer and require a platform that caters to ecommerce advertising wants

Pricing: Free plan and paid plans beginning at $16/month

Web site: https://www.omnisend.com/ 


HubSpot is an all-in-one advertising platform that gives emailing companies, CRM, automation, and different advertising instruments. Any buyer communication will be dealt with by Hubspot, together with gross sales and customer support. Storing your buyer knowledge in a single software will be extremely useful, so that you don’t have knowledge unfold throughout a number of platforms. 

Finest for: Small companies in search of a complete advertising suite with robust CRM integration

When to make use of: If you want a unified platform to handle advertising, gross sales, and buyer relationships

Pricing: Paid plans beginning at $20/month

Web site: https://www.hubspot.com/homepage 


Moosend is an e-mail advertising platform providing automation, personalization, touchdown pages, and reporting instruments. This platform is great for creating and automating workflows and is usually in comparison with MailChimp. The dashboard is intuitive, and creating and launching e-mail campaigns utilizing their templates is straightforward. 

Finest for: Small companies seeking to create and automate their e-mail campaigns

When to make use of: If you need a platform with highly effective automation options and a deal with personalization

Pricing: Free 30-day trial and paid plans beginning at $9/month

Web site: https://moosend.com/ 


Campaigner gives e-mail advertising software program with options like A/B testing, automation, and detailed reporting. Whereas Campaigner has a steeper studying curve than some platforms, in addition they have a fantastic workflow automation course of. As well as, they provide a software to verify your person journey movement to make sure there are not any errors earlier than going stay. 

Finest for: Small companies seeking to create a customized and automatic person journey

When to make use of: If you want a platform to assist construct a visible workflow in your prospects

Pricing: Paid plans beginning at $59/month

Web site: https://www.campaigner.com/ 


Klaviyo makes a speciality of e-mail and SMS advertising for ecommerce companies, providing highly effective segmentation, automation, and personalization. Klaviyo has many integrations with widespread ecommerce functions, so bringing your prospects and knowledge collectively is straightforward. This platform consists of emailing companies, SMS advertising, and cell push notifications and facilitates product opinions. 

Finest for: Small ecommerce companies seeking to attain prospects by a number of channels with customized messages 

When to make use of: If you need a platform that integrates with widespread ecommerce platforms and connects together with your prospects simply

Pricing: Free plan and paid plans beginning at $45/month

Web site: https://www.klaviyo.com/ 

Zoho Campaigns

Zoho Campaigns is part of the Zoho suite of enterprise instruments. It provides e-mail advertising, automation, and social media integration. Zoho gives an entire suite of enterprise instruments, together with CRM and analytics. If your corporation already makes use of Zoho’s different instruments, including on their e-mail advertising software could also be your best choice. Nonetheless, if your corporation doesn’t use Zoho’s different instruments, Campaigns remains to be a fantastic e-mail advertising platform to contemplate. 

Finest for: Small companies already utilizing different Zoho merchandise

When to make use of: If you use different Zoho merchandise and need a cohesive advertising platform throughout the similar ecosystem

Pricing: Free plan and paid plans beginning at $3/month

Web site: https://www.zoho.com/campaigns/ 


SendPulse is an e-mail advertising service that mixes e-mail, SMS, net push notifications, and chatbots. It provides automation and personalization options to make buyer communication extra manageable and efficient. SendPulse additionally gives a platform to construct and promote on-line programs. This platform is useful for companies seeking to automate processes and attain prospects from a number of channels. 

Finest for: Small companies constructing and promoting on-line programs and seeking to have interaction prospects by a number of channels with automation capabilities

When to make use of: If you need to attain your viewers by emails, SMS, chatbots, and net push notifications utilizing a single platform

Pricing: Free plan and paid plans beginning at $6.40/month

Web site: https://sendpulse.com/ 

E mail advertising is a superb advertising technique and might convey an enormous ROI to your corporation. It’s an effective way to maintain your viewers engaged and improve purchases. Discovering the precise e-mail advertising platform might help you create a wonderful expertise in your viewers and make life simpler for you with templates and automation. 

Concentrate on your corporation objectives and wishes as you analysis e-mail advertising platforms to make sure that you choose the precise software for your corporation.


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